{"id":1792,"date":"2026-04-02T11:24:36","date_gmt":"2026-04-02T05:54:36","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=1792"},"modified":"2026-04-06T11:26:04","modified_gmt":"2026-04-06T05:56:04","slug":"dr-reddys-connected-audio-campaign-case-study-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/dr-reddys-connected-audio-campaign-case-study-paytunes\/","title":{"rendered":"Dr. Reddy&#8217;s Connected Audio Campaign Case Study \u2013 Paytunes"},"content":{"rendered":"<h1><b>Dr. Reddy&#8217;s \u00d7 Paytunes: Driving Healthcare Engagement Through Connected Audio<\/b><\/h1>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1796\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Banner-Image-Dr-reedy.jpg\" alt=\"Dr. Reddy\u2019s connected audio campaign case study banner featuring a healthcare professional and Paytunes branding.\" width=\"1312\" height=\"736\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Banner-Image-Dr-reedy.jpg 1312w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Banner-Image-Dr-reedy-300x168.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Banner-Image-Dr-reedy-1024x574.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Banner-Image-Dr-reedy-768x431.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Banner-Image-Dr-reedy-150x84.jpg 150w\" sizes=\"(max-width: 1312px) 100vw, 1312px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">India\u2019s healthcare landscape is rapidly evolving, with consumers increasingly turning to digital platforms for trusted health information and support in decision-making. Dr. Reddy&#8217;s Laboratories, one of India\u2019s most respected pharmaceutical brands, partnered with Paytunes to leverage this shift through a connected audio campaign. Executed over <\/span><b>45 days in January 2026<\/b><span style=\"font-weight: 400;\">, the campaign focused on reaching health-conscious, digitally active audiences via <\/span><b>Alexa, Google Nest, <\/b><span style=\"font-weight: 400;\">and Top Podcast Players like Amazon Music<\/span><span style=\"font-weight: 400;\">, creating meaningful engagement in moments that matter most.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Campaign Objectives<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive meaningful reach among digitally engaged, health-aware audiences, especially young parents and affluent households.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Achieve high ACR to ensure complete message consumption and strong recall.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Strategy &amp; Execution<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platform Selection:<\/b><span style=\"font-weight: 400;\"> Leveraged Alexa-enabled smart speakers and the Amazon Music ecosystem for a high-attention, low-clutter listening environment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contextual Targeting:<\/b><span style=\"font-weight: 400;\"> Ads were placed alongside health and parenting-related content such as maternity care, pediatric health, and vaccination platforms to ensure relevance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative Approach:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Short, impactful audio ads (up to 20 seconds).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Strong branding cues introduced early in the message.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frequency &amp; Delivery:<\/b><span style=\"font-weight: 400;\"> Maintained consistent delivery across the full 45-day duration to avoid spikes and ensure steady audience exposure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Language Strategy:<\/b><span style=\"font-weight: 400;\"> Bilingual creatives (Hindi and English) enabled broader audience resonance across cities.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Key Results &amp; Outcomes<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1797\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Key-Results-1024x576.jpg\" alt=\"Connected audio campaign results showing 1.02x ACR uplift and 1.01x reach for Dr. Reddy\u2019s campaign.\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Key-Results-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Key-Results-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Key-Results-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Key-Results-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/Key-Results.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ACR:<\/b><span style=\"font-weight: 400;\"> Achieved an uplift of <\/span><b>1.02x<\/b><span style=\"font-weight: 400;\">, consistently staying above benchmark levels and improving over time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach:<\/b><span style=\"font-weight: 400;\"> Delivered a stable reach performance of <\/span><b>1.01x<\/b><span style=\"font-weight: 400;\">, meeting planned audience scale effectively<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement Quality:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">ACR improved progressively throughout the campaign duration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">The final phase recorded the highest engagement levels, indicating sustained relevance.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Fatigue:<\/b><span style=\"font-weight: 400;\"> No signs of fatigue; instead, listener engagement strengthened over time.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Audience Insights<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Targeted audience: 18\u201340 age group with a strong presence of young parents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Socioeconomic focus: Premium households (NCCS A).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gender split: Balanced, with slightly higher male skew.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart speaker usage enabled <\/span><b>household-level reach<\/b><span style=\"font-weight: 400;\">, amplifying actual exposure beyond individual listeners.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Daypart &amp; Timing Insights<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic launch right after Republic Day helped capture peak at-home listening behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong initial momentum translated into consistent delivery across the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement steadily improved week-on-week, highlighting effective targeting and creative alignment.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Geographic Performance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The campaign ran across 12 cities, structured across three market tiers. All geographic metrics below are expressed as relative performance multipliers to protect campaign confidentiality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Tier-1 Metropolitan Cities (~60% of Delivery)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1793\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/1-1024x576.jpg\" alt=\"Tier-1 metro performance for Dr. Reddy\u2019s audio campaign showing relative impressions across Bengaluru, New Delhi, Mumbai, and Hyderabad.\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/1-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/1-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/1-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/1-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/1.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The four major metro markets, Bengaluru, New Delhi, Mumbai, and Hyderabad, collectively accounted for the majority of campaign delivery.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bengaluru: Relative Impressions ~1.0x\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New Delhi: Relative Impressions ~0.98x\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mumbai: Relative Impressions ~0.82x\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hyderabad: Relative Impressions ~0.77x<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><b>Tier-2 Growth Markets (~31% of Delivery)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1794\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/2-1024x576.jpg\" alt=\"Tier-2 city performance for connected audio campaign showing impressions across Pune, Kolkata, Lucknow, and Jaipur.\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/2-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/2-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/2-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/2-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/2.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The Tier-2 cities, Pune, Kolkata, Lucknow, and Jaipur, delivered a standout finding: their collective ACR average marginally exceeded the Tier-1 average, despite receiving approximately 1.9x fewer impressions than the metro tier.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pune: Relative Impressions ~0.51x\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kolkata: Relative Impressions ~0.47x\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lucknow: Relative Impressions ~0.45x\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Jaipur: Relative Impressions ~0.44x\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lower impression volumes reflect the smaller Alexa device footprint in these cities compared to metros, not a targeting limitation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Emerging Markets (~9% of Delivery)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1795\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/3-1024x576.jpg\" alt=\"Emerging market audio campaign performance showing impressions in Chennai, Indore, and Ahmedabad.\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/3-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/3-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/3-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/3-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/04\/3.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Chennai, Indore, and Ahmedabad formed the emerging market cohort, with Patna receiving minimal impressions. Despite the lower volume, these markets produced the campaign\u2019s most notable geographic finding\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chennai: Relative Impressions ~0.26x\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Indore: Relative Impressions ~0.15x\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ahmedabad: Relative Impressions ~0.14x\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Impression delivery in these cities was intentionally limited, as smart speaker penetration and available inventory remain nascent in these developing markets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Key Learnings &amp; Takeaways<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connected audio environments drive strong listener attention and completion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contextual targeting significantly improves engagement quality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tier-2 and emerging markets offer high engagement potential at efficient scale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic timing (like national holidays) can amplify early campaign momentum.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustained campaigns can maintain or even improve engagement without fatigue.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Challenges &amp; Solutions<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistent Delivery Over 45 Days:<\/b><span style=\"font-weight: 400;\"> Managed through controlled pacing and impression caps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Precise Audience Targeting:<\/b><span style=\"font-weight: 400;\"> Solved using contextual placements instead of broad demographic filters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintaining Engagement:<\/b><span style=\"font-weight: 400;\"> Achieved through optimized creative format and frequency control.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Recommendations for Future Campaigns<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase focus on Tier-2 and emerging markets for better efficiency.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand contextual targeting to broader healthcare and wellness categories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduce brand recall studies for deeper impact measurement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore sequential storytelling to enhance engagement across multiple exposures.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/spotify-ads\">Are you Looking to Advertise in Spotify?<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Audio Attention in the Real Attention Economy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In today\u2019s digital landscape, the battle for user attention is fiercer than ever. The average human attention span has fallen to about 8 seconds, shorter than ever before. Brands must not only grab attention but also sustain it long enough for their message to drive real impact.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The Problem: Fleeting Attention on Most Digital Platforms<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner and display ads on websites usually keep user focus for only 1.6\u20132.6 seconds before they are ignored or scrolled past.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video ads and reels hold attention for about 7\u20139 seconds on average before users swipe away or skip.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This fleeting engagement translates to lower brand recall and minimal action.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>The Unique Edge of In-Stream Digital Audio<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the Dr. Reddy\u2019s campaign, only up to 20-second digital audio ads were deployed, no other audio or video formats were part of the strategy.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Here\u2019s why it matters:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The campaign achieved a ACR that was approximately 1.02x higher than industry benchmarks, reflecting a modest uplift over standard performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This result means a substantial share of the audience listened all the way through, far higher than what visual formats deliver in the same time frame.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Attention Economy Benchmarks (per 100 exposures):<\/b><\/p>\n<table>\n<thead>\n<tr>\n<th>\n<p style=\"text-align: left;\"><b>Platform\/Format<\/b><\/p>\n<\/th>\n<th style=\"text-align: left;\"><b>Avg. Attention (seconds)<\/b><\/th>\n<th style=\"text-align: left;\"><b>Completion Rate (per 100)<\/b><\/th>\n<th style=\"text-align: left;\"><b>Audio Attention Uplift<\/b><\/th>\n<\/tr>\n<tr>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">2\u20133<\/span><\/th>\n<th style=\"text-align: left;\"><span style=\"font-weight: 400;\">12\u201318<\/span><\/th>\n<th>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5\u20139<\/span><\/td>\n<td><span style=\"font-weight: 400;\">18\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7\u201310<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15\u201325<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Connected Audio (30s spot)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u226525<\/span><\/td>\n<td><span style=\"font-weight: 400;\">85-95<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.02x\u00a0 higher<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connected Audio command undistracted, multitasking-friendly attention, leading to 85-95 more completion events per 100 impressions than most display or short video placements.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Dr. Reddy\u2019s campaign demonstrates how precision targeting, contextual relevance, and the immersive nature of connected audio can drive exceptional engagement in healthcare marketing. Over a 45-day period, the campaign not only delivered stable reach but also achieved strong and improving listen-through performance, proving that when the message meets the right moment, audiences stay engaged till the very end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to build meaningful connections with your audience through high-attention audio environments, <\/span><b>Paytunes can help you make it happen.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Also Read our Latest Case Study &#8211; <a href=\"https:\/\/blog.paytunes.in\/blog\/bikaji-audio-ad-campaign-case-study-paytunes\/\">Bikaji Audio Ad Campaign Case Study | Paytunes<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Reddy&#8217;s \u00d7 Paytunes: Driving Healthcare Engagement Through Connected Audio [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,423,418],"tags":[424,10],"ppma_author":[394],"class_list":["post-1792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-connected-audio","category-healthcare","tag-dr-reddys-connected-audio-campaign-case-study","tag-paytunes","author-niikhil-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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