{"id":1730,"date":"2026-03-13T12:02:03","date_gmt":"2026-03-13T06:32:03","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1730"},"modified":"2026-04-06T03:43:10","modified_gmt":"2026-04-05T22:13:10","slug":"honda-elevate-digital-audio-campaign-case-study-pan-india-reach-strong-ltr-performance","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/honda-elevate-digital-audio-campaign-case-study-pan-india-reach-strong-ltr-performance\/","title":{"rendered":"Honda Elevate Digital Audio Campaign Case Study | PAN India Reach & Strong LTR Performance"},"content":{"rendered":"

Driving Urban Engagement for Honda Elevate Through Mid-Roll Audio Advertising<\/span><\/h1>\n

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\"Honda<\/p>\n

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Introduction & Campaign Overview<\/span><\/h2>\n

In India\u2019s highly competitive automobile market, standing out requires more than visibility. It demands sustained attention and memorable brand storytelling. Honda Cars India is known for combining performance, reliability, and premium design. In December 2025, the brand partnered with Paytunes to amplify awareness for the Honda Elevate through a 31-day digital audio campaign. The campaign featured up to 30-second mid-roll audio ads supported by companion banners across JioSaavn, Pocket FM, and YouTube Music. The objective was to build strong urban reach and drive high-quality engagement within the music streaming ecosystem.<\/span><\/p>\n

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Objectives<\/span><\/h2>\n
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  • Amplify unique reach within the highly competitive automotive category.<\/span><\/li>\n
  • Optimize Paytunes performance metrics with priority on Listen-Through Rate (LTR), followed by reach and Click-Through Rate (CTR).<\/span><\/li>\n
  • Strengthen brand recall through high-attention audio exposure.<\/span><\/li>\n<\/ul>\n

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    Strategy & Execution<\/span><\/h2>\n
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    • Rotated four creatives evenly to sustain freshness and reduce fatigue.<\/span><\/li>\n
    • Weighted publisher allocation toward JioSaavn, which delivered the majority share of impressions.<\/span><\/li>\n
    • Targeted mid-tier urban professionals and music-first audiences aged 16+ within potential driving segments.<\/span><\/li>\n
    • Enabled real-time performance tracking to resolve dashboard and platform-level reporting gaps efficiently.<\/span><\/li>\n<\/ul>\n

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      Key Results & Outcomes<\/span><\/h2>\n

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      \"Honda<\/p>\n

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      • Achieved a <\/span>1.12\u00d7 uplift in LTR<\/b>, demonstrating strong creative resonance and message retention.<\/span><\/li>\n
      • Delivered a <\/span>0.23\u00d7 uplift in CTR<\/b>, indicating active engagement despite audio\u2019s inherently passive format.<\/span><\/li>\n
      • Generated a <\/span>1.03x uplift in reach<\/b>, aligning closely with campaign projections.<\/span><\/li>\n
      • Impressions neared targets, with consistently robust listen-through performance validating audio\u2019s retention advantage over click-heavy formats.<\/span><\/li>\n<\/ul>\n

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        Audience Demographics & Segmentation<\/span><\/h2>\n
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        • Mid-roll placements effectively engaged music listeners aged 16 and above, with a strong skew toward urban millennials and working professionals.<\/span><\/li>\n
        • JioSaavn contributed approximately 77% of delivery, indicating strong traction among Hindi and regional music audiences.<\/span><\/li>\n
        • Pocket FM accounted for approximately 23% of impressions and delivered a meaningful CTR contribution.<\/span><\/li>\n
        • YouTube Music held a smaller share but recorded strong platform-specific listens.<\/span><\/li>\n
        • Balanced creative exposure across publishers ensured broad and consistent resonance.<\/span><\/li>\n<\/ul>\n

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          Publisher Insights<\/span><\/h3>\n
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          • JioSaavn:<\/b> Highest impression volume and strongest LTR performance.<\/span><\/li>\n
          • Pocket FM:<\/b> Delivered solid CTR contribution.<\/span><\/li>\n
          • YouTube Music:<\/b> Generated strong completion rates within its ecosystem.<\/span><\/li>\n<\/ul>\n

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            Daypart & Timing Insights<\/span><\/h3>\n
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            • Early December saw LTR rise sharply from an initial base to peaks above 94%.<\/span><\/li>\n
            • LTR stabilised between 86% and 90% toward the latter part of the month.<\/span><\/li>\n
            • Delivery volumes increased significantly after December 19, suggesting a seasonal listening surge.<\/span><\/li>\n
            • The highest clicks and impressions were recorded between December 26 and 31, indicating strong year-end engagement momentum.<\/span><\/li>\n<\/ul>\n

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              Device Type Breakdown & Reach Strategy<\/span><\/h3>\n
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              • Mobile Android<\/b>
                \n<\/span>Dominated delivery with ~87.74% share of total impressions.<\/span>
                \n<\/span>Primary driver of LTR and CTR uplift across the campaign.<\/span> <\/li>\n
              • Mobile iOS<\/b>
                \n<\/span>Accounted for ~10.92% share, representing the second-largest contributor.<\/span>
                \n<\/span>Played a key role in complementing Android reach, especially among premium users.<\/span> <\/li>\n
              • Tablet (Android)<\/b>
                \n<\/span>Very minimal share (~0.6%)<\/span>
                \n<\/span>Likely contributed to incidental or passive listening sessions.<\/span> <\/li>\n
              • Desktop (Other)<\/b>
                \n<\/span>Represented ~0.42% of impressions.<\/span>
                \n<\/span>Minimal engagement; not a core device for audio-based interaction.<\/span> <\/li>\n
              • Smart Home Devices \/ Smart Watches<\/b>
                \n<\/span>Combined share 0.17%, highlighting negligible interaction on wearables or IoT devices.<\/span> <\/li>\n
              • Tablet (iPad)<\/b>
                \n<\/span>Lowest delivery at ~0.14%, indicating limited usage among the campaign’s target demographic.<\/span> <\/li>\n<\/ul>\n

                Insight: <\/b>The campaign’s engagement metrics, like LTR and CTR, were primarily driven by mobile-first consumption, validating Paytunes\u2019 strategy of focusing on audio delivery across smartphones, where user attention and interaction were most consistent.<\/span><\/p>\n

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                Honda Elevate Ad Execution –<\/h3>\n

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