{"id":1014,"date":"2024-12-09T16:51:14","date_gmt":"2024-12-09T11:21:14","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1014"},"modified":"2024-12-09T16:51:14","modified_gmt":"2024-12-09T11:21:14","slug":"soundcloud-teams-up-with-pubmatic-to-deliver-advanced-advertising-solutions-globally","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/soundcloud-teams-up-with-pubmatic-to-deliver-advanced-advertising-solutions-globally\/","title":{"rendered":"SoundCloud Teams Up with PubMatic to Deliver Advanced Advertising Solutions Globally"},"content":{"rendered":"<h2><b>SoundCloud and PubMatic Join Forces to Transform Audio Advertising<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1015 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/12\/pexels-julio-lopez-75309646-29179703-min-1024x683.jpg\" alt=\"audio discovery platform\" width=\"640\" height=\"427\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/12\/pexels-julio-lopez-75309646-29179703-min-1024x683.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/12\/pexels-julio-lopez-75309646-29179703-min-300x200.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/12\/pexels-julio-lopez-75309646-29179703-min-768x512.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/12\/pexels-julio-lopez-75309646-29179703-min-1536x1024.jpg 1536w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/12\/pexels-julio-lopez-75309646-29179703-min-2048x1365.jpg 2048w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/12\/pexels-julio-lopez-75309646-29179703-min-150x100.jpg 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><b>A Revolutionary Partnership<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SoundCloud, the leading <\/span><b>audio discovery platform<\/b><span style=\"font-weight: 400;\">, has partnered with PubMatic, a technology company known for delivering <\/span><b>advanced advertising solutions<\/b><span style=\"font-weight: 400;\">. This collaboration aims to integrate SoundCloud\u2019s premium ad inventory into PubMatic\u2019s cutting-edge tools, offering advertisers enhanced opportunities to connect with audiences worldwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leveraging SoundCloud\u2019s extensive reach and highly engaged user base alongside PubMatic\u2019s expertise, the partnership creates a powerful avenue for brands to establish impactful connections with listeners.<\/span><\/p>\n<h3><b>Expanding Opportunities for Advertisers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For the first time, PubMatic will provide access to SoundCloud\u2019s programmatic advertising inventory, encompassing video and display ads across mobile and desktop. This integration allows advertisers to reach SoundCloud\u2019s passionate community of music enthusiasts, creating meaningful interactions through targeted campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a catalog of over 400 million tracks from more than 40 million artists across 193 countries, SoundCloud exemplifies its status as a leading <\/span><b>audio discovery platform<\/b><span style=\"font-weight: 400;\">. Partnering with PubMatic brings <\/span><b>advanced advertising solutions<\/b><span style=\"font-weight: 400;\"> to the forefront, helping brands harness the power of SoundCloud\u2019s global, trendsetting audience.<\/span><\/p>\n<h3><b>A Shared Mission to Empower Creators<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cThis collaboration with SoundCloud, a platform focused on uplifting creators, opens significant opportunities for both artists and advertisers,\u201d stated Kyle Dozeman, Chief Revenue Officer, Americas at PubMatic. \u201cAt PubMatic, our goal has always been to support content creators in their growth. By making SoundCloud\u2019s programmatic inventory available, we\u2019re enabling brands to connect with a vibrant audience, setting the stage for unique and compelling campaigns.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since its establishment in 2007, SoundCloud has continually advanced tools and services for artists, fostering stronger connections between creators and their fans. The partnership with PubMatic further amplifies SoundCloud\u2019s commitment to supporting artists while delivering innovative solutions for advertisers.<\/span><\/p>\n<h3><b>The Growing Impact of Digital Audio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Digital audio consumption continues to rise, with adults expected to spend an average of 1 hour and 43 minutes daily listening to audio content in 2024, according to eMarketer. As this trend accelerates, programmatic advertising for audio platforms is redefining how brands engage with audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the <\/span><a href=\"https:\/\/paytunes.in\/\"><span style=\"font-weight: 400;\">Digital Audio Advertising<\/span><\/a><span style=\"font-weight: 400;\"> market projected to reach 1.6 billion users by 2028 and ad spending estimated to grow to $11.13 billion in 2024, SoundCloud and PubMatic are positioned to thrive in this expanding sector. By offering advertisers seamless access to SoundCloud\u2019s engaged audience, the partnership delivers unmatched value for brands seeking meaningful engagement.<\/span><\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The collaboration between SoundCloud and PubMatic marks a significant milestone in the evolution of audio advertising. Combining SoundCloud\u2019s role as a leading <\/span><b>audio discovery platform<\/b><span style=\"font-weight: 400;\"> with PubMatic\u2019s <\/span><b>advanced advertising solutions<\/b><span style=\"font-weight: 400;\">, the partnership empowers advertisers and creators to connect with audiences in transformative ways. Together, they are shaping the future of digital audio engagement and creating new opportunities in the ever-growing audio streaming landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also Read &#8211;\u00a0 <\/span><a href=\"https:\/\/shoutl.com\/ai-advertising\"><span style=\"font-weight: 400;\">Ai Advertising<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/blog\/delhi-metro-advertising\/\"><span style=\"font-weight: 400;\">Delhi Metro Advertising<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SoundCloud and PubMatic Join Forces to Transform Audio Advertising &nbsp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[217],"tags":[240,10],"ppma_author":[321],"class_list":["post-1014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-audio-discovery-platform","tag-paytunes","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/12\/pexels-julio-lopez-75309646-29179703-min-scaled.jpg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=1014"}],"version-history":[{"count":1,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1014\/revisions"}],"predecessor-version":[{"id":1016,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1014\/revisions\/1016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/1015"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=1014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=1014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=1014"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=1014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}