{"id":1619,"date":"2026-01-12T18:47:01","date_gmt":"2026-01-12T13:17:01","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1619"},"modified":"2026-04-03T17:19:40","modified_gmt":"2026-04-03T11:49:40","slug":"ksheer-audio-campaign-case-study-driving-higher-ltr-engagement-with-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/ksheer-audio-campaign-case-study-driving-higher-ltr-engagement-with-paytunes\/","title":{"rendered":"Ksheer Audio Campaign Case Study: Driving Higher LTR &amp; Engagement with Paytunes"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">How Ksheer Achieved Higher Listen-Through Rates with a High-Impact Digital Audio Campaign<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1620 size-full\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Ksheer.jpg\" alt=\"Ksheer digital audio campaign case study banner showcasing dairy products and Paytunes branding\" width=\"1200\" height=\"675\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Ksheer.jpg 1200w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Ksheer-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Ksheer-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Ksheer-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Ksheer-150x84.jpg 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Ksheer is a growing dairy brand known for its focus on quality, freshness, and everyday household trust. In May 2024, Ksheer partnered with Paytunes to execute a sharp, four-day digital audio campaign designed to build brand presence and encourage meaningful consumer action across key regional markets. By combining immersive audio placements with supporting display formats, the campaign aimed to tell Ksheer\u2019s story clearly, quickly, and at moments when audiences were most receptive.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Campaign Objectives<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build strong regional brand awareness for Ksheer in priority markets using high-impact digital audio placements.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve listen-through rate (LTR) versus internal benchmarks, ensuring the full brand message was heard.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive a measurable uplift in click-through rate (CTR) and incremental reach through precise targeting and efficient inventory use, without increasing overall costs.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Strategy and Execution<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adopted an audience-first planning approach using Paytunes\u2019 programmatic audio capabilities and regional targeting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activated inventory across leading music streaming platforms, supported by companion banners to maintain continuity between what users heard and what they saw.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focused on key demographic cohorts, prioritising males aged 25\u201354 and females aged 18\u201354, aligned with household purchase decision-makers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enabled age-based segmentation within these groups to allow performance analysis across 18\u201324, 25\u201334, 35\u201344, and 45+ audiences.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Executed the campaign within a compact four-day window in May to concentrate exposure and reinforce message recall.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Used CPM-based buying with controlled average frequency to ensure repeated exposure without over-saturation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Deployed a concise, sub-30-second audio creative aligned with platform best practices to maximise completion potential.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Used companion banners to reinforce the audio message and guide users directly to Ksheer\u2019s Instagram page for deeper brand engagement.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Key Results and Outcomes<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1621\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-1-1024x576.png\" alt=\"Ksheer audio campaign results showing LTR uplift of 1.04x, CTR uplift of 4.73x, and reach growth\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-1-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-1-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-1-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-1-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Achieved a listen-through rate uplift of approximately 1.04\u00d7, indicating improved completion and sustained attention to the audio message.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivered a significant click-through rate increase of around 4.73\u00d7, highlighting strong audience response when audio was paired with supporting visuals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expanded overall campaign reach by roughly 1.02\u00d7, demonstrating incremental scale without unnecessary repetition or wastage.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintained performance within the planned investment, reinforcing the efficiency of Paytunes\u2019 targeting and inventory strategy.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Audience Demographics and Segmentation<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identified the 25\u201344 age group across genders as the highest-value cohort, contributing strongly to both listens and clicks.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Observed that younger audiences aged 18\u201324 engaged well at the listening stage, supporting early brand consideration despite lower click activity.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Noted that audiences aged 45+ delivered solid exposure and recall, though with more passive engagement behaviour.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Device Type Breakdown &amp; Reach Strategy<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mobile Android<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dominated delivery with ~87.74% share of total impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Primary driver of LTR and CTR uplift across the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Mobile iOS<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Accounted for ~10.92% share, representing the second-largest contributor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Played a key role in complementing Android reach, especially among premium users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tablet (Android)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Very minimal share (~0.6%)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Likely contributed to incidental or passive listening sessions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Desktop (Other)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Represented ~0.42% of impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Minimal engagement; not a core device for audio-based interaction.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Smart Home Devices \/ Smart Watches<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tablet (iPad)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lowest delivery at ~0.14%, indicating limited usage among the campaign&#8217;s target demographic.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Insight: <\/b><span style=\"font-weight: 400;\">The campaign&#8217;s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Day-Level Timing Insights<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Noted a clear relationship between consistent daily audio delivery and stronger click volumes across the campaign period.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Observed patterns suggesting that certain days naturally performed better for engagement, reinforcing the importance of sustained presence even within a short duration.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identified potential to further optimise performance by leaning into morning and early evening listening moments, which align well with dairy consumption occasions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Geographic and Regional Performance<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focused the campaign on Jaipur, Ajmer, Kota, and Sikar to deepen impact in strategically important districts rather than spreading impressions thinly.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Used Jaipur as a central anchor market, receiving substantial exposure to support broader regional brand-building.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strengthened presence in Ajmer and Kota to reinforce visibility across urban and semi-urban centres.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leveraged Sikar and nearby towns to add incremental reach and household-level penetration, which is critical for a dairy brand.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Cities by Listen-Through Rate (LTR) Uplift<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1622\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-2-1024x576.png\" alt=\"City-wise LTR uplift results of Ksheer digital audio campaign across Jaipur, Kota, Sikar, and Ajmer\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-2-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-2-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-2-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-2-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Ksheer-2.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This analysis of city-level performance shows that select markets delivered a higher-than-average uplift in listen-through rate, indicating stronger audience attention and message completion in these locations during the campaign.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Jaipur (1.10\u00d7 LTR uplift):<\/b><span style=\"font-weight: 400;\"> As the anchor market, Jaipur demonstrated consistent listener engagement, delivering a solid improvement in listen-through performance.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Kota (1.15\u00d7 LTR uplift):<\/b><span style=\"font-weight: 400;\"> Kota emerged as a standout city, showing one of the highest LTR uplifts and reflecting strong resonance with the audio message.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sikar (1.10\u00d7 LTR uplift):<\/b><span style=\"font-weight: 400;\"> Sikar delivered a stable uplift in listen-through rate, contributing incremental quality reach within smaller regional markets.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ajmer (1.15\u00d7 LTR uplift):<\/b><span style=\"font-weight: 400;\"> Ajmer matched Kota at the top end of performance, indicating high message retention and effective audience targeting.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Key Learnings and Takeaways<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The combination of digital audio and companion banners proved effective in improving both attention and action simultaneously.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Paytunes enabled Ksheer to achieve a 1.04\u00d7 uplift in LTR and a 4.73\u00d7 uplift in CTR, validating the role of optimised placements and audience targeting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Controlled frequency helped expand reach by 1.02\u00d7 while avoiding listener fatigue.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mid-age audiences (25\u201344) and regional hubs like Jaipur emerged as priority segments for future investment.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Challenges and How They Were Addressed<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managed data complexity arising from multiple platforms, markets, and audience segments through centralised reporting and clear KPI tagging.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Balanced the need for incremental reach with high-quality engagement by applying frequency caps and focused targeting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintained efficiency by closely monitoring LTR and reach together, ensuring improvements did not come at the expense of attention quality or cost control.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Recommendations for Future Campaigns<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase emphasis on high-performing 25\u201344 age groups while maintaining a lighter presence among younger audiences for long-term brand building.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Develop creative variations aligned with different life stages, such as young professionals, families, and health-conscious consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allocate a larger share of inventory to morning and early evening listening windows to better match category usage patterns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test slightly longer campaign durations with similar impression volumes to assess the impact of sustained presence on overall returns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Standardise reporting templates and naming conventions to improve cross-campaign analysis and learning.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experiment with multiple audio narratives highlighting Ksheer\u2019s core strengths, such as purity, taste, and health benefits, including regionally relevant messaging where appropriate.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Audio Attention in the Real Attention Economy<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds\u2014shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">The Problem: Fleeting Attention on Most Digital Platforms<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Banner and display ads on websites usually keep user focus for only 1.6\u20132.6 seconds before they are ignored or scrolled past.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short-form video ads and reels hold attention for about 7\u20139 seconds on average before users swipe away or skip.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">The Unique Edge of In-Stream Digital Audio<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the Ksheer campaign, only 30-second in-stream digital audio ads (accompanied by clickable companion banners) were deployed\u2014no other audio or video formats were part of the strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Here\u2019s why it matters:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The campaign achieved a Listen-Through Rate (LTR) of approximately 1.04x higher than industry norms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0This result means a substantial share of the audience listened all the way through\u2014far higher than what visual formats deliver in the same time frame.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Attention Economy Benchmarks (per 100 exposures):<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<th><b>Platform\/Format<\/b><\/th>\n<th><b>Avg. Attention (seconds)<\/b><\/th>\n<th><b>Completion Rate (per 100)<\/b><\/th>\n<th><b>Audio Attention Uplift<\/b><\/th>\n<\/tr>\n<tr>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/p>\n<\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">2\u20133<\/span><\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">12\u201318<\/span><\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5\u20139<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7\u201310<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audio (30s spot)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u226525<\/span><\/td>\n<td><span style=\"font-weight: 400;\">70\u201395<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.04x\u00a0 higher<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 70-95 more completion events per 100 impressions than most display or short video placements<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The May 2024 digital audio campaign showcased how a focused, four-day activation with Paytunes can deliver meaningful improvements across key performance metrics for a regional dairy brand. With a 1.04\u00d7 increase in listen-through rate, a 4.73\u00d7 surge in click-through rate, and a 1.02\u00d7 lift in reach, the campaign demonstrated that well-planned audio, supported by smart visuals and precise targeting, can strengthen both brand presence and measurable outcomes in a short time frame.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to turn attention into action through impactful digital audio, Paytunes can help you make your brand heard. Connect with Paytunes to plan your next high-performance audio campaign.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Also Read &#8211; <a href=\"https:\/\/www.paytunes.in\/blog\/bharatiya-mall-audio-campaign-case-study-driving-high-ltr-with-paytunes\/\">Bharatiya Mall Audio Campaign Case Study: Driving High LTR with Paytunes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Ksheer Achieved Higher Listen-Through Rates with a High-Impact Digital [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,343,404],"tags":[330,383,10],"ppma_author":[321,377],"class_list":["post-1619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-audio-case-studies","category-fmcg-digital-audio-case-studies","tag-fmcg","tag-ksheer-digital-audio-campaign","tag-paytunes","author-user","author-gaurav"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ksheer Audio Campaign Case Study: Driving Higher LTR &amp; 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Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","url":"https:\/\/paytunes.in\/blog\/author\/niikhil-admin\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Ksheer.jpg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"},{"term_id":377,"user_id":4,"is_guest":0,"slug":"gaurav","display_name":"Gaurav Tiwary","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/gaurav.png","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/12\/gaurav.png"},"author_category":"1","first_name":"Gaurav","last_name":"Tiwary","user_url":"https:\/\/paytunes.in\/","job_title":"","description":"<span style=\"font-weight: 400\">Gaurav Tiwari is the CEO and Co-Founder of <\/span><b>Paytunes<\/b><span style=\"font-weight: 400\">, a pioneer in India\u2019s digital audio advertising ecosystem. 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