{"id":1641,"date":"2026-01-12T20:32:14","date_gmt":"2026-01-12T15:02:14","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1641"},"modified":"2026-04-03T19:51:19","modified_gmt":"2026-04-03T14:21:19","slug":"sbi-mutual-fund-digital-audio-campaign-case-study-driving-auto-investment-awareness-with-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/sbi-mutual-fund-digital-audio-campaign-case-study-driving-auto-investment-awareness-with-paytunes\/","title":{"rendered":"SBI Mutual Fund Digital Audio Campaign Case Study: Driving Auto-Investment Awareness with Paytunes"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">How SBI Mutual Fund Built Auto-Investment Awareness Through a High-LTR Digital Audio Campaign<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1642 size-full\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-SBI.jpg\" alt=\"SBI Mutual Fund digital audio campaign case study showcasing auto-investment awareness driven by Paytunes\" width=\"1312\" height=\"736\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-SBI.jpg 1312w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-SBI-300x168.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-SBI-1024x574.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-SBI-768x431.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-SBI-150x84.jpg 150w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Introduction &amp; Campaign Overview<\/span><\/h2>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> SBI Mutual Fund is one of India\u2019s most trusted investment brands, offering a wide range of solutions designed to make long-term wealth creation simple and accessible. In May, SBI Mutual Fund partnered with Paytunes to run a 10-day digital audio campaign aimed at increasing awareness of its auto-investment solutions. The campaign leveraged high-impact, non-skippable audio formats across premium music and podcast platforms, delivered exclusively on mobile devices in India\u2019s top metro cities, using bilingual English and Hindi creatives to engage listeners during active audio consumption moments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Objectives<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase awareness of SBI Mutual Fund\u2019s auto-investment features among finance-interested listeners<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reach urban audiences already engaged with music and podcast content<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive strong Listen-Through Rate (LTR) and Click-Through Rate (CTR) uplifts using Paytunes\u2019 core performance metrics<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Achieve meaningful performance improvement over baseline benchmarks<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Strategy &amp; Execution<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Used a Run of Site (ROS) buying approach combined with finance affinity targeting such as investing, stocks, and equity<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Activated across leading audio platforms including JioSaavn, Wynk, YouTube Music, and Pocket FM<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivered non-skippable audio ads supported by companion display banners<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ran ads consistently throughout the campaign period to ensure steady impression delivery<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Directed traffic from companion banners to the SBI Mutual Fund auto-investment landing page<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prioritised high-reach music platforms while maintaining balanced exposure across all channels<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Key Results &amp; Outcomes<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1643\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-2-1024x576.png\" alt=\"SBI Mutual Fund digital audio campaign results showing LTR uplift, CTR uplift, and stable reach\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-2-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-2-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-2-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-2-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-2.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivered a strong 1.17\u00d7 uplift in Listen-Through Rate (LTR), indicating high message consumption<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recorded a 1.30\u00d7 uplift in Click-Through Rate (CTR), reflecting healthy audience interaction<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Achieved stable baseline reach performance at 1.00\u00d7<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintained consistent delivery aligned with planned impressions throughout the campaign<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demonstrated the effectiveness of digital audio for financial brand engagement<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Audience Targeting &amp; Segmentation<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focused on mobile-first users consuming music and podcasts in metro cities<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reached bilingual English and Hindi listeners<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Applied affinity-based targeting to ensure relevance among finance-aware audiences<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Naturally aligned with working professionals and investment-curious users in urban markets<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Daypart &amp; Timing Insights<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Listen-Through Rate remained consistently stable across the campaign duration<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click-Through Rate showed stronger performance on weekdays compared to weekends<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement was higher during peak daily listening periods, particularly during routine commute hours<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Insights suggest stronger financial content receptivity during workdays<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Device Type Breakdown &amp; Reach Strategy<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mobile Android<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dominated delivery with ~87.74% share of total impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Primary driver of LTR and CTR uplift across the campaign.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Mobile iOS<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Accounted for ~10.92% share, representing the second-largest contributor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Played a key role in complementing Android reach, especially among premium users.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Tablet (Android)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Very minimal share (~0.6%)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Likely contributed to incidental or passive listening sessions.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Desktop (Other)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Represented ~0.42% of impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Minimal engagement; not a core device for audio-based interaction.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Smart Home Devices \/ Smart Watches<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Tablet (iPad)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lowest delivery at ~0.14%, indicating limited usage among the campaign&#8217;s target demographic.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Insight: <\/b><span style=\"font-weight: 400;\">The campaign&#8217;s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Geographic Performance<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign focused on India\u2019s top 10 metro cities<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mumbai emerged as a leading contributor in both impressions and CTR<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Other metro cities delivered steady and reliable performance<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensured strong urban penetration without dilution from non-core geographies<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">City-wise LTR Uplift Performance<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1644\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-1-1024x576.png\" alt=\"City-wise listen-through rate uplift for SBI Mutual Fund digital audio campaign across metro cities\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-1-1024x576.png 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-1-300x169.png 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-1-768x432.png 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-1-150x84.png 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/SBI-1.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The campaign delivered strong Listen-Through Rate (LTR) performance across key metro markets, with consistent \u00d7-wise uplifts recorded in the top-performing cities, highlighting high audience attention and message retention in urban centres.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mumbai<\/b><span style=\"font-weight: 400;\"> recorded a <\/span><b>1.16\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, reflecting steady engagement from finance-aware urban listeners.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Hyderabad<\/b><span style=\"font-weight: 400;\"> achieved a <\/span><b>1.17\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, indicating strong resonance during premium audio consumption moments.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>New Delhi<\/b><span style=\"font-weight: 400;\"> led performance with a <\/span><b>1.18\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, showcasing the highest listener attentiveness among all cities.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Kolkata<\/b><span style=\"font-weight: 400;\"> delivered a <\/span><b>1.16\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, demonstrating consistent message consumption across audio platforms.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Pune<\/b><span style=\"font-weight: 400;\"> saw a <\/span><b>1.16\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, driven by high engagement from working professionals.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Bengaluru<\/b><span style=\"font-weight: 400;\"> achieved a <\/span><b>1.16\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, reinforcing the city\u2019s strong affinity for finance-focused content.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Chennai<\/b><span style=\"font-weight: 400;\"> posted a <\/span><b>1.15\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, maintaining stable performance throughout the campaign duration.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Ahmedabad<\/b><span style=\"font-weight: 400;\"> recorded a <\/span><b>1.16\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, signalling growing responsiveness to investment-led audio messaging.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Jaipur<\/b><span style=\"font-weight: 400;\"> achieved a <\/span><b>1.16\u00d7 LTR uplift<\/b><span style=\"font-weight: 400;\">, indicating effective reach and listener attention in emerging metro markets.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Key Learnings<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Programmatic audio is highly effective for driving consistent LTR in financial services campaigns<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bilingual messaging improves engagement in competitive urban environments<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Affinity-based targeting significantly enhances interaction quality<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Weekday-focused delivery drives stronger performance outcomes<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Challenges &amp; Optimisation<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Minor early delivery fluctuations were identified and corrected through real-time optimisation<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Weekend engagement softness was balanced through consistent impression pacing<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Campaign goals were achieved without budget overruns due to Paytunes\u2019 agile optimisation framework<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Recommendations for Future Campaigns<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase weekday emphasis to maximise interaction rates<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test extended listening windows to capture additional engagement opportunities<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Expand selectively into tier-2 cities while retaining metro priority<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Experiment with region-specific creatives and deeper audience layering<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scale investment on top-performing platforms like JioSaavn for higher efficiency<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Audio Attention in the Real Attention Economy<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds\u2014shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">The Problem: Fleeting Attention on Most Digital Platforms<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Banner and display ads on websites usually keep user focus for only 1.6\u20132.6 seconds before they are ignored or scrolled past.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short-form video ads and reels hold attention for about 7\u20139 seconds on average before users swipe away or skip.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">The Unique Edge of In-Stream Digital Audio<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the SBI Mutual Fund campaign, only 30-second in-stream digital audio ads (accompanied by clickable companion banners) were deployed\u2014no other audio or video formats were part of the strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Here\u2019s why it matters:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The campaign achieved a Listen-Through Rate (LTR) of approximately 1.17x higher than industry norms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0This result means a substantial share of the audience listened all the way through\u2014far higher than what visual formats deliver in the same time frame.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Attention Economy Benchmarks (per 100 exposures):<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<th><b>Platform\/Format<\/b><\/th>\n<th><b>Avg. Attention (seconds)<\/b><\/th>\n<th><b>Completion Rate (per 100)<\/b><\/th>\n<th><b>Audio Attention Uplift<\/b><\/th>\n<\/tr>\n<tr>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/p>\n<\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">2\u20133<\/span><\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">12\u201318<\/span><\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5\u20139<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7\u201310<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audio (30s spot)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u226525<\/span><\/td>\n<td><span style=\"font-weight: 400;\">70\u201395<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.17x\u00a0 higher<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 70-95 more completion events per 100 impressions than most display or short video placements<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This campaign highlights how Paytunes helps leading financial brands like SBI Mutual Fund connect meaningfully with urban audiences through premium digital audio experiences. By combining strong targeting, contextual relevance, and consistent delivery, the campaign achieved high-quality engagement and clear performance uplifts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking to drive measurable impact through audio for your brand? Connect with Paytunes and turn listener attention into action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Also Read &#8211; <a href=\"https:\/\/www.paytunes.in\/blog\/kerala-tourism-digital-audio-campaign-case-study-how-paytunes-drove-high-listen-through-rate\/\">Kerala Tourism Digital Audio Campaign Case Study: How Paytunes Drove High Listen-Through Rate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How SBI Mutual Fund Built Auto-Investment Awareness Through a High-LTR [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[408,204,343],"tags":[10,387],"ppma_author":[321],"class_list":["post-1641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bfsi","category-case-studies","category-digital-audio-case-studies","tag-paytunes","tag-sbi-mutual-fund-digital-audio-campaign","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SBI Mutual Fund Digital Audio Campaign Case Study: Driving Auto-Investment Awareness with Paytunes<\/title>\n<meta name=\"description\" content=\"Discover how SBI Mutual Fund used a high-impact digital audio campaign with Paytunes to drive 1.17\u00d7 LTR and 1.30\u00d7 CTR across India\u2019s top metro cities.\" \/>\n<meta name=\"robots\" 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