{"id":1615,"date":"2026-01-19T15:27:59","date_gmt":"2026-01-19T09:57:59","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1615"},"modified":"2026-04-03T19:52:27","modified_gmt":"2026-04-03T14:22:27","slug":"bharatiya-mall-audio-campaign-case-study-driving-high-ltr-with-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/bharatiya-mall-audio-campaign-case-study-driving-high-ltr-with-paytunes\/","title":{"rendered":"Bharatiya Mall Audio Campaign Case Study: Driving High LTR with Paytunes"},"content":{"rendered":"

How Bharatiya Mall Achieved High LTR with a Hyper-Local Audio Campaign<\/span><\/h1>\n

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\"Bharatiya<\/p>\n

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Campaign Overview<\/span><\/h2>\n

Bharatiya Mall is a leading fashion and lifestyle destination in Bengaluru, known for hosting vibrant shopping events and seasonal carnivals. In May, the mall partnered with Paytunes to run a 49-day digital audio campaign aimed at increasing awareness and footfall for its fashion-led events. The campaign used high-attention in-stream audio with companion banners across premium streaming platforms, targeting shoppers in key Bengaluru neighborhoods through precise pincode selection.<\/span><\/p>\n

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Objectives<\/span><\/h3>\n
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  • Increase local awareness for fashion events and on-ground carnivals at Bharatiya Mall.<\/span> <\/li>\n
  • Drive measurable traffic to event sign-up landing pages.<\/span> <\/li>\n
  • Evaluate campaign performance using Listen-Through Rate (LTR), Click-Through Rate (CTR), and reach.<\/span> <\/li>\n
  • Achieve broad yet hyper-local exposure among urban listeners consuming lifestyle and music content.<\/span> <\/li>\n<\/ul>\n

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    Strategy & Execution<\/span><\/h3>\n
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    • Paytunes delivered the campaign on a CPM basis across leading music and audio platforms such as Wynk, JioSaavn, Pocket FM, and YouTube Music.<\/span> <\/li>\n
    • Audio creatives of up to 30 seconds were paired with clickable companion banners.<\/span> <\/li>\n
    • Banners redirected users to Google Forms for event registrations.<\/span> <\/li>\n
    • Targeting focused on Bengaluru pincodes\u00a0<\/span><\/li>\n
    • Open audience and device targeting ensured scale while maintaining relevance.<\/span> <\/li>\n
    • Frequency was controlled at approximately 3\u20134 exposures per listener to avoid fatigue.<\/span> <\/li>\n<\/ul>\n

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      Key Results & Outcomes<\/span><\/h3>\n

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      \"Bharatiya<\/p>\n

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      • Listen-Through Rate delivered a <\/span>1.09\u00d7 uplift<\/b>, indicating strong listener retention.<\/span> <\/li>\n
      • Click-Through Rate achieved a <\/span>9.47\u00d7 uplift<\/b>, showing high action from engaged listeners.<\/span> <\/li>\n
      • Overall reach delivered a <\/span>1.01\u00d7 uplift<\/b>, ensuring consistent coverage across priority areas.<\/span> <\/li>\n<\/ul>\n

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        Device Type Breakdown & Reach Strategy<\/span><\/h3>\n
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        • Mobile Android<\/b>
          \n<\/span>Dominated delivery with ~87.74% share of total impressions.<\/span>
          \n<\/span>Primary driver of LTR and CTR uplift across the campaign.<\/span> <\/li>\n
        • Mobile iOS<\/b>
          \n<\/span>Accounted for ~10.92% share, representing the second-largest contributor.<\/span>
          \n<\/span>Played a key role in complementing Android reach, especially among premium users.<\/span> <\/li>\n
        • Tablet (Android)<\/b>
          \n<\/span>Very minimal share (~0.6%)<\/span>
          \n<\/span>Likely contributed to incidental or passive listening sessions.<\/span> <\/li>\n
        • Desktop (Other)<\/b>
          \n<\/span>Represented ~0.42% of impressions.<\/span>
          \n<\/span>Minimal engagement; not a core device for audio-based interaction.<\/span> <\/li>\n
        • Smart Home Devices \/ Smart Watches<\/b>
          \n<\/span>Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span> <\/li>\n
        • Tablet (iPad)<\/b>
          \n<\/span>Lowest delivery at ~0.14%, indicating limited usage among the campaign’s target demographic.<\/span> <\/li>\n<\/ul>\n

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          Insight: <\/b>The campaign’s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n

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          Bhartiya Mall Ad Execution –<\/h3>\n

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