{"id":1899,"date":"2026-07-27T10:21:00","date_gmt":"2026-07-27T04:51:00","guid":{"rendered":"https:\/\/paytunes.in\/blog\/?p=1899"},"modified":"2026-07-27T10:21:00","modified_gmt":"2026-07-27T04:51:00","slug":"manappuram-riti-jewellery-audio-campaign","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/manappuram-riti-jewellery-audio-campaign\/","title":{"rendered":"Manappuram Riti Jewellery Audio Campaign: 1.14x LTR for Bengaluru Launch | Paytunes"},"content":{"rendered":"<h1><b>Manappuram Riti Jewellery Audio Campaign: How a Bengaluru Grand Opening Was Heard, Not Just Seen<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1900\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Banner-Image.jpg\" alt=\"Manappuram Riti Jewellery audio campaign banner with Paytunes, showing a gold ring and 1.14x LTR for the Bengaluru launch\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Banner-Image.jpg 2048w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Banner-Image-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Banner-Image-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Banner-Image-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Banner-Image-1536x864.jpg 1536w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Banner-Image-150x84.jpg 150w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><\/b><\/h1>\n<h3><b>A Trusted Name Arrives in Bengaluru: How Manappuram Riti Jewellery Announced Its Grand Opening Through Sound<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Manappuram Riti Jewellery, a premium jewellery destination backed by one of India\u2019s most trusted names in gold, marked the grand opening of its new Bengaluru showroom with a focused digital audio campaign built and delivered by Paytunes. Running across a single week in May, the campaign set out to do two things at once: announce the store\u2019s arrival to the city\u2019s discerning jewellery buyers and carry a set of launch offers into the ears of an affluent, high-intent audience. Rather than compete for fleeting glances in a crowded visual feed, the brand chose sound as its medium, reaching women aged eighteen to fifty-five who own premium devices and already show affinity for the country\u2019s leading jewellery houses. Pure audio and companion banner placements were distributed across trusted streaming, podcast, and online radio environments, including Spotify, JioSaavn, YouTube Music, and Pocket FM, layering a city-wide Bengaluru presence with a tightly drawn catchment around the new store in Yelahanka New Town so the message reached listeners at the very moments they were most attentive.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Reaching Bengaluru\u2019s Discerning Jewellery Buyers Before They Walk Into the New Showroom<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Announce the grand opening of the new Bengaluru showroom to a high-intent, affluent audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carry launch offers to listeners already considering premium jewellery purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustain strong audio completion so the brand message is heard in full.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deliver the full planned audience within a focused single-market catchment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain a healthy exposure frequency that supports recall without listener fatigue.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Pure Audio and Companion Banners Across Spotify, JioSaavn, YouTube Music, and Pocket FM: Reaching Affluent Bengaluru Women at Their Most Attentive Moments<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Format: <\/b><span style=\"font-weight: 400;\">Deployed pure audio spots of up to thirty seconds paired with clickable companion banners for a combined audio and visual presence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platform mix: <\/b><span style=\"font-weight: 400;\">Distributed across Spotify, JioSaavn, YouTube Music, and Pocket FM, extended by trusted podcast networks and online and international radio for wider, brand-safe coverage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audience precision: <\/b><span style=\"font-weight: 400;\">Targeted women aged eighteen to fifty-five on premium devices, layered with affinity signals toward leading jewellery brands to prioritise affluent, ready-to-buy listeners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Two-part narrative: <\/b><span style=\"font-weight: 400;\">Ran a grand opening message alongside a launch offers message so the campaign both announced the store and prompted a visit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geographic layering: <\/b><span style=\"font-weight: 400;\">Combined a city-wide Bengaluru presence with a concentrated pincode catchment around the new store in Yelahanka New Town.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frequency control: <\/b><span style=\"font-weight: 400;\">Managed delivery to around three exposures per listener to reinforce recall while protecting the listening experience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>1.14x LTR Uplift and Full Reach Delivery: How Manappuram Riti Jewellery Measured Audio Success<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-1901\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Key-results-1024x576.jpg\" alt=\"Manappuram Riti Jewellery audio campaign results: 1.14x LTR uplift, 0.90x CTR, 1.01x reach on Paytunes\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Key-results-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Key-results-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Key-results-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Key-results-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Manappuram-Key-results.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L<\/b><b>isten-Through Rate (LTR): <\/b><span style=\"font-weight: 400;\">Delivered a strong 1.14x uplift against benchmark, confirming that listeners heard the brand message through to completion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-Through Rate (CTR): <\/b><span style=\"font-weight: 400;\">Recorded a 0.90x result against benchmark, a notably strong click response for awareness-led launch audio, where listeners typically complete the spot but click less often.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach: <\/b><span style=\"font-weight: 400;\">Achieved a 1.01x uplift, meeting and marginally exceeding the full planned audience within a tightly targeted single market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Format synergy: <\/b><span style=\"font-weight: 400;\">The pairing of pure audio with companion banners sustained retention while giving interested listeners a direct path to the store.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Audience Demographics &amp; Segmentation<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gender &amp; age: <\/b><span style=\"font-weight: 400;\">Women aged eighteen to fifty-five, the core decision makers for premium jewellery purchases.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affluence signal: <\/b><span style=\"font-weight: 400;\">Prioritised listeners on premium devices to concentrate delivery on a high-value, ready-to-buy audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affinity targeting: <\/b><span style=\"font-weight: 400;\">Reached listeners already showing interest in leading jewellery houses, aligning the message with proven purchase intent.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Launch-Day Momentum and a Late-Week Offers Push: How Timing Shaped the Bengaluru Campaign<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery built steadily across the launch week, with the grand opening message front-loaded to establish awareness early.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The launch offers message sustained presence through the week and drove the campaign\u2019s strongest click response in its closing days.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listener retention held consistently strong across every day of delivery, showing durable attention rather than a single-day spike.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily pacing was monitored throughout to manage frequency and keep delivery even across the catchment.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Smart Streaming and Trusted Podcast Platforms: How Manappuram Riti\u2019s Audio Reached Every Bengaluru Listener<\/b><\/h3>\n<p><b><i>Spotify and JioSaavn<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">As the campaign\u2019s primary music environments, Spotify and JioSaavn carried the largest share of delivery and suited an affluent, mobile-first audience that listens in focused, low-distraction sessions.<\/span><\/i><\/p>\n<p><b><i>YouTube Music<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Complemented the core music platforms with additional premium reach, helping extend the message to listeners who move between audio and video streaming.<\/span><\/i><\/p>\n<p><b><i>Pocket FM and Podcasts<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Trusted long-form audio and podcast environments added brand-safe context and attentive listening moments, reinforcing the message among a considered audience.<\/span><\/i><\/p>\n<p><b><i>Insight: <\/i><\/b><i><span style=\"font-weight: 400;\">Combined platform performance shows that concentrating delivery across premium, low-distraction audio environments let an affluent Bengaluru audience hear the brand message in full, validating Paytunes\u2019 focus on quality listening moments over scattered reach.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Bengaluru Leads: Where Manappuram Riti\u2019s Grand Opening Audio Resonated Deepest<\/b><\/h3>\n<p><b>Bengaluru (city-wide)<\/b><b> \u2013 1.14x<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The campaign\u2019s single focus market delivered a strong listener retention uplift across the city, reflecting close alignment between an affluent, jewellery-affine audience and premium audio platforms.<\/span><\/p>\n<p><b>Yelahanka New Town Catchment (approx. 20 km radius)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A tightly drawn pincode layer around the new showroom concentrated delivery on the store\u2019s natural catchment, driving the campaign\u2019s efficient full-reach delivery and steady exposure frequency close to the point of purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why Audio Wins for a Jewellery Launch: Manappuram Riti\u2019s Listener Retention Insight<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention over interruption: <\/b><span style=\"font-weight: 400;\">A 1.14x LTR uplift shows a considered category like jewellery benefits from formats that hold attention long enough to land a full message.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Companion banners complete the journey: <\/b><span style=\"font-weight: 400;\">Pairing audio with clickable banners gave interested listeners a direct route to the store without breaking the listening moment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affinity plus affluence sharpens delivery: <\/b><span style=\"font-weight: 400;\">Layering premium-device and jewellery-affinity signals concentrated spend on the audience most likely to buy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tight geography, full delivery: <\/b><span style=\"font-weight: 400;\">A single-market catchment still delivered the full planned audience, proving focus does not mean compromise on scale.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Building Awareness for a Brand-New Showroom in a Focused Seven-Day Launch Window<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenge: <\/b><span style=\"font-weight: 400;\">Establishing awareness for a new showroom within a compact single-week window and a tightly bounded catchment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Response: <\/b><span style=\"font-weight: 400;\">Front-loaded the grand opening message to build early awareness, then sustained the offers message across the week to carry momentum toward a store visit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Challenge: <\/b><span style=\"font-weight: 400;\">Concentrated pincode targeting limits available audience volume compared with a broad market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Response: <\/b><span style=\"font-weight: 400;\">Managed frequency to around three exposures per listener and prioritised premium, affine listeners, delivering the full planned reach without over-saturating the catchment.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Festive Sequencing, Retargeting, and Deeper Pincode Layering: Manappuram Riti\u2019s Next Audio Chapter<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sequence around festive and wedding moments: <\/b><span style=\"font-weight: 400;\">Time future bursts to Akshaya Tritiya, Dhanteras, and the wedding calendar when jewellery intent peaks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add retargeting: <\/b><span style=\"font-weight: 400;\">Re-reach listeners who completed the spot or tapped the banner to move them from awareness to a confirmed store visit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deepen pincode layering: <\/b><span style=\"font-weight: 400;\">Extend the catchment approach to additional high-value neighbourhoods as the store footprint grows.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Refresh creative through the run: <\/b><span style=\"font-weight: 400;\">Rotate audio creative every few days to sustain attention and lift click response.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test vernacular voices: <\/b><span style=\"font-weight: 400;\">Offer the message in local languages to deepen resonance with Bengaluru\u2019s multilingual audience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Why Jewellery Brands Cannot Afford to Be Ignored in Eight Seconds: A Paytunes Perspective<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Human attention has never been scarcer. The average attention span has fallen to around eight seconds, and every brand now competes not just with rivals but with an endless scroll of content. For a jewellery brand, where trust and desire are built over time, simply being seen is not enough. The message has to be held long enough to mean something.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Your Jewellery Ad Has Barely Seconds to Speak: Why That Is Not Enough<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">On most visual platforms, a jewellery ad is fortunate to hold a viewer for two to three seconds before a banner is scrolled past. That is rarely enough to communicate craftsmanship, trust, or a launch offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Short-form video and reels buy a little more time, but attention is fragile and a swipe ends the moment almost as soon as it begins. The result is weak recall and little action, precisely the opposite of what a high-consideration purchase like jewellery needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a brand announcing a new showroom, this fleeting attention is a real problem. Awareness has to be built and held in the same breath.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why Manappuram Riti\u2019s 30-Second In-Stream Audio Delivered 1.14x Industry LTR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For this launch, Paytunes deployed only pure in-stream digital audio spots of up to thirty seconds, paired with clickable companion banners. No other format was part of the strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result was a Listen-Through Rate of around 1.14x industry norms, meaning a substantial share of listeners heard the message all the way through, far more than comparable visual formats deliver in the same window.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Attention Economy Benchmarks (per 100 exposures):<\/i><\/b><\/p>\n<table>\n<thead>\n<tr>\n<th><b><i>Platform\/Format<\/i><\/b><\/th>\n<th><b><i>Avg. Attention (seconds)<\/i><\/b><\/th>\n<th><b><i>Completion Rate (per 100)<\/i><\/b><\/th>\n<th><b><i>Audio Attention Uplift<\/i><\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">2\u20133<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">12\u201318<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">5\u20139<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">18\u201325<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">7\u201310<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">15\u201325<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Audio (30s spot)<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">\u226518<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">70\u201395<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">1.14x higher<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 70\u201395 more completion events per 100 impressions than most display or short video placements.<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Manappuram Riti Jewellery launch shows how a focused digital audio strategy, powered by Paytunes, can turn a new store opening into a moment the right audience actually hears. By combining precise targeting, a trusted platform mix, and a format built to hold attention, the campaign delivered strong listener retention and full audience delivery within a single, high-value market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want your brand to achieve similar impact through high-attention audio experiences, partner with Paytunes and start building meaningful listener connections today.<\/p>\n<p>Also Read &#8211; <a href=\"https:\/\/www.paytunes.in\/blog\/delhi-metro-advertising\">Delhi Metro Advertising<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/spotify-ads\">Spotify Advertising<\/a><\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/blog\/lovely-professional-university-audio-campaign\">LPU \u00d7 Paytunes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manappuram Riti Jewellery Audio Campaign: How a Bengaluru Grand Opening [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,343,419],"tags":[444,10],"ppma_author":[394],"class_list":["post-1899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-audio-case-studies","category-jewellery","tag-manappuram-riti-jewellery-audio-campaign","tag-paytunes","author-niikhil-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manappuram Riti Jewellery Audio Campaign: 1.14x LTR for Bengaluru Launch | Paytunes - Blog - Paytunes<\/title>\n<meta name=\"description\" content=\"Manappuram Riti Jewellery&#039;s audio campaign with Paytunes held listeners at 1.14x LTR and delivered full reach for its Bengaluru showroom launch. See the results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/manappuram-riti-jewellery-audio-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manappuram Riti Jewellery Audio Campaign: 1.14x LTR for Bengaluru Launch | Paytunes - Blog - Paytunes\" \/>\n<meta property=\"og:description\" content=\"Manappuram Riti Jewellery&#039;s audio campaign with Paytunes held listeners at 1.14x LTR and delivered full reach for its Bengaluru showroom launch. 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