{"id":1600,"date":"2026-01-05T19:28:26","date_gmt":"2026-01-05T13:58:26","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1600"},"modified":"2026-01-05T19:28:26","modified_gmt":"2026-01-05T13:58:26","slug":"karnataka-bank-audio-campaign-case-study-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/karnataka-bank-audio-campaign-case-study-paytunes\/","title":{"rendered":"Karnataka Bank Audio Campaign Case Study | Paytunes"},"content":{"rendered":"<h1><b>How Karnataka Bank Drove Higher LTR &amp; CTR with a Digital Audio Campaign | Paytunes<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1601\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Karnataka-bank.jpg\" alt=\"Karnataka Bank audio campaign case study showcasing digital audio marketing with Paytunes\" width=\"1312\" height=\"736\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Karnataka-bank.jpg 1312w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Karnataka-bank-300x168.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Karnataka-bank-1024x574.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Karnataka-bank-768x431.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Karnataka-bank-150x84.jpg 150w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Campaign Overview \/ Background<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Karnataka Bank is one of India\u2019s most trusted private sector banks, known for its strong regional presence and growing focus on digital-first customer engagement. In July, the bank partnered with paytunes to execute a 30-day digital audio campaign aimed at building deeper brand attention among urban, digitally active audiences. The campaign ran across premium music streaming platforms including Wynk, JioSaavn, and YouTube Music, using short-form audio ads supported by clickable companion banners to create a focused and engaging audio-led brand experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Objectives<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Increase user engagement, with primary focus on Listen-Through Rate (LTR), followed by Click-Through Rate (CTR).<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maximize reach within the 24\u201355 age group across priority urban markets.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Deliver high audio completion rates to strengthen brand recall and message retention<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Strategy &amp; Execution<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Focused on P1 and P2 markets, with higher budget allocation toward Bangalore and key metro cities.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Used programmatic buying to manage reach and frequency, averaging three audio impressions per user.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Integrated clickable companion banners to complement audio messaging and encourage interaction.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maintained audio ad duration within 30 seconds to sustain attention without causing listener fatigue.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">K<\/span><span style=\"font-weight: 400\">ey Results &amp; Outcomes<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1602\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Karnataka-Bank-1024x576.png\" alt=\"Key results of Karnataka Bank digital audio campaign including LTR and CTR uplift\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Karnataka-Bank-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Karnataka-Bank-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Karnataka-Bank-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Karnataka-Bank-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Karnataka-Bank.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Achieved an LTR uplift of approximately <\/span><b>1.11\u00d7<\/b><span style=\"font-weight: 400\"> over baseline, indicating stronger listener retention.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Delivered a <\/span><b>1.43\u00d7<\/b><span style=\"font-weight: 400\"> uplift in CTR, reflecting improved user interaction with companion banners.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Maintained reach at 1.00x\u00a0 while significantly improving engagement quality.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Audience Demographics &amp; Segmentation<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Targeted users aged 24\u201355 years, with a noticeable female skew.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Highest concentration observed in the 25\u201344 age segment.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Strong penetration in P1 urban markets, especially Bangalore, with steady delivery across P2 markets.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A balanced media mix enabled consistent messaging across diverse geographies.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Device Type Breakdown &amp; Reach Strategy<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><b>Mobile Android<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Dominated delivery with ~87.74% share of total impressions.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Primary driver of LTR and CTR uplift across the campaign.<\/span><span style=\"font-weight: 400\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Mobile iOS<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Accounted for ~10.92% share, representing the second-largest contributor.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Played a key role in complementing Android reach, especially among premium users.<\/span><span style=\"font-weight: 400\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tablet (Android)<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Very minimal share (~0.6%)<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Likely contributed to incidental or passive listening sessions.<\/span><span style=\"font-weight: 400\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Desktop (Other)<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Represented ~0.42% of impressions.<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Minimal engagement; not a core device for audio-based interaction.<\/span><span style=\"font-weight: 400\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Smart Home Devices \/ Smart Watches<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span><span style=\"font-weight: 400\"><\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Tablet (iPad)<\/b><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Lowest delivery at ~0.14%, indicating limited usage among the campaign&#8217;s target demographic.<\/span><span style=\"font-weight: 400\"><\/p>\n<p><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Insight: <\/b><span style=\"font-weight: 400\">The campaign&#8217;s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Karnataka Bank Ad Execution<\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/youtu.be\/PRhsiFTCR_E?si=ItkESi1VdWQBkIey\">https:\/\/youtu.be\/PRhsiFTCR_E?si=ItkESi1VdWQBkIey<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Daypart \/ Timing Insights<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Engagement levels remained stable throughout the campaign period, with only minor day-to-day variations.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Consistent performance reflected effective planning around delivery timing and frequency.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Geographic \/ Regional Performance<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Bangalore and key metros were the primary focus, receiving the largest share of budget and impressions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Adjacent states including Telangana and Tamil Nadu showed moderate engagement, suggesting room for growth.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Regional allocation aligned well with expected market priorities.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">The campaign delivered strong Listen-Through Rate (LTR) uplift across major metros and key growth markets, highlighting cities where audiences showed higher-than-average attention to the audio creatives. The following cities emerged as the top LTR performers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>City Wise Segmentation<\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1603\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/City-wise-segmentation-Karnataka-Bank-1024x576.png\" alt=\"City-wise LTR uplift performance for Karnataka Bank digital audio campaign with Paytunes\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/City-wise-segmentation-Karnataka-Bank-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/City-wise-segmentation-Karnataka-Bank-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/City-wise-segmentation-Karnataka-Bank-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/City-wise-segmentation-Karnataka-Bank-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/City-wise-segmentation-Karnataka-Bank.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Bengaluru (1.18\u00d7 uplift):<\/b><span style=\"font-weight: 400\"> Strong uplift reflects high creative relevance and sustained listening among a digitally mature audience.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Hyderabad (1.18\u00d7 uplift):<\/b><span style=\"font-weight: 400\"> Consistent uplift indicates effective message resonance within a high-engagement metro market.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Mumbai (1.16\u00d7 uplift):<\/b><span style=\"font-weight: 400\"> Above-average uplift highlights steady listener attention despite a fast-paced media environment.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>New Delhi (1.17\u00d7 uplift):<\/b><span style=\"font-weight: 400\"> Solid uplift points to strong recall and attentive listening among urban audiences.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Kolkata (1.17\u00d7 uplift):<\/b><span style=\"font-weight: 400\"> High uplift reflects deeper audio consumption and receptivity to the campaign message.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Chennai (1.16\u00d7 uplift):<\/b><span style=\"font-weight: 400\"> Stable uplift indicates reliable engagement in a well-established regional audio market.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><b>Patna (1.19\u00d7 uplift):<\/b><span style=\"font-weight: 400\"> One of the highest uplifts, showcasing strong listener attentiveness in an emerging growth market.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Key Learnings &amp; Takeaways<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Audio ads combined with clickable banners create a strong, multi-touch brand experience.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Frequency control at around three impressions helped maintain listener interest without overexposure.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">High completion rates confirmed the relevance and clarity of the audio messaging.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Challenges &amp; How They Were Addressed<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Balancing reach versus engagement metrics ensured quality over quantity in audience interactions.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Geographic tiering enabled focused spend, managing budget effectively while driving impact.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400\">Recommendations for Future Campaigns<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Introduce hyper-local targeting with region-specific creative adaptations.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Test varied audio durations or dynamic creatives to further improve CTR.<\/span><span style=\"font-weight: 400\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use deeper daypart insights to identify peak interaction windows.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400\">Audio Attention in the Real Attention Economy<\/span><\/h4>\n<p><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds\u2014shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400\">The Problem: Fleeting Attention on Most Digital Platforms<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Banner and display ads on websites usually keep user focus for only 1.6\u20132.6 seconds before they are ignored or scrolled past.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Short-form video ads and reels hold attention for about 7\u20139 seconds on average before users swipe away or skip.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400\">The Unique Edge of In-Stream Digital Audio<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the Tata Realty campaign, only 30-second in-stream digital audio ads (accompanied by clickable companion banners) were deployed\u2014no other audio or video formats were part of the strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Here\u2019s why it matters:<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">The campaign achieved a Listen-Through Rate (LTR) of approximately 1.15x higher than industry norms.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0This result means a substantial share of the audience listened all the way through\u2014far higher than what visual formats deliver in the same time frame.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400\">Attention Economy Benchmarks (per 100 exposures):<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<th><b>Platform\/Format<\/b><\/th>\n<th><b>Avg. Attention (seconds)<\/b><\/th>\n<th><b>Completion Rate (per 100)<\/b><\/th>\n<th><b>Audio Attention Uplift<\/b><\/th>\n<\/tr>\n<tr>\n<th>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Banner\/Display Ads<\/span><\/p>\n<\/th>\n<th style=\"text-align: left\"><span style=\"font-weight: 400\">2\u20133<\/span><\/th>\n<th style=\"text-align: left\"><span style=\"font-weight: 400\">12\u201318<\/span><\/th>\n<th>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">4\u20138x lower than audio<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400\">Short Video (Reels)<\/span><\/td>\n<td><span style=\"font-weight: 400\">5\u20139<\/span><\/td>\n<td><span style=\"font-weight: 400\">18\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400\">3\u20134x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Full Video (In-Stream)<\/span><\/td>\n<td><span style=\"font-weight: 400\">7\u201310<\/span><\/td>\n<td><span style=\"font-weight: 400\">15\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400\">3\u20135x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Audio (30s spot)<\/span><\/td>\n<td><span style=\"font-weight: 400\">\u226525<\/span><\/td>\n<td><span style=\"font-weight: 400\">70\u201395<\/span><\/td>\n<td><span style=\"font-weight: 400\">1.15x\u00a0 higher<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 70-95 more completion events per 100 impressions than most display or short video placements<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400\">Conclusion\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The Karnataka Bank and Paytunes collaboration clearly demonstrates how digital audio, when paired with interactive elements, can deliver meaningful attention at scale. By focusing on listener experience, mobile-first delivery, and smart frequency control, the campaign achieved strong LTR, improved CTR, and consistently high completion rates. For brands looking to cut through digital noise and build real engagement with urban audiences, programmatic audio offers a proven path forward.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Ready to unlock the power of audio attention?<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"> Connect with <a href=\"https:\/\/www.paytunes.in\/\">Paytunes<\/a> to explore how digital audio campaigns can work for your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Also Read &#8211; <a href=\"https:\/\/www.paytunes.in\/blog\/tata-realty-x-paytunes-audio-campaign-case-study\/\">Tata Realty \u00d7 Paytunes Audio Campaign Case Study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Karnataka Bank Drove Higher LTR &amp; CTR with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,343],"tags":[379,10],"ppma_author":[321],"class_list":["post-1600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-audio-case-studies","tag-karnataka-bank-audio-campaign-case-study","tag-paytunes","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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