{"id":1500,"date":"2025-12-19T17:54:16","date_gmt":"2025-12-19T12:24:16","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1500"},"modified":"2026-04-06T03:48:34","modified_gmt":"2026-04-05T22:18:34","slug":"star-hospital-audio-campaign-case-study-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/star-hospital-audio-campaign-case-study-paytunes\/","title":{"rendered":"Star Hospital Audio Campaign Case Study | Paytunes"},"content":{"rendered":"

Star Hospital \u00d7 Paytunes Audio Campaign Case Study: Driving Emergency Care Awareness<\/span><\/h1>\n

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\"Star<\/p>\n

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Campaign Overview \/ Background<\/b><\/h2>\n

Star Hospital is known for its advanced 24\/7 Accident & Emergency services and serves as a trusted medical partner for families across Hyderabad. In August 2024, the hospital partnered with Paytunes for a focused 15-day digital audio campaign designed to strengthen awareness for emergency care among adults aged 20\u201350. The campaign ran across Wynk, JioSaavn, YouTube Music, PocketFM, and Zeno, ensuring the message reached listeners on the platforms they use most. The goal was simple: increase brand recall for emergency services, drive strong listen-through performance, and generate meaningful engagement among Hyderabad residents.<\/span><\/p>\n

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Objectives<\/span><\/h3>\n
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  • Strengthen brand awareness and recall for Star Hospital\u2019s emergency services.<\/span><\/li>\n
  • Deliver high-quality engagement measured through LTR, CTR and Reach.<\/span><\/li>\n
  • Maximize exposure among male and female audiences aged 20\u201350 in Hyderabad.<\/span><\/li>\n<\/ul>\n

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    Strategy & Execution<\/span><\/h3>\n
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    • 30-second audio ads paired with companion display banners across leading mobile and digital audio platforms.<\/span><\/li>\n
    • Frequency capping set to prevent fatigue while ensuring consistent recall.<\/span><\/li>\n
    • Hyper-local targeting to maintain message relevance within Hyderabad.<\/span><\/li>\n
    • Lean, listener-friendly audio creative length to maintain attention.<\/span><\/li>\n<\/ul>\n

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      Key Results & Outcomes<\/span><\/h3>\n

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      \"Key<\/p>\n

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      • 1.18\u00d7 uplift in Listen-Through Rate<\/b>, showing stronger attention and message retention.<\/span><\/li>\n
      • 0.87\u00d7 decrease in CTR<\/b>, indicating the need for clearer click motivation or landing page refinement.<\/span><\/li>\n
      • 0.44\u00d7 reach uplift<\/b>, which highlights potential limitations in audience volume or platform inventory.<\/span><\/li>\n<\/ul>\n

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        Device Type Breakdown & Reach Strategy<\/span><\/h3>\n
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        • Mobile Android<\/b>
          \n<\/span>Dominated delivery with ~87.74% share of total impressions.<\/span>
          \n<\/span>Primary driver of LTR and CTR uplift across the campaign.<\/span><\/li>\n
        • Mobile iOS<\/b>
          \n<\/span>Accounted for ~10.92% share, representing the second-largest contributor.<\/span>
          \n<\/span>Played a key role in complementing Android reach, especially among premium users.<\/span><\/li>\n
        • Tablet (Android)<\/b>
          \n<\/span>Very minimal share (~0.6%)<\/span>
          \n<\/span>Likely contributed to incidental or passive listening sessions.<\/span><\/li>\n
        • Desktop (Other)<\/b>
          \n<\/span>Represented ~0.42% of impressions.<\/span>
          \n<\/span>Minimal engagement; not a core device for audio-based interaction.<\/span><\/li>\n
        • Smart Home Devices \/ Smart Watches<\/b>
          \n<\/span>Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span><\/li>\n
        • Tablet (iPad)<\/b>
          \n<\/span>Lowest delivery at ~0.14%, indicating limited usage among the campaign’s target demographic.<\/span><\/li>\n<\/ul>\n

          Insight: <\/b>The campaign’s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n

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          Star Hospital Ad Execution-<\/h3>\n

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