{"id":1371,"date":"2025-10-31T13:23:30","date_gmt":"2025-10-31T07:53:30","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1371"},"modified":"2026-04-06T04:02:35","modified_gmt":"2026-04-05T22:32:35","slug":"honda-amaze-audio-campaign-with-paytunes-case-study","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/honda-amaze-audio-campaign-with-paytunes-case-study\/","title":{"rendered":"Honda Amaze Audio Campaign with Paytunes | Case Study"},"content":{"rendered":"

Driving Attention Through Sound: Honda Amaze \u00d7 Paytunes Audio Campaign<\/b><\/h1>\n

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\"Honda<\/p>\n

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Campaign Overview\/Background<\/b><\/h2>\n

The Honda Amaze campaign was a strategic collaboration with Paytunes aimed at leveraging premium digital audio channels to boost brand engagement and conversions. The campaign targeted urban, tech-savvy adults aged 25 to 44 across India, utilizing a range of music streaming platforms, podcasts, and international radio apps.<\/span><\/p>\n

Objectives<\/span><\/h3>\n
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  • Drive high audio ad completion and listener engagement.<\/span><\/li>\n
  • Increase click-through rates to Honda Amaze digital touchpoints.<\/span><\/li>\n
  • Maximize brand reach across relevant premium audio platforms.<\/span><\/li>\n
  • Deliver frequency that supports brand recall without audience fatigue.<\/span><\/li>\n<\/ul>\n

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    Strategy & Execution<\/span><\/h3>\n
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    • Leveraged Paytunes\u2019 programmatic audio buying and companion banner placements for a holistic audio-visual presence.<\/span><\/li>\n
    • Distributed audio ads across a mix of popular platforms, including JioSaavn, YouTube Music, PocketFM, Spotify Premium, Audible, and others, to capture diverse listener segments.<\/span><\/li>\n
    • In addition to these music apps, the campaign also leveraged podcasts and international radio platforms to expand reach and audience diversity further.<\/span><\/li>\n
    • Maintained an average ad exposure frequency of approximately 3 times per listener to optimize repeat engagement.<\/span><\/li>\n<\/ul>\n

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      Key Results & Outcomes<\/span><\/h3>\n

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      \"Honda<\/p>\n

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      • Achieved a notable uplift in <\/span>Listen-Through Rate by about 1.08x<\/span>, indicating strong audio content resonance and completion rates.<\/span><\/li>\n
      • Recorded a significant increase in <\/span>Click-Through Rate by approximately 1.80x<\/span>, showing enhanced audience interaction with campaign elements.<\/span><\/li>\n
      • Campaign<\/span> reach remained stable at the baseline multiplier of about 1.0x<\/span>, ensuring broad exposure.<\/span><\/li>\n
      • Specifically, podcasts contributed with an LTR uplift of 1.23x and a reach uplift of 1.00x, highlighting their effectiveness in engaging listeners.<\/span><\/li>\n
      • Delivered a multi-faceted audio experience that combined sound with engaging companion banners successfully.\u00a0<\/span><\/li>\n<\/ul>\n

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        City-wise segmentation<\/span><\/h3>\n

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        \"City\u2011wise<\/p>\n

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        Across regions, listener engagement was highly consistent, with several states demonstrating exceptional response rates. The top-performing regions stood out for their ability to sustain audience attention and drive higher completion levels, reflecting the overall effectiveness of the campaign\u2019s creative and targeting strategy. Below are the five regions that recorded the highest LTR scores, highlighting the campaign\u2019s widespread impact across diverse markets.<\/span><\/p>\n

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        • Sikkim achieved the highest LTR at <\/span>1.05x<\/b>, reflecting exceptional listener engagement.<\/span><\/li>\n
        • Manipur followed closely with an impressive <\/span>1.04x<\/b> LTR.<\/span><\/li>\n
        • Delhi recorded a strong performance, reaching a <\/span>1.03x<\/b> LTR.<\/span><\/li>\n
        • Punjab maintained steady engagement levels with a <\/span>1.03x<\/b> LTR.<\/span><\/li>\n
        • Mizoram rounded off the top five, delivering a solid <\/span>1.03x<\/b> LTR.<\/span><\/li>\n<\/ul>\n

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          Audience Demographics & Segmentation<\/span><\/h3>\n
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          • Target focus: Adults aged 25-44 years, gender balanced.<\/span><\/li>\n
          • Audience showed high engagement consistency across music and podcast platforms, aligning with tech-savvy, aspirational urban consumers.<\/span><\/li>\n<\/ul>\n

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            Daypart\/Timing Insights<\/b><\/h4>\n
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            • Campaign delivery showed peaks on specific days, suggesting patterns in listener engagement. Optimizing the timing of audio spots could further amplify campaign effectiveness.<\/span><\/li>\n<\/ul>\n

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              Device Type Breakdown & Reach Strategy<\/b><\/p>\n

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              • Mobile Android<\/b>
                \n<\/span>Dominated delivery with ~87.74% share of total impressions.<\/span>
                \n<\/span>Primary driver of LTR and CTR uplift across the campaign.<\/span><\/li>\n
              • Mobile iOS<\/b>
                \n<\/span>Accounted for ~10.92% share, representing the second-largest contributor.<\/span>
                \n<\/span>Played a key role in complementing Android reach, especially among premium users.<\/span><\/li>\n
              • Tablet (Android)<\/b>
                \n<\/span>Very minimal share (~0.6%)<\/span>
                \n<\/span>Likely contributed to incidental or passive listening sessions.<\/span><\/li>\n
              • Desktop (Other)<\/b>
                \n<\/span>Represented ~0.42% of impressions.<\/span>
                \n<\/span>Minimal engagement; not a core device for audio-based interaction.<\/span><\/li>\n
              • Smart Home Devices \/ Smart Watches<\/b>
                \n<\/span>Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span><\/li>\n
              • Tablet (iPad)<\/b>
                \n<\/span>Lowest delivery at ~0.14%, indicating limited usage among the campaign’s target demographic.<\/span><\/li>\n<\/ul>\n

                Insight: <\/b>The campaign’s engagement metrics, like LTR and CTR, were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n

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                Honda Amaze Ad Execution \u2013<\/strong><\/h3>\n

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