{"id":1303,"date":"2025-10-09T17:11:15","date_gmt":"2025-10-09T11:41:15","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1303"},"modified":"2026-04-06T04:09:13","modified_gmt":"2026-04-05T22:39:13","slug":"neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/","title":{"rendered":"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success"},"content":{"rendered":"<h1><b>How Neelkanth Jewellers Drove 1.07\u00d7 LTR with a Hyperlocal Digital Audio Campaign<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1305 size-full\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg\" alt=\"Neelkanth Jewellers \u00d7 Paytunes - Hyperlocal Audio Ad Success\" width=\"1312\" height=\"736\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg 1312w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-300x168.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-1024x574.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-768x431.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-150x84.jpg 150w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/p>\n<h2><\/h2>\n<h2><b>Campaign Overview \/ Background<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In April 2025, Neelkanth Jewellers partnered with Paytunes to run a short-duration, hyperlocal audio campaign across multiple streaming audio platforms with companion banners. The campaign targeted store catchment areas via PIN-code and 4km radius geofencing, with the aim of driving both brand consideration and store-page interactions during a concentrated time window.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Objectives<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand recall and listen-through for in-stream audio creative.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive higher click-throughs to the store\/offer landing page (companion banner).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximise local reach within targeted PIN codes around Neelkanth retail locations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain cost-efficiency through CPM-based buys across audio inventory.<\/span><\/li>\n<\/ul>\n<h3><b>Strategy &amp; Execution<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inventory mix:<\/b><span style=\"font-weight: 400;\"> In-stream audio ads paired with companion banners across major audio platforms (Spotify, JioSaavn, YouTube Music, South Radio, Mirchi Radio etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geo-targeting:<\/b><span style=\"font-weight: 400;\"> PIN-code focused delivery and 4 km radius around key store locations to encourage store visits and local consideration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative approach:<\/b><span style=\"font-weight: 400;\"> Short, attention-grabbing audio (up to 30 secs) with a localized call-to-action; companion banners designed for immediate click-through to store pages or booking forms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Buy type &amp; pacing:<\/b><span style=\"font-weight: 400;\"> CPM buys scheduled over a compressed window to create frequency saturation in the catchment area.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Measurement : <\/b><span style=\"font-weight: 400;\">LTR, CTR and Reach used as primary engagement KPIs (Paytunes\u2019 standard engagement set).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Key Results &amp; Outcomes (expressed in multipliers \/ qualitative terms)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1306\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Key-Results-and-Outcomes-1024x576.jpg\" alt=\"Neelkanth Jewellers \u00d7 Paytunes - Key Results and Outcomes\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Key-Results-and-Outcomes-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Key-Results-and-Outcomes-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Key-Results-and-Outcomes-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Key-Results-and-Outcomes-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Key-Results-and-Outcomes.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LTR (Listen-Through Rate)<\/b><b>:<\/b><span style=\"font-weight: 400;\"> Delivered a modest uplift in completion rate <\/span><span style=\"font-weight: 400;\">(\u2248 <\/span><b>1.07\u00d7<\/b><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\">, indicating strong creative retention relative to norms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTR (Click-Through Rate)<\/b><b>:<\/b><span style=\"font-weight: 400;\"> Achieved a significant uplift in CTR (<\/span><span style=\"font-weight: 400;\">\u2248 <\/span><b>4.27\u00d7<\/b> <span style=\"font-weight: 400;\">benchmark), indicating companion banners and the creative effectively drove visits and interactions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach:<\/b><span style=\"font-weight: 400;\"> Delivered parity with target reach <\/span><span style=\"font-weight: 400;\">(\u2248 <\/span><b>1.00\u00d7<\/b> <span style=\"font-weight: 400;\">target), showing the geo approach reliably reached the intended local audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Overall:<\/b><span style=\"font-weight: 400;\"> The campaign combined excellent click performance with steady listen completion \u2014 a desirable balance for retail activations where both attention and action matter.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Audience Demographics &amp; Segmentation<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geo-first segmentation:<\/b><span style=\"font-weight: 400;\"> Primary targeting by PIN code and store radius \u2014 effective for driving store-centric traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Likely audience profile:<\/b><span style=\"font-weight: 400;\"> Urban, music-streaming users within store catchments. (Explicit age\/gender splits not present in the sheet; adding platform demographic exports would enrich the analysis.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opportunity:<\/b><span style=\"font-weight: 400;\"> Segmenting by first-time vs repeat visitors (or by interests where platform data allows) could further increase CTR performance.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>Neelkanth Jewellers Ad Execution \u2013<\/strong><\/h3>\n<p><iframe title=\"Neelkanth_Jwellers\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qROZ9uAEWJQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Pincode-wise Segmentation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This campaign was executed across the Bengaluru metropolitan region. For this geographical performance analysis, we are focusing on Spotify and JioSaavn platforms (excluding YouTube Music) with Listen-Through Rate (LTR) as the key indicator of engagement and audience interaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the Bengaluru pincodes targeted, the following locations emerged as the top performers, demonstrating the highest LTRs relative to campaign benchmarks:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>560066 (Whitefield):<\/b><span style=\"font-weight: 400;\"> LTR uplift of 1.23\u00d7, reflecting exceptional ad completion and sustained listener attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>560105 (Bangalore South):<\/b><span style=\"font-weight: 400;\">\u00a0 LTR uplift of 1.23\u00d7, signifying excellent audio engagement in a highly tech-centric area.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>560100 (Electronic City):<\/b><span style=\"font-weight: 400;\">\u00a0 LTR uplift of 1.23\u00d7, indicating consistently strong retention among young professionals and commuters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>562129 (<\/b><b>Bangalore Rural<\/b><b>):<\/b><span style=\"font-weight: 400;\"> LTR uplift of\u00a0 1.22\u00d7, showcasing high attentiveness from suburban audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>560017 (<\/b><b>Vimanapura<\/b><b>):<\/b><span style=\"font-weight: 400;\"> LTR uplift of 1.20\u00d7, representing superior engagement from an affluent and active listener base.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All these pincodes significantly exceed the regional LTR benchmark, demonstrating robust audio ad completion rates and deep listener engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Areas such as <\/span><span style=\"font-weight: 400;\">Mathikere<\/span> <span style=\"font-weight: 400;\">(560054) and <\/span><span style=\"font-weight: 400;\">Hoskote area <\/span><span style=\"font-weight: 400;\">\u00a0(562114) also maintained strong LTR uplifts above 1.13\u00d7 , suggesting steady resonance with the campaign message. Meanwhile,Bangalore Rural (562123) and<\/span><span style=\"font-weight: 400;\"> Tavarekere<\/span><span style=\"font-weight: 400;\">(562130) recorded the highest CTR uplifts around 5x, highlighting strong click-driven engagement and effective creative resonance in these regions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, the Bengaluru campaign reflects strong listening engagement across key tech, residential, and business clusters, reinforcing the effectiveness of targeted audio communication on high-traffic streaming platforms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Device Type Breakdown &amp; Reach Strategy<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile Android<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dominated delivery with ~87.74% share of total impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Primary driver of LTR and CTR uplift across the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile iOS<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Accounted for ~10.92% share, representing the second-largest contributor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Played a key role in complementing Android reach, especially among premium users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tablet (Android)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Very minimal share (~0.6%)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Likely contributed to incidental or passive listening sessions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desktop (Other)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Represented ~0.42% of impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Minimal engagement; not a core device for audio-based interaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart Home Devices \/ Smart Watches<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tablet (iPad)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lowest delivery at ~0.14%, indicating limited usage among the campaign&#8217;s target demographic.<\/span><\/li>\n<\/ul>\n<p><b>Insight: <\/b><span style=\"font-weight: 400;\">The campaign&#8217;s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Geographic \/ Regional Performance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The campaign focused on Bengaluru, targeting select PIN codes within 4 km of Neelkanth Jewellers stores. This hyperlocal approach ensured precise reach and contributed to the strong CTR uplift (4.27\u00d7) while maintaining steady reach and LTR performance. Future campaigns could benefit from PIN-level performance mapping to identify top-performing neighborhoods.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Key Learnings &amp; Takeaways<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Companion banners amplify action.<\/b><span style=\"font-weight: 400;\"> Pairing audio with clickable banners produced the strongest uplift \u2014 CTR significantly above benchmark.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strong creative preserves completions.<\/b><span style=\"font-weight: 400;\"> Even with high click demand, the audio creative kept listen-through slightly above industry norms, showing effective messaging balance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geo precision matters for retail.<\/b><span style=\"font-weight: 400;\"> PIN-code and short-radius targeting efficiently focused impressions on potential store visitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data hygiene enables deeper insight.<\/b><span style=\"font-weight: 400;\"> The campaign would benefit from standardized tabular exports (per-platform breakdowns, per-daypart metrics, demographic splits) to power iterative optimization.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Challenges &amp; How They Were Addressed<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenge \u2014 Mixed formatting &amp; incomplete breakdowns:<\/b><span style=\"font-weight: 400;\"> The file mixes narrative content (address lists, GST info) with the data table and lacks consistent per-platform metric columns.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>How addressed:<\/b><span style=\"font-weight: 400;\"> Aggregated performance multipliers were used for the case study to avoid reliance on incomplete per-platform splits; future campaigns should export platform CSVs for automation.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenge \u2014 Limited demographic\/daypart detail<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>How addressed:<\/b><span style=\"font-weight: 400;\"> Recommendations below include steps to ensure those metrics are captured and reported.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Recommendations for Future Campaigns<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Standardize reporting exports<\/b><span style=\"font-weight: 400;\"> (CSV or dashboard-ready tables) with these mandatory fields per platform: impressions, reach, avg frequency, LTR, CTR, clicks, spend, CPM, and daypart breakdown.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add demographic splits<\/b><span style=\"font-weight: 400;\"> (age, gender, interest segments) from platform reports to refine creative and timing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test creative variants<\/b><span style=\"font-weight: 400;\">: run A\/B tests on two audio scripts and banner CTAs to identify which message drives the higher CTR without harming LTR.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Introduce daypart optimization<\/b><span style=\"font-weight: 400;\">: capture hour-level CTR\/LTR to shift budget toward time windows with higher conversion propensity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Map-level performance visualization<\/b><span style=\"font-weight: 400;\">: produce a heatmap of PIN-code CTRs and reach to support store-level sales operations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Derived efficiency metrics<\/b><span style=\"font-weight: 400;\">: report cost-per-click and cost-per-completed-listen to compare media efficiency across inventory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consider frequency caps<\/b><span style=\"font-weight: 400;\"> for users who see the campaign many times to reduce wasted impressions and improve CPM utilization.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><b>Audio Attention in the Real Attention Economy<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1307\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-Audio-Attention-Economy-1024x576.jpg\" alt=\"Neelkanth Jewellers \u00d7 Paytunes - Hyperlocal Audio Ad Success - Audio Attention Economy\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-Audio-Attention-Economy-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-Audio-Attention-Economy-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-Audio-Attention-Economy-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-Audio-Attention-Economy-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success-Audio-Attention-Economy.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds\u2014shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n<p><b>The Problem: Fleeting Attention on Most Digital Platforms<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner and display ads on websites usually keep user focus for only 1.6\u20132.6 seconds before they are ignored or scrolled past.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video ads and reels hold attention for about 7\u20139 seconds on average before users swipe away or skip.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n<p><b>The Unique Edge of In-Stream Digital Audio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the Neelkanth campaign, only 30-second in-stream digital audio ads (accompanied by clickable companion banners) were deployed\u2014no other audio or video formats were part of the strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here\u2019s why it matters:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The campaign saw average Listen-Through Rates (LTR) approximately 1.07x industry norms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0This result means a substantial share of the audience listened all the way through\u2014far higher than what visual formats deliver in the same time frame.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Attention Economy Benchmarks (per 100 exposures):<\/b><\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 253px;\" width=\"846\">\n<thead>\n<tr>\n<th><b>Platform\/Format<\/b><\/th>\n<th><b>Avg. Attention (seconds)<\/b><\/th>\n<th><b>Completion Rate (per 100)<\/b><\/th>\n<th><b>Audio Attention Uplift<\/b><\/th>\n<\/tr>\n<tr>\n<th><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">2\u20133<\/span><\/p>\n<\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">12\u201318<\/span><\/p>\n<\/th>\n<th><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5\u20139<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7\u201310<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audio (30s spot)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u226525<\/span><\/td>\n<td><span style=\"font-weight: 400;\">70\u201395<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.07x\u00a0 higher<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 70-95 more completion events per 100 impressions than most display or short video placements.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Conclusion\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Neelkanth Jewellers \u00d7 Paytunes campaign demonstrates that hyperlocal digital audio, when combined with companion banners, can do more than capture attention\u2014it drives measurable action. With precise geo-targeting, mobile-first reach, and compelling creative, the campaign not only achieved impressive listen-through rates but also delivered standout click-through performance, proving that digital audio is a powerful tool for conversion, not just awareness. Discover how your brand can achieve similar results\u2014partner with Paytunes today<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Read more of Our <a href=\"https:\/\/www.paytunes.in\/blog\/category\/case-studies\/\">Audio Ad Campaign Case Studies<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Neelkanth Jewellers Drove 1.07\u00d7 LTR with a Hyperlocal Digital [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,343,419],"tags":[298,10],"ppma_author":[321],"class_list":["post-1303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-audio-case-studies","category-jewellery","tag-neelkanth-jewellers","tag-paytunes","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success<\/title>\n<meta name=\"description\" content=\"Discover how Neelkanth Jewellers &amp; Paytunes\u2019 hyperlocal 8-day audio campaign achieved 1.07\u00d7 higher LTR and 4.27\u00d7 CTR with precise geo-targeting in Bengaluru.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success\" \/>\n<meta property=\"og:description\" content=\"Discover how Neelkanth Jewellers &amp; Paytunes\u2019 hyperlocal 8-day audio campaign achieved 1.07\u00d7 higher LTR and 4.27\u00d7 CTR with precise geo-targeting in Bengaluru.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T11:41:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-05T22:39:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1312\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/\"},\"author\":{\"name\":\"Nikhil S\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/cb73fa212da4b2501b3e3c1660c825bc\"},\"headline\":\"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success\",\"datePublished\":\"2025-10-09T11:41:15+00:00\",\"dateModified\":\"2026-04-05T22:39:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/\"},\"wordCount\":1453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg\",\"keywords\":[\"Neelkanth Jewellers\",\"paytunes\"],\"articleSection\":[\"Case Studies\",\"Digital Audio\",\"Jewellery\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/\",\"name\":\"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg\",\"datePublished\":\"2025-10-09T11:41:15+00:00\",\"dateModified\":\"2026-04-05T22:39:13+00:00\",\"description\":\"Discover how Neelkanth Jewellers & Paytunes\u2019 hyperlocal 8-day audio campaign achieved 1.07\u00d7 higher LTR and 4.27\u00d7 CTR with precise geo-targeting in Bengaluru.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg\",\"width\":1312,\"height\":736,\"caption\":\"Neelkanth Jewellers \u00d7 Paytunes - Hyperlocal Audio Ad Success\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"name\":\"Blog - Paytunes\",\"description\":\"Blog - Paytunes\",\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\",\"name\":\"Blog - Paytunes\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"width\":1055,\"height\":307,\"caption\":\"Blog - Paytunes\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/cb73fa212da4b2501b3e3c1660c825bc\",\"name\":\"Nikhil S\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"caption\":\"Nikhil S\"},\"description\":\"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/author\\\/niikhil-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success","description":"Discover how Neelkanth Jewellers & Paytunes\u2019 hyperlocal 8-day audio campaign achieved 1.07\u00d7 higher LTR and 4.27\u00d7 CTR with precise geo-targeting in Bengaluru.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/","og_locale":"en_US","og_type":"article","og_title":"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success","og_description":"Discover how Neelkanth Jewellers & Paytunes\u2019 hyperlocal 8-day audio campaign achieved 1.07\u00d7 higher LTR and 4.27\u00d7 CTR with precise geo-targeting in Bengaluru.","og_url":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/","og_site_name":"Blog - Paytunes","article_published_time":"2025-10-09T11:41:15+00:00","article_modified_time":"2026-04-05T22:39:13+00:00","og_image":[{"width":1312,"height":736,"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg","type":"image\/jpeg"}],"author":"Nikhil S","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nikhil S","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/#article","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/"},"author":{"name":"Nikhil S","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/cb73fa212da4b2501b3e3c1660c825bc"},"headline":"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success","datePublished":"2025-10-09T11:41:15+00:00","dateModified":"2026-04-05T22:39:13+00:00","mainEntityOfPage":{"@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/"},"wordCount":1453,"commentCount":0,"publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"image":{"@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg","keywords":["Neelkanth Jewellers","paytunes"],"articleSection":["Case Studies","Digital Audio","Jewellery"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/","url":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/","name":"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/#primaryimage"},"image":{"@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg","datePublished":"2025-10-09T11:41:15+00:00","dateModified":"2026-04-05T22:39:13+00:00","description":"Discover how Neelkanth Jewellers & Paytunes\u2019 hyperlocal 8-day audio campaign achieved 1.07\u00d7 higher LTR and 4.27\u00d7 CTR with precise geo-targeting in Bengaluru.","breadcrumb":{"@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/#primaryimage","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg","width":1312,"height":736,"caption":"Neelkanth Jewellers \u00d7 Paytunes - Hyperlocal Audio Ad Success"},{"@type":"BreadcrumbList","@id":"https:\/\/paytunes.in\/blog\/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paytunes.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Neelkanth Jewellers \u00d7 Paytunes: Hyperlocal Audio Ad Success"}]},{"@type":"WebSite","@id":"https:\/\/paytunes.in\/blog\/#website","url":"https:\/\/paytunes.in\/blog\/","name":"Blog - Paytunes","description":"Blog - Paytunes","publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paytunes.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/paytunes.in\/blog\/#organization","name":"Blog - Paytunes","url":"https:\/\/paytunes.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","width":1055,"height":307,"caption":"Blog - Paytunes"},"image":{"@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/cb73fa212da4b2501b3e3c1660c825bc","name":"Nikhil S","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","caption":"Nikhil S"},"description":"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","url":"https:\/\/paytunes.in\/blog\/author\/niikhil-admin\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/10\/Neelkanth-Jewellers-\u00d7-Paytunes-Hyperlocal-Audio-Ad-Success.jpg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=1303"}],"version-history":[{"count":3,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1303\/revisions"}],"predecessor-version":[{"id":1526,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1303\/revisions\/1526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/1305"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=1303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=1303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=1303"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=1303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}