{"id":1144,"date":"2025-05-14T13:42:25","date_gmt":"2025-05-14T08:12:25","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1144"},"modified":"2025-05-14T13:42:25","modified_gmt":"2025-05-14T08:12:25","slug":"combining-audio-and-video-ads-a-winning-omnichannel-strategy","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/combining-audio-and-video-ads-a-winning-omnichannel-strategy\/","title":{"rendered":"Combining Audio and Video Ads: A Winning Omnichannel Strategy"},"content":{"rendered":"

\"Combining<\/h1>\n

<\/h1>\n

Why Your Video Ads Need an Audio Strategy Too<\/span><\/h1>\n

Picture this: you’re glued to a dramatic reality TV show, the tension building, just as a housewife leans in to drop a shocking revelation\u2026 and bam\u2014commercial break. You sigh, grab your phone, and walk to the kitchen. You’re not looking at the screen anymore, but in the background, an ad is playing. You don\u2019t see it\u2014but you <\/span>hear<\/span><\/i> it.<\/span><\/p>\n

That\u2019s the thing about modern media\u2014<\/span>audio travels<\/span><\/i>. Even when the visuals disappear, the sound stays with you. Voiceovers, background music, ambient noises, and dialogue\u2014they all shape the message, even when your eyes are elsewhere. That\u2019s what makes audio not just a supporting element but a powerful standalone force. In fact, it\u2019s not much different from audio ads you hear while streaming your favorite music or catching up on a podcast.<\/span><\/p>\n

Let me give you a real-life example. Just last week, I watched a video ad for a new smartphone brand on YouTube. The visuals were slick, the narration catchy. I didn\u2019t think much about it. But the next day, while streaming music on <\/span>JioSaavn<\/span><\/a> during my evening walk, I heard the <\/span>exact same voice<\/span><\/i> from the ad\u2014this time in a short audio-only format promoting the same phone. That moment of recognition made me pause. That\u2019s when it clicked: this wasn\u2019t coincidence\u2014it was <\/span>strategy<\/span><\/i>.<\/span><\/p>\n

Audio Builds Worlds Even When Screens Are Off<\/span><\/h2>\n

Unlike passive visual content, digital audio commands attention through personalization. Listeners on platforms like <\/span>Spotify<\/span><\/a> and Amazon Music are constantly interacting\u2014liking songs, building playlists for their moods, workouts, or commutes. They\u2019re leaning in, not zoning out.<\/span><\/p>\n

When your video ads are adapted to this environment, you\u2019re reaching people during deeply personal moments. You\u2019re in their ears during a gym session, a drive, or even a lazy Sunday afternoon.<\/span><\/p>\n

Your Video Assets Can Work Harder<\/span><\/h3>\n

Even if you\u2019re starting with video content, it doesn\u2019t mean you\u2019re stuck with screen-first platforms. With audio-forward media partners, you can use that same video asset\u2014stripped down to audio\u2014to run in ad slots on music apps, podcasts, and even smart speakers. And the best part? These platforms offer 100% share of voice. That means no clutter, no competition for attention\u2014just your brand, clearly heard.<\/span><\/p>\n

Because these ads are played only when users are actively engaging, completion rates soar and every impression counts. It\u2019s not background noise\u2014it\u2019s an intimate connection.<\/span><\/p>\n

Podcasts Are Redefining Reach Across Platforms<\/span><\/h3>\n

Audio storytelling has exploded with the rise of video podcasts. Shows once limited to Spotify or Apple Podcasts are now also available on YouTube and other video platforms. This dual-format approach is reshaping the way audiences connect with content and with advertisers.<\/span><\/p>\n

According to a 2025 SiriusXM Media study, 48% of podcast listeners feel like their favorite hosts could be friends. That\u2019s the kind of authentic connection brands dream of. With video podcast ad formats\u2014like visual host reads or custom branded segments\u2014you\u2019re not just reaching ears and eyes, you\u2019re tapping into <\/span>trust<\/span><\/i>.<\/span><\/p>\n

Digital Audio Adds Incremental Reach<\/span><\/h3>\n

Still not convinced? Studies show digital audio brings <\/span>incremental reach<\/span><\/i>\u2014reaching people that your video campaigns alone might miss. SiriusXM Media reports that pairing <\/span>digital audio<\/span><\/a> with video on OTT or Connected TV can add up to 50 extra points in reach. That\u2019s a big deal, especially in competitive markets where every new impression matters.<\/span><\/p>\n

Audio Isn’t a Companion\u2014It\u2019s a Catalyst<\/span><\/h3>\n

This isn\u2019t just about filling gaps when people aren\u2019t watching. It\u2019s about understanding how people live. Music, podcasts, and talk shows are part of people\u2019s routines. They define moods, fuel memories, and often reflect personal identity.<\/span><\/p>\n

Digital audio marketing taps into those emotional spaces\u2014making it one of the most versatile and memorable tools in your media mix.<\/span><\/p>\n

In Short:<\/b><\/p>\n

If you\u2019re investing in video but ignoring audio, you\u2019re leaving reach and resonance on the table. Don\u2019t just <\/span>show<\/span><\/i> your message\u2014<\/span>let people hear it, remember it, and live it<\/span><\/i>.<\/span><\/p>\n

Also Read – <\/span>Delhi Metro Advertising<\/span><\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Why Your Video Ads Need an Audio Strategy Too Picture […]<\/p>\n","protected":false},"author":1,"featured_media":1145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[59,267,25,189,10],"ppma_author":[321],"class_list":["post-1144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-advertising","tag-audio-ad-campaign","tag-audio-strategy","tag-digital-audio","tag-digital-audio-ads","tag-paytunes","author-user"],"yoast_head":"\nCombining Audio and Video Ads: A Winning Omnichannel Strategy - Blog - Paytunes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/combining-audio-and-video-ads-a-winning-omnichannel-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Combining Audio and Video Ads: A Winning Omnichannel Strategy - 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/05\/Combining-Audio-and-Video-Ads.jpeg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=1144"}],"version-history":[{"count":1,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1144\/revisions"}],"predecessor-version":[{"id":1146,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1144\/revisions\/1146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/1145"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=1144"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}