{"id":162,"date":"2023-05-08T16:10:37","date_gmt":"2023-05-08T10:40:37","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=162"},"modified":"2023-05-08T16:10:49","modified_gmt":"2023-05-08T10:40:49","slug":"iheartmedia-pitches-the-audio-gap","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/iheartmedia-pitches-the-audio-gap\/","title":{"rendered":"iHeartMedia pitches the &#8220;audio gap&#8221;"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-163\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/05\/1682558107846.webp\" alt=\"iHeartMedia pitches the &quot;audio gap&quot;\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/05\/1682558107846.webp 1920w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/05\/1682558107846-300x169.webp 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/05\/1682558107846-1024x576.webp 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/05\/1682558107846-768x432.webp 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/05\/1682558107846-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Image Source:- Gayle Troberman, CMO of iHeartMedia, and Conal Byrne, CEO of the iHeartMedia Digital Audio Group. Photo: Kerry Flynn\/Axios<\/p>\n<p><span style=\"font-weight: 400;\">Audio huge iHeartMedia was in front of NewFronts week by holding an event on Wednesday in its office. It was an opportunity to pitch the media buyer (and Axios, the sole news outlet in the room) on the benefits of audio.<\/span><\/p>\n<p><b>What is it:<\/b><span style=\"font-weight: 400;\"> Digital audio platforms such as iHeartMedia&#8217;s Podcast network have been looking to increase their ad dollars since the competition between digital video and <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">digital audio<\/span><\/a><span style=\"font-weight: 400;\"> is growing.<\/span><\/p>\n<p><b>Information:<\/b><span style=\"font-weight: 400;\"> The basis of the pitch for 10 minutes at IHeartMedia&#8217;s AudioCon: Influencer Summit was CMO Gayle Troberman&#8217;s &#8220;favourite audio fact&#8221; that &#8220;31% of media time is spent listening &#8230; but 9% of media spend today is audio,&#8221; she claimed.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;If you do nothing else, begin to think about the gap. The gap is a chance. If you can be more proactive and discover consumers where they are engaged and paying attention, you can outmanoeuvre your rivals,&#8221; she said.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An audience of four creators followed the presentation. Then, two breakouts lasting 30 minutes. Axios attended one of them with Charlamagne the God along with Dollie S. Bishop, who is the president of creative and production for The Black Effect, and the other with Malcolm Gladwell.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buyers&#8217; concerns revolved around the best way to design successful campaigns, safety and understanding of the target audience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They&#8217;re telling us: &#8220;This event was really about establishing a dialogue between the creators of the podcast and the marketers directly in response to the creators&#8217; requests. I hope it leads to more effective advertisements,&#8221; Troberman told Axios as the evening&#8217;s cocktail hour started.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Marketers are way underinvested in audio,&#8221; she stated on forthcoming NewFronts and Upfronts. &#8220;It&#8217;s got more attention, engagement, lower ad-skipping, and better authenticity. &#8220;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Source:- https:\/\/www.axios.com\/pro\/media-deals\/2023\/04\/27\/iheartmedia-audio-gap-pitch<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image Source:- Gayle Troberman, CMO of iHeartMedia, and Conal Byrne, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[25,26],"ppma_author":[321],"class_list":["post-162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-digital-audio","tag-digital-audio-advertising","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iHeartMedia pitches the &quot;audio gap&quot;<\/title>\n<meta name=\"description\" content=\"Audio huge iHeartMedia was in front of NewFronts week by holding an event on Wednesday in its office.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/iheartmedia-pitches-the-audio-gap\/\" 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. 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Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/05\/1682558107846.webp","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. 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