{"id":1568,"date":"2025-12-29T21:14:06","date_gmt":"2025-12-29T15:44:06","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1568"},"modified":"2026-04-06T03:46:22","modified_gmt":"2026-04-05T22:16:22","slug":"tata-realty-x-paytunes-audio-campaign-case-study","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/tata-realty-x-paytunes-audio-campaign-case-study\/","title":{"rendered":"Tata Realty \u00d7 Paytunes Audio Campaign Case Study"},"content":{"rendered":"<blockquote>\n<h1><span style=\"font-weight: 400;\">Tata Realty Audio Campaign Case Study: Driving High-Intent Homebuyer Engagement with Paytunes<\/span><\/h1>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1569\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Banner-Image-Tata-Realty.jpg\" alt=\"Tata Realty \u00d7 Paytunes audio campaign case study banner showcasing premium residential buildings and digital audio waveforms\" width=\"1200\" height=\"675\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Banner-Image-Tata-Realty.jpg 1200w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Banner-Image-Tata-Realty-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Banner-Image-Tata-Realty-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Banner-Image-Tata-Realty-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Banner-Image-Tata-Realty-150x84.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><\/h2>\n<h2><b>Campaign Overview\/Background<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tata Realty, one of India\u2019s leading real estate developers known for its high-quality residential and commercial projects, partnered with Paytunes to strengthen awareness and consideration among homebuyers in eastern India. In August 2024, the brand executed a 30-day digital audio campaign aimed at connecting with audiences actively exploring real estate opportunities across Kolkata and the wider West Bengal region.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign delivered premium audio ads across JioSaavn, Wynk, PocketFM, and Zenoradio, using precise geographic, language, and device-based targeting to reach affluent, mobile-first listeners in both urban and semi-urban pockets. With multilingual messaging and real-time optimisation powering the distribution, the effort focused on delivering immersive, relevant communication that could drive both recall and high-intent engagement.<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Objectives<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build sustained awareness and drive deeper consideration for Tata Realty\u2019s portfolio in eastern India.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver contextually relevant audio messaging to high-value homebuyer segments.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve user engagement by maximising listen-through rates and driving click traffic for detailed exploration.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Strategy &amp; Execution<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeting combined age, location, language, and handset value to focus delivery on financially mature, mobile-advanced users.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom Hindi and English creatives were served based on listener preferences, ensuring natural relevance.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A real-time performance dashboard allowed continuous optimisation, prioritising users who had previously engaged with Tata Realty campaigns.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad distribution followed peak urban and semi-urban listening hours, supported by companion banners to strengthen visibility and reinforce action intent.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Key Results &amp; Outcomes<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1570 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Kay-Results-Tata-Realty-1024x576.png\" alt=\"Key performance results of Tata Realty audio campaign showing LTR increase, CTR growth, and stable reach\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Kay-Results-Tata-Realty-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Kay-Results-Tata-Realty-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Kay-Results-Tata-Realty-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Kay-Results-Tata-Realty-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/Kay-Results-Tata-Realty.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>LTR increased by 1.15\u00d7<\/b><span style=\"font-weight: 400;\">, showing more users listened to the ads in full.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>CTR rose by 3.2\u00d7<\/b><span style=\"font-weight: 400;\">, demonstrating a strong improvement in interest and traffic to the landing page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Reach held steady at 1.00\u00d7<\/b><span style=\"font-weight: 400;\">, confirming consistent audience availability while performance strengthened through creative and timing improvements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Daily insights revealed short-term spikes driven by optimal message timing and refreshed creatives.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Device Type Breakdown &amp; Reach Strategy<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile Android<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dominated delivery with ~87.74% share of total impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Primary driver of LTR and CTR uplift across the campaign.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile iOS<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Accounted for ~10.92% share, representing the second-largest contributor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Played a key role in complementing Android reach, especially among premium users.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tablet (Android)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Very minimal share (~0.6%)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Likely contributed to incidental or passive listening sessions.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desktop (Other)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Represented ~0.42% of impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Minimal engagement; not a core device for audio-based interaction.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart Home Devices \/ Smart Watches<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tablet (iPad)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lowest delivery at ~0.14%, indicating limited usage among the campaign&#8217;s target demographic.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Insight: <\/b><span style=\"font-weight: 400;\">The campaign&#8217;s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Audience Demographics &amp; Segmentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Primary audience comprised financially mature listeners aged <\/span><b>35\u201344<\/b><span style=\"font-weight: 400;\"> using <\/span><b>\u20b950,000+<\/b><span style=\"font-weight: 400;\"> devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Messaging was tailored for both male and female listeners, supported by gender-based optimisation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Separate strategies for <\/span><b>Kolkata<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Rest of West Bengal<\/b><span style=\"font-weight: 400;\"> helped sharpen local relevance and creative alignment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Daypart\/Timing Insights<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivering ads during prime listening hours significantly boosted listen-through.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certain days saw up to <\/span><b>2\u00d7<\/b><span style=\"font-weight: 400;\"> increases in LTR or CTR, indicating direct correlation between scheduled delivery and user response.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Geographic\/Regional Performance<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dividing West Bengal into Kolkata and non-metro clusters allowed a clear comparison of listening behaviour.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Semi-urban pockets showed strong potential, with notable improvements in both listen-through and click interactions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">City-Wise LTR Segmentation<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1571 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/City-wise-segmentation-Tata-Realty-1024x576.png\" alt=\"City-wise LTR uplift of Tata Realty audio campaign across Kolkata, Siliguri, North Dumdum, Durgapur, Asansol, and Howrah\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/City-wise-segmentation-Tata-Realty-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/City-wise-segmentation-Tata-Realty-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/City-wise-segmentation-Tata-Realty-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/City-wise-segmentation-Tata-Realty-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/City-wise-segmentation-Tata-Realty.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The campaign achieved strong Listen-Through Rate (LTR) uplift across key cities, highlighting markets where audiences showed above-average attention to the audio creatives. The following cities stood out as the top LTR performers, each delivering notable x-wise uplift during the campaign.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kolkata (1.16\u00d7 uplift):<\/b><span style=\"font-weight: 400;\"> Strong uplift indicates high listener attentiveness and effective resonance of the audio message in the metro market.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Siliguri (1.12\u00d7 uplift):<\/b><span style=\"font-weight: 400;\"> Consistent LTR uplift reflects growing digital audio consumption and engaged regional audiences.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>North Dumdum (1.16\u00d7 uplift):<\/b><span style=\"font-weight: 400;\"> Near-par uplift to top metros shows sustained listening and strong creative relevance.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Durgapur (1.03\u00d7 uplift):<\/b><span style=\"font-weight: 400;\"> Moderate uplift suggests steady reach with stable, baseline engagement levels.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Asansol (1.16\u00d7 uplift):<\/b><span style=\"font-weight: 400;\"> High uplift highlights strong message absorption among listeners in this emerging urban market.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Howrah (1.07\u00d7 uplift):<\/b><span style=\"font-weight: 400;\"> Positive uplift points to reliable engagement and effective frequency exposure across the city.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Key Learnings &amp; Takeaways<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Precision targeting across age, language, device value, and region created measurable gains in both LTR and CTR.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continuous optimisation and timely creative refreshes helped maintain engagement without diluting reach.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The combination of consistent reach and strengthened performance demonstrated an efficient campaign funnel.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Challenges &amp; How They Were Addressed<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Static reach growth necessitated ongoing creative refresh and segment tuning; periodic messaging variation mitigated audience fatigue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regional skew required nuanced optimization between Kolkata and less urbanized areas, surfaced through micro-geographic performance monitoring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select time slots underperformed: daypart data led to quick rescheduling and focus on higher-converting windows.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Recommendations for Future Campaigns<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broaden creative rotation to sustain uplift over longer periods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore expanded budget allocations for high-LTR segments while also pilot-testing new geos for market extension.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incentivize engagement beyond CTR, e.g., personalized landing experiences or integrated lead-gen forms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use regular infographics and dashboards to keep stakeholders aligned in real time.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Audio Attention in the Real Attention Economy<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds\u2014shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">The Problem: Fleeting Attention on Most Digital Platforms<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner and display ads on websites usually keep user focus for only 1.6\u20132.6 seconds before they are ignored or scrolled past.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video ads and reels hold attention for about 7\u20139 seconds on average before users swipe away or skip.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">The Unique Edge of In-Stream Digital Audio<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the Tata Realty campaign, only 30-second in-stream digital audio ads (accompanied by clickable companion banners) were deployed\u2014no other audio or video formats were part of the strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here\u2019s why it matters:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The campaign achieved a Listen-Through Rate (LTR) of approximately 1.15x higher than industry norms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0This result means a substantial share of the audience listened all the way through\u2014far higher than what visual formats deliver in the same time frame.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Attention Economy Benchmarks (per 100 exposures):<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<th><b>Platform\/Format<\/b><\/th>\n<th><b>Avg. Attention (seconds)<\/b><\/th>\n<th><b>Completion Rate (per 100)<\/b><\/th>\n<th><b>Audio Attention Uplift<\/b><\/th>\n<\/tr>\n<tr>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/p>\n<\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">2\u20133<\/span><\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">12\u201318<\/span><\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5\u20139<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7\u201310<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audio (30s spot)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u226525<\/span><\/td>\n<td><span style=\"font-weight: 400;\">70\u201395<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.15x\u00a0 higher<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 70-95 more completion events per 100 impressions than most display or short video placements<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Tata Realty x Paytunes collaboration in August 2024 stands out as a highly efficient, data-led audio campaign that maintained consistent reach while significantly improving both listening and action metrics. By combining smart targeting, multilingual creative delivery, and real-time optimisation, Tata Realty successfully strengthened its connection with high-intent homebuyers across West Bengal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to achieve similar results for your brand, reach out to Paytunes and unlock the power of intelligent audio marketing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Also Read &#8211; <a href=\"https:\/\/www.paytunes.in\/blog\/shell-audio-campaign-case-study-paytunes\/\">Shell Audio Campaign Case Study | Paytunes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata Realty Audio Campaign Case Study: Driving High-Intent Homebuyer Engagement [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,343,416],"tags":[10,375],"ppma_author":[321],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-audio-case-studies","category-real-estate","tag-paytunes","tag-tata-realty-audio-campaign-case-study","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tata Realty \u00d7 Paytunes Audio Campaign Case Study<\/title>\n<meta name=\"description\" content=\"Tata Realty audio campaign with Paytunes drove 1.15\u00d7 LTR and 3.2\u00d7 CTR across West Bengal. 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