{"id":1298,"date":"2025-10-07T17:22:37","date_gmt":"2025-10-07T11:52:37","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1298"},"modified":"2026-04-06T04:10:05","modified_gmt":"2026-04-05T22:40:05","slug":"american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/","title":{"rendered":"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">American Tourister \u00d7 Paytunes: How Digital Audio Captured Attention in India\u2019s Mobile-First Market<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1299 size-full\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg\" alt=\"American Tourister \u00d7 Paytunes - How Digital Audio Campaign Redefined Brand Engagement in India\" width=\"1312\" height=\"736\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg 1312w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India-300x168.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India-1024x574.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India-768x431.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India-150x84.jpg 150w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Campaign Overview<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">American Tourister partnered with Paytunes to execute a high-impact 8-day digital audio and podcast campaign under Bundle 2, built to stand out in today\u2019s distraction-heavy media landscape. Activated across Spotify, YouTube Music, JioSaavn, PocketFM and select international radio stations, it delivered a seamless mix of immersive storytelling and precision targeting at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign aimed to drive engagement, hold listener attention, and expand brand reach across India\u2019s mobile-first audience. With Paytunes\u2019 audio innovation and data-led execution, it showcased how smart sound strategy can cut through clutter and deliver real brand impact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Objectives<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive brand engagement through immersive audio experiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attain high listener retention and click-through engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximize reach within the target demographic across India.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Strategy &amp; Execution<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multi-platform activation, including podcasts, music apps, and specialized international online radio stations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Central creative consisted of a concise 30-second audio ad plus companion banners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frequency capping ensured repetition without fatigue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data-driven segmentation refined delivery by audience profiles.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Key Results &amp; Outcomes<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1300\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Analytics-Image-American-Tourister-1024x576.png\" alt=\"American Tourister Ad Campaign Key Results &amp; Outcomes - LTR, CTR and Reach\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Analytics-Image-American-Tourister-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Analytics-Image-American-Tourister-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Analytics-Image-American-Tourister-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Analytics-Image-American-Tourister-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Analytics-Image-American-Tourister.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement Uplift: LTR improved by 1.11\u00d7 and <\/span><span style=\"font-weight: 400;\">CTR by <\/span><span style=\"font-weight: 400;\">3.70\u00d7<\/span><span style=\"font-weight: 400;\">, outperforming benchmarks and prior campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The campaign achieved <\/span><span style=\"font-weight: 400;\">1.00\u00d7 of the reach<\/span><span style=\"font-weight: 400;\"> goal, ensuring highly relevant impressions. The focused targeting filters and careful scheduling helped deliver quality engagement, even within a competitive inventory environment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The CPM remained competitive versus industry standards, underscoring efficient budget allocation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Audience Demographics &amp; Segmentation<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted groups were segmented by behavioral, geographic, and device data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strongest engagement was observed among tech-savvy, mobile-first users with high streaming habits.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>American Tourister Ad Execution \u2013<\/h3>\n<p>&nbsp;<\/p>\n<p><iframe title=\"American Tourister\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/01HJ3u7Vdyw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Device Type Breakdown &amp; Reach Strategy<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile Android<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dominated delivery with ~87.74% share of total impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Primary driver of LTR and CTR uplift across the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile iOS<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Accounted for ~10.92% share, representing the second-largest contributor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Played a key role in complementing Android reach, especially among premium users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tablet (Android)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Very minimal share (~0.6%)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Likely contributed to incidental or passive listening sessions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desktop (Other)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Represented ~0.42% of impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Minimal engagement; not a core device for audio-based interaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart Home Devices \/ Smart Watches<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tablet (iPad)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lowest delivery at ~0.14%, indicating limited usage among the campaign&#8217;s target demographic.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Insight: <\/b><span style=\"font-weight: 400;\">The campaign&#8217;s engagement metrics like LTR and CTR was primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Daypart\/Timing Insights<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peak engagement was observed during typical commute windows and post-work hours.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The timing strategy capitalized on habitual listening periods to boost retention.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Geographic\/Regional Performance<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The campaign delivered PAN India outreach, with notable hotspots in urban metros and tier-1 cities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">National coverage was broad, but local frequencies varied.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Key Learnings &amp; Takeaways<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audio formats generate superior brand recall and digital interaction when coupled with precise segmentation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach goals must be calibrated against actual platform capacities and campaign duration to avoid underdelivery.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Challenges &amp; How They Were Addressed<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><b>Challenge: <\/b><span style=\"font-weight: 400;\">Limited campaign duration made it difficult to maximize learning and adaptively optimize for peak response windows across all platforms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Solution: <\/b><span style=\"font-weight: 400;\">The team leveraged pre-campaign insights and cross-platform historical data to frontload the strategy, allocating impressions to time blocks and platforms with a track record of higher engagement in similar past campaigns. This proactive approach mitigated some risk of underperformance during the campaign&#8217;s narrow window.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Recommendations for Future Campaigns<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand the platform list to include emerging regional audio apps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loosen audience filters where scale is critical, balanced against engagement priorities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invest in pre-campaign platform capacity audits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visual dashboards should be incorporated for real-time monitoring.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Audio Attention in the Real Attention Economy<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1301\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Bar-Graph-American-Tourister-1024x576.png\" alt=\"Audio Attention Economy Benchmark for American Tourister\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Bar-Graph-American-Tourister-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Bar-Graph-American-Tourister-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Bar-Graph-American-Tourister-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Bar-Graph-American-Tourister-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Bar-Graph-American-Tourister.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds\u2014shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The Problem: Fleeting Attention on Most Digital Platforms<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner and display ads on websites usually keep user focus for only 1.6\u20132.6 seconds before they are ignored or scrolled past.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video ads and reels hold attention for about 7\u20139 seconds on average before users swipe away or skip.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>The Unique Edge of In-Stream Digital Audio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the American Tourister \u00d7 Paytunes campaign, only 30-second in-stream digital audio ads (accompanied by clickable companion banners) were deployed\u2014no other audio or video formats were part of the strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here\u2019s why it matters:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The campaign saw average Listen-Through Rates (LTR) approximately 1.11x industry norms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0This result means a substantial share of the audience listened all the way through\u2014far higher than what visual formats deliver in the same time frame.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>Attention Economy Benchmarks (per 100 exposures):<\/b><\/h4>\n<table style=\"height: 245px;\" width=\"906\">\n<thead>\n<tr>\n<th><b>Platform\/Format<\/b><\/th>\n<th><b>Avg. Attention (seconds)<\/b><\/th>\n<th><b>Completion Rate (per 100)<\/b><\/th>\n<th><b>Audio Attention Uplift<\/b><\/th>\n<\/tr>\n<tr>\n<th><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">2\u20133<\/span><\/p>\n<\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">12\u201318<\/span><\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5\u20139<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7\u201310<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audio (30s spot)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u226525<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~88 per 100<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.11x higher than industry avg<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 3\u20138x more completion events per 100 impressions than most display or short video placements.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Listen to the Podcast Version of This Case Study<\/h3>\n<p><iframe style=\"border-radius: 12px;\" src=\"https:\/\/open.spotify.com\/embed\/episode\/2ud6j6VVpjZrMwbZpJFAUp?utm_source=generator\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-testid=\"embed-iframe\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Conclusion<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The American Tourister \u00d7 Paytunes campaign proves that digital audio is a powerful driver of engagement in today\u2019s crowded attention economy. With listen-through and click-through rates surpassing benchmarks, Paytunes\u2019 mobile-first, data-driven strategy ensured brand messages were not just delivered but remembered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By focusing on immersive 30-second audio ads, the campaign achieved stronger attention and higher recall than traditional digital formats. For brands looking to unlock the full potential of audio advertising with precise targeting, real-time insights, and scalable impact, Paytunes offers the expertise and technology to deliver measurable results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Also Read &#8211; <a href=\"https:\/\/www.paytunes.in\/blog\/driving-festival-awareness-malabar-gold-diamonds-x-paytunes-audio-campaign\/\">Malabar Gold &amp; Diamonds \u00d7 Paytunes: Varamahalakshmi Festival Audio Campaign Case Study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American Tourister \u00d7 Paytunes: How Digital Audio Captured Attention in [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,414,343],"tags":[297,10],"ppma_author":[321],"class_list":["post-1298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-consumer-durables","category-digital-audio-case-studies","tag-american-tourister","tag-paytunes","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India - Blog - Paytunes<\/title>\n<meta name=\"description\" content=\"Discover how American Tourister &amp; Paytunes\u2019 8-day digital audio campaign boosted engagement with 1.11\u00d7 higher LTR and 3.70\u00d7 CTR across India\u2019s mobile audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India - Blog - Paytunes\" \/>\n<meta property=\"og:description\" content=\"Discover how American Tourister &amp; Paytunes\u2019 8-day digital audio campaign boosted engagement with 1.11\u00d7 higher LTR and 3.70\u00d7 CTR across India\u2019s mobile audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T11:52:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-05T22:40:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1312\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/\"},\"author\":{\"name\":\"Nikhil S\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/cb73fa212da4b2501b3e3c1660c825bc\"},\"headline\":\"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India\",\"datePublished\":\"2025-10-07T11:52:37+00:00\",\"dateModified\":\"2026-04-05T22:40:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/\"},\"wordCount\":1033,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg\",\"keywords\":[\"American Tourister\",\"paytunes\"],\"articleSection\":[\"Case Studies\",\"Consumer Durables\",\"Digital Audio\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/\",\"name\":\"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India - Blog - Paytunes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg\",\"datePublished\":\"2025-10-07T11:52:37+00:00\",\"dateModified\":\"2026-04-05T22:40:05+00:00\",\"description\":\"Discover how American Tourister & Paytunes\u2019 8-day digital audio campaign boosted engagement with 1.11\u00d7 higher LTR and 3.70\u00d7 CTR across India\u2019s mobile audience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg\",\"width\":1312,\"height\":736,\"caption\":\"American Tourister \u00d7 Paytunes - How Digital Audio Campaign Redefined Brand Engagement in India\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"name\":\"Blog - Paytunes\",\"description\":\"Blog - Paytunes\",\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\",\"name\":\"Blog - Paytunes\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"width\":1055,\"height\":307,\"caption\":\"Blog - Paytunes\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/cb73fa212da4b2501b3e3c1660c825bc\",\"name\":\"Nikhil S\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"caption\":\"Nikhil S\"},\"description\":\"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/author\\\/niikhil-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India - Blog - Paytunes","description":"Discover how American Tourister & Paytunes\u2019 8-day digital audio campaign boosted engagement with 1.11\u00d7 higher LTR and 3.70\u00d7 CTR across India\u2019s mobile audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/","og_locale":"en_US","og_type":"article","og_title":"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India - Blog - Paytunes","og_description":"Discover how American Tourister & Paytunes\u2019 8-day digital audio campaign boosted engagement with 1.11\u00d7 higher LTR and 3.70\u00d7 CTR across India\u2019s mobile audience.","og_url":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/","og_site_name":"Blog - Paytunes","article_published_time":"2025-10-07T11:52:37+00:00","article_modified_time":"2026-04-05T22:40:05+00:00","og_image":[{"width":1312,"height":736,"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg","type":"image\/jpeg"}],"author":"Nikhil S","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nikhil S","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/#article","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/"},"author":{"name":"Nikhil S","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/cb73fa212da4b2501b3e3c1660c825bc"},"headline":"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India","datePublished":"2025-10-07T11:52:37+00:00","dateModified":"2026-04-05T22:40:05+00:00","mainEntityOfPage":{"@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/"},"wordCount":1033,"commentCount":0,"publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"image":{"@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg","keywords":["American Tourister","paytunes"],"articleSection":["Case Studies","Consumer Durables","Digital Audio"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/","url":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/","name":"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India - Blog - Paytunes","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/#primaryimage"},"image":{"@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg","datePublished":"2025-10-07T11:52:37+00:00","dateModified":"2026-04-05T22:40:05+00:00","description":"Discover how American Tourister & Paytunes\u2019 8-day digital audio campaign boosted engagement with 1.11\u00d7 higher LTR and 3.70\u00d7 CTR across India\u2019s mobile audience.","breadcrumb":{"@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/#primaryimage","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg","width":1312,"height":736,"caption":"American Tourister \u00d7 Paytunes - How Digital Audio Campaign Redefined Brand Engagement in India"},{"@type":"BreadcrumbList","@id":"https:\/\/paytunes.in\/blog\/american-tourister-x-paytunes-how-digital-audio-campaign-redefined-brand-engagement-in-india\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paytunes.in\/blog\/"},{"@type":"ListItem","position":2,"name":"American Tourister \u00d7 Paytunes: How Digital Audio Campaign Redefined Brand Engagement in India"}]},{"@type":"WebSite","@id":"https:\/\/paytunes.in\/blog\/#website","url":"https:\/\/paytunes.in\/blog\/","name":"Blog - Paytunes","description":"Blog - Paytunes","publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paytunes.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/paytunes.in\/blog\/#organization","name":"Blog - Paytunes","url":"https:\/\/paytunes.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","width":1055,"height":307,"caption":"Blog - Paytunes"},"image":{"@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/cb73fa212da4b2501b3e3c1660c825bc","name":"Nikhil S","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","caption":"Nikhil S"},"description":"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","url":"https:\/\/paytunes.in\/blog\/author\/niikhil-admin\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/American-Tourister-\u00d7-Paytunes-How-Digital-Audio-Campaign-Redefined-Brand-Engagement-in-India.jpg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=1298"}],"version-history":[{"count":2,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1298\/revisions"}],"predecessor-version":[{"id":1527,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1298\/revisions\/1527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/1299"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=1298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=1298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=1298"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=1298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}