{"id":1646,"date":"2026-01-23T14:23:24","date_gmt":"2026-01-23T08:53:24","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1646"},"modified":"2026-04-03T20:19:39","modified_gmt":"2026-04-03T14:49:39","slug":"thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/","title":{"rendered":"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">How Thalapakkatti Biryani Drove Restaurant Buzz and Engagement in Bangalore Using Audio Advertising<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1647\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg\" alt=\"Thalapakkatti Biryani audio ads case study driving restaurant engagement in Bangalore with Paytunes\" width=\"1312\" height=\"736\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg 1312w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani-300x168.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani-1024x574.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani-768x431.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani-150x84.jpg 150w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Campaign Overview<\/span><\/h2>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Thalapakkatti Biryani is a well-known South Indian restaurant brand, celebrated for its authentic Dindigul-style biryani and rich culinary heritage. In May, the brand partnered with Paytunes to strengthen its presence in Bangalore\u2019s highly competitive food market. The digital audio campaign ran for 15 days and used premium music streaming platforms to connect with urban listeners during high-engagement moments, guiding them to the brand\u2019s Instagram page for instant interaction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Objectives<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strengthen brand visibility among urban food lovers.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve the Listen-Through Rate (LTR) and then the Click-Through Rate (CTR) using immersive audio storytelling.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage restaurant visits and social engagement.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Evaluate Paytunes\u2019 effectiveness for a regional food brand.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Strategy &amp; Execution<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audio ads were delivered consistently throughout the campaign to maintain steady listener exposure.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inventory was split evenly across Saavn and Wynk to ensure balanced reach.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creative messaging highlighted the aroma, authenticity, and Dindigul roots of the biryani.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ads were scheduled during high-listen urban commute and leisure hours.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Continuous coordination enabled timely optimisation during the campaign.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focused on premium music streaming platforms with strong urban audiences.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Maintained controlled pacing to avoid listener fatigue.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensured uninterrupted delivery across all campaign days.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Key Results &amp; Outcomes<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1648\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Thalapakkatti-Biryani-1024x576.jpg\" alt=\"This banner image showcases Thalapakkatti Biryani\u2019s digital audio advertising case study with Paytunes. Featuring authentic Dindigul-style biryani visuals, the image highlights how audio ads were used to build restaurant buzz and engagement in Bangalore\u2019s competitive food market.\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Thalapakkatti-Biryani-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Thalapakkatti-Biryani-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Thalapakkatti-Biryani-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Thalapakkatti-Biryani-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Key-Results-Thalapakkatti-Biryani.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Achieved a 1.20\u00d7 uplift in Listen-Through Rate (LTR) over benchmarks.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivered a 1.10\u00d7 uplift in Click-Through Rate (CTR).<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recorded a 1.02\u00d7 uplift in reach, ensuring strong audience exposure.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Generated noticeable spikes in Instagram traffic and engagement.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Audience Targeting<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reached Bangalore-based music streaming users within working-age groups.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Targeting aligned with food and dining interest signals.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Used contextual relevance through premium inventory without over-segmentation.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Device Type Breakdown &amp; Reach Strategy<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Mobile Android<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Dominated delivery with ~87.74% share of total impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Primary driver of LTR and CTR uplift across the campaign.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Mobile iOS<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Accounted for ~10.92% share, representing the second-largest contributor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Played a key role in complementing Android reach, especially among premium users.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Tablet (Android)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Very minimal share (~0.6%)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Likely contributed to incidental or passive listening sessions.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Desktop (Other)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Represented ~0.42% of impressions.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Minimal engagement; not a core device for audio-based interaction.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Smart Home Devices \/ Smart Watches<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><b>Tablet (iPad)<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Lowest delivery at ~0.14%, indicating limited usage among the campaign&#8217;s target demographic.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Insight: <\/b><span style=\"font-weight: 400;\">The campaign&#8217;s engagement metrics, like LTR and CTR were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Timing &amp; Performance Insights<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Higher engagement was observed during the early part of the campaign.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Performance remained stable toward the end of May.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">LTR stayed consistently strong, showing audio\u2019s role in daily listening habits.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Geographic Performance<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">City-focused delivery ensured efficient coverage across Bangalore.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dense urban audiences helped maximise impact for restaurant promotion.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bengaluru delivered an LTR x-wise uplift of 1.20\u00d7, indicating stronger listener attention compared to the benchmark.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Key Learnings<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Audio consistently drives higher LTR for food and restaurant brands.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Balanced platform distribution ensures dependable performance.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strong early momentum supports sustained results across the campaign period.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Challenges Managed<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Minor delivery fluctuations were resolved through quick platform optimisation.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data inconsistencies did not impact campaign execution or outcomes.<\/span>&nbsp;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Recommendations<\/span><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scale the strategy to multiple cities for higher reach impact.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apply time-based targeting to unlock additional CTR gains.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Test multiple creatives to optimise social engagement journeys.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Audio Attention in the Real Attention Economy<\/span><\/h4>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds\u2014shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">The Problem: Fleeting Attention on Most Digital Platforms<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Banner and display ads on websites usually keep user focus for only 1.6\u20132.6 seconds before they are ignored or scrolled past.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short-form video ads and reels hold attention for about 7\u20139 seconds on average before users swipe away or skip.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">The Unique Edge of In-Stream Digital Audio<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the Thalapakkatti Biryani campaign, only 30-second in-stream digital audio ads (accompanied by clickable companion banners) were deployed\u2014no other audio or video formats were part of the strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Here\u2019s why it matters:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The campaign achieved a Listen-Through Rate (LTR) of approximately 1.20x higher than industry norms.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00a0This result means a substantial share of the audience listened all the way through\u2014far higher than what visual formats deliver in the same time frame.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">Attention Economy Benchmarks (per 100 exposures):<\/span><\/h4>\n<table>\n<thead>\n<tr>\n<th><b>Platform\/Format<\/b><\/th>\n<th><b>Avg. Attention (seconds)<\/b><\/th>\n<th><b>Completion Rate (per 100)<\/b><\/th>\n<th><b>Audio Attention Uplift<\/b><\/th>\n<\/tr>\n<tr>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/p>\n<\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">2\u20133<\/span><\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">12\u201318<\/span><\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5\u20139<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7\u201310<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Audio (30s spot)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u226525<\/span><\/td>\n<td><span style=\"font-weight: 400;\">70\u201395<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.20x\u00a0 higher<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 70-95 more completion events per 100 impressions than most display or short video placements<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3>\n<p><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> This campaign highlights how Paytunes audio advertising can help restaurant brands cut through crowded markets and build strong listener attention. With high Listen-Through Rates leading to meaningful clicks and engagement, Thalapakkatti Biryani successfully strengthened its presence in Bangalore. If you want your brand to be heard at the right moments, connect with Paytunes today and turn attention into action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Also Read &#8211; <a href=\"https:\/\/www.paytunes.in\/blog\/bharatiya-mall-audio-campaign-case-study-driving-high-ltr-with-paytunes\/\">Bharatiya Mall Audio Campaign Case Study: Driving High LTR with Paytunes<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Thalapakkatti Biryani Drove Restaurant Buzz and Engagement in Bangalore [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,343,409],"tags":[10,388],"ppma_author":[321],"class_list":["post-1646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-audio-case-studies","category-qsr","tag-paytunes","tag-thalapakkatti-biryani-audio-advertising","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes<\/title>\n<meta name=\"description\" content=\"Discover how Thalapakkatti Biryani used Paytunes audio advertising in Bangalore to boost restaurant buzz, engagement, and social traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes\" \/>\n<meta property=\"og:description\" content=\"Discover how Thalapakkatti Biryani used Paytunes audio advertising in Bangalore to boost restaurant buzz, engagement, and social traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-23T08:53:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T14:49:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1312\" \/>\n\t<meta property=\"og:image:height\" content=\"736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil S\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/\"},\"author\":{\"name\":\"Nikhil S\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/cb73fa212da4b2501b3e3c1660c825bc\"},\"headline\":\"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes\",\"datePublished\":\"2026-01-23T08:53:24+00:00\",\"dateModified\":\"2026-04-03T14:49:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/\"},\"wordCount\":979,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Banner-Image-Thalapakkatti-Biryani.jpg\",\"keywords\":[\"paytunes\",\"Thalapakkatti Biryani audio advertising\"],\"articleSection\":[\"Case Studies\",\"Digital Audio\",\"QSR\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/\",\"name\":\"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Banner-Image-Thalapakkatti-Biryani.jpg\",\"datePublished\":\"2026-01-23T08:53:24+00:00\",\"dateModified\":\"2026-04-03T14:49:39+00:00\",\"description\":\"Discover how Thalapakkatti Biryani used Paytunes audio advertising in Bangalore to boost restaurant buzz, engagement, and social traffic.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Banner-Image-Thalapakkatti-Biryani.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Banner-Image-Thalapakkatti-Biryani.jpg\",\"width\":1312,\"height\":736,\"caption\":\"Thalapakkatti Biryani audio ads case study driving restaurant engagement in Bangalore with Paytunes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"name\":\"Blog - Paytunes\",\"description\":\"Blog - Paytunes\",\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\",\"name\":\"Blog - Paytunes\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"width\":1055,\"height\":307,\"caption\":\"Blog - Paytunes\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/cb73fa212da4b2501b3e3c1660c825bc\",\"name\":\"Nikhil S\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"caption\":\"Nikhil S\"},\"description\":\"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/author\\\/niikhil-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes","description":"Discover how Thalapakkatti Biryani used Paytunes audio advertising in Bangalore to boost restaurant buzz, engagement, and social traffic.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/","og_locale":"en_US","og_type":"article","og_title":"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes","og_description":"Discover how Thalapakkatti Biryani used Paytunes audio advertising in Bangalore to boost restaurant buzz, engagement, and social traffic.","og_url":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/","og_site_name":"Blog - Paytunes","article_published_time":"2026-01-23T08:53:24+00:00","article_modified_time":"2026-04-03T14:49:39+00:00","og_image":[{"width":1312,"height":736,"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg","type":"image\/jpeg"}],"author":"Nikhil S","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nikhil S","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/#article","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/"},"author":{"name":"Nikhil S","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/cb73fa212da4b2501b3e3c1660c825bc"},"headline":"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes","datePublished":"2026-01-23T08:53:24+00:00","dateModified":"2026-04-03T14:49:39+00:00","mainEntityOfPage":{"@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/"},"wordCount":979,"commentCount":0,"publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"image":{"@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg","keywords":["paytunes","Thalapakkatti Biryani audio advertising"],"articleSection":["Case Studies","Digital Audio","QSR"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/","url":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/","name":"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/#primaryimage"},"image":{"@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg","datePublished":"2026-01-23T08:53:24+00:00","dateModified":"2026-04-03T14:49:39+00:00","description":"Discover how Thalapakkatti Biryani used Paytunes audio advertising in Bangalore to boost restaurant buzz, engagement, and social traffic.","breadcrumb":{"@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/#primaryimage","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg","width":1312,"height":736,"caption":"Thalapakkatti Biryani audio ads case study driving restaurant engagement in Bangalore with Paytunes"},{"@type":"BreadcrumbList","@id":"https:\/\/paytunes.in\/blog\/thalapakkatti-biryani-audio-ads-case-study-driving-restaurant-buzz-in-bangalore-with-paytunes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paytunes.in\/blog\/"},{"@type":"ListItem","position":2,"name":"Thalapakkatti Biryani Audio Ads Case Study: Driving Restaurant Buzz in Bangalore with Paytunes"}]},{"@type":"WebSite","@id":"https:\/\/paytunes.in\/blog\/#website","url":"https:\/\/paytunes.in\/blog\/","name":"Blog - Paytunes","description":"Blog - Paytunes","publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paytunes.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/paytunes.in\/blog\/#organization","name":"Blog - Paytunes","url":"https:\/\/paytunes.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","width":1055,"height":307,"caption":"Blog - Paytunes"},"image":{"@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/cb73fa212da4b2501b3e3c1660c825bc","name":"Nikhil S","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","caption":"Nikhil S"},"description":"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","url":"https:\/\/paytunes.in\/blog\/author\/niikhil-admin\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/01\/Banner-Image-Thalapakkatti-Biryani.jpg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=1646"}],"version-history":[{"count":2,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1646\/revisions"}],"predecessor-version":[{"id":1773,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/1646\/revisions\/1773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/1647"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=1646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=1646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=1646"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=1646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}