{"id":1907,"date":"2026-07-27T11:51:16","date_gmt":"2026-07-27T06:21:16","guid":{"rendered":"https:\/\/paytunes.in\/blog\/?p=1907"},"modified":"2026-07-27T11:51:16","modified_gmt":"2026-07-27T06:21:16","slug":"timezone-super-double-dollar-deal-audio-campaign","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/timezone-super-double-dollar-deal-audio-campaign\/","title":{"rendered":"Timezone Audio Campaign: 1.17x LTR Across 20+ Markets | Paytunes"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">Timezone Super Double Dollar Deal: How Paytunes Audio Reached Gamers Across 20+ Markets<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1908\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-Banner-Image.jpg\" alt=\"Timezone Super Double Dollar Deal audio campaign banner with Paytunes, showing families gaming and 1.17x LTR across 20+ markets\" width=\"2048\" height=\"1152\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-Banner-Image.jpg 2048w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-Banner-Image-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-Banner-Image-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-Banner-Image-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-Banner-Image-1536x864.jpg 1536w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-Banner-Image-150x84.jpg 150w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<p><\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">Turning Play into Attention: The Brief Behind Timezone\u2019s Super Double Dollar Deal Audio Campaign<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In May, Timezone, one of India\u2019s most recognised family entertainment and gaming destinations, partnered with Paytunes to bring its Super Double Dollar Deal promotion to life through pure digital audio. The goal was simple but demanding: reach a young, entertainment-seeking audience across more than twenty Indian markets during a compact five-day promotional window, and hold their attention long enough for the offer to register. Using 30-second in-stream audio creatives supported by clickable companion banners, the campaign ran across Spotify, JioSaavn, YouTube Music, and PocketFM, meeting listeners aged 13 to 44 in the attentive, low-distraction moments that music streaming naturally creates. Performance was measured against Paytunes\u2019 core metrics of Listen-Through Rate, Click-Through Rate, and Reach, with a real-time dashboard tracking delivery throughout.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Reaching Young Entertainment Seekers Before They Chose Their Next Outing<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand recall:<\/b><span style=\"font-weight: 400;\"> Keep the Super Double Dollar Deal top of mind for young entertainment audiences during the promotional window.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Listen-through quality:<\/b><span style=\"font-weight: 400;\"> Sustain strong completion so the full offer message reached listeners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click activity:<\/b><span style=\"font-weight: 400;\"> Drive measurable clicks to the promotion landing page through companion banners.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficient scale:<\/b><span style=\"font-weight: 400;\"> Deliver planned volume across a wide multi-market footprint without over-frequency.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Pure Audio with Companion Banners Across Spotify, JioSaavn, YouTube Music, and PocketFM: Meeting Listeners at Their Most Attentive Moments<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multi-platform audio:<\/b><span style=\"font-weight: 400;\"> Deployed across premium music streaming inventory to capture varied listening contexts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>30-second creatives:<\/b><span style=\"font-weight: 400;\"> In-stream audio spots paired with clickable companion banners for visual reinforcement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affinity targeting:<\/b><span style=\"font-weight: 400;\"> Focused on listeners aged 13 to 44 with entertainment and leisure affinities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Controlled frequency:<\/b><span style=\"font-weight: 400;\"> Managed exposure to protect recall without listener fatigue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Value-add creative:<\/b><span style=\"font-weight: 400;\"> One audio creative provided as a value add, with scope for regional variants on music platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Live optimisation:<\/b><span style=\"font-weight: 400;\"> Real-time dashboard monitoring allowed mid-campaign reallocation of volume toward PocketFM to protect pacing.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1.17x LTR Uplift and Full Delivery: How Timezone Measured Audio Success<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1909 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-1024x576.jpg\" alt=\"Timezone Super Double Dollar Deal results: 1.17x LTR uplift, 0.48x CTR, 1.01x reach on Paytunes\" width=\"640\" height=\"360\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-1024x576.jpg 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-300x169.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-768x432.jpg 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone-150x84.jpg 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2026\/07\/Timezone.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LTR: 1.17x.<\/b><span style=\"font-weight: 400;\"> Listen-through came in strongly above benchmark, confirming that audiences stayed with the audio message through to completion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CTR: 0.48x.<\/b><span style=\"font-weight: 400;\"> Click response sat below benchmark, an expected pattern for an awareness-led audio promotion rather than an immediate-conversion format.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reach: 1.01x.<\/b><span style=\"font-weight: 400;\"> Delivery met and slightly exceeded the planned audience target, confirming efficient pacing across markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retention over clicks.<\/b><span style=\"font-weight: 400;\"> Strong LTR alongside a softer CTR shows the campaign worked primarily as a recall and awareness driver.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Who Was Listening: Timezone\u2019s 13 to 44 Entertainment Audience<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Age and gender:<\/b><span style=\"font-weight: 400;\"> Male and female listeners aged 13 to 44.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affinity profile:<\/b><span style=\"font-weight: 400;\"> Digitally active audiences with entertainment, gaming, and leisure interests.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consumption behaviour:<\/b><span style=\"font-weight: 400;\"> Predominantly mobile-first streaming across premium music platforms.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Steady Listening Quality Across a Five-Day Promotional Sprint<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Consistent completion:<\/b><span style=\"font-weight: 400;\"> Listen-through held at a strong, stable level across all campaign days.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pacing management:<\/b><span style=\"font-weight: 400;\"> Delivery was monitored daily, with volume reallocated mid-campaign to keep pacing on track.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Future testing:<\/b><span style=\"font-weight: 400;\"> Higher-intent leisure windows such as evenings and weekends offer scope to lift click response without affecting retention.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Music Streaming Platforms Led the Way: How Timezone\u2019s Audio Reached Listeners Across Spotify, JioSaavn, PocketFM, and YouTube Music<\/span><\/h3>\n<p><b><i>JioSaavn, Spotify and PocketFM (Music Streaming)<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">These platforms carried the majority of delivery and posted the strongest completion behaviour, suiting the attentive, low-distraction context of active music listening.<\/span><\/i><\/p>\n<p><b><i>YouTube Music<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Extended reach across video-music listeners and complemented the core streaming platforms, with completion holding marginally below the music-app average.<\/span><\/i><\/p>\n<p><b><i>Companion Banners<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">Reinforced the spoken message visually and carried the click path to the Super Double Dollar Deal landing page.<\/span><\/i><\/p>\n<p><b><i>Insight: <\/i><\/b><i><span style=\"font-weight: 400;\">The combined platform performance shows that attentive music-streaming environments drove the campaign\u2019s retention, validating Paytunes\u2019 audio-first targeting approach.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Delhi NCR and a Wide Tier 2 Footprint: Where Timezone\u2019s Audio Landed<\/span><\/h3>\n<p><b>Delhi NCR (Metro Anchor)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As the single large metro in the footprint, Delhi NCR contributed meaningful delivery scale and steady completion in line with the campaign\u2019s overall listen-through quality.<\/span><\/p>\n<p><b>Tier 2 Growth Cluster (Indore, Bhopal, Lucknow, Patna, Visakhapatnam, and more)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bulk of the footprint sat across rising Tier 2 markets where digital audio adoption is growing, and these markets sustained the campaign\u2019s above-benchmark completion quality.<\/span><\/p>\n<p><b>Wider Regional Spread (Agartala, Siliguri, Ranchi, Rourkela, and beyond)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Smaller emerging markets rounded out a broad, geographically diverse reach, reinforcing audio\u2019s ability to travel across varied listening bases.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why Audio Holds Attention for Entertainment Brands: Timezone\u2019s Listener Retention Insight<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attention is audio\u2019s strength:<\/b><span style=\"font-weight: 400;\"> Strong LTR held even as CTR moderated, proving audio\u2019s power to hold a promotional message.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Awareness-led is normal:<\/b><span style=\"font-weight: 400;\"> Lower click intensity is expected for recall-driven campaigns and does not diminish brand impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pacing works:<\/b><span style=\"font-weight: 400;\"> Stable reach confirms effective frequency and delivery management across many markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Banners need sharpening:<\/b><span style=\"font-weight: 400;\"> Companion banner and call-to-action optimisation is the clearest lever for lifting click response.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Managing Pacing Across Twenty Plus Markets in a Five-Day Sprint<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wide footprint, short window:<\/b><span style=\"font-weight: 400;\"> Delivering evenly across a large multi-market list in five days required close daily monitoring.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mid-campaign reallocation:<\/b><span style=\"font-weight: 400;\"> Volume was shifted toward PocketFM during the run to protect pacing and hold delivery on target.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Softer clicks:<\/b><span style=\"font-weight: 400;\"> Delivery stability was prioritised to protect listen-through, with learnings captured to strengthen future calls to action and banners.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Retargeting, Sharper CTAs, and Daypart Deepening: Timezone\u2019s Next Audio Chapter<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stronger closing CTAs:<\/b><span style=\"font-weight: 400;\"> Add clearer calls to action in the final seconds of the audio creative.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Banner testing:<\/b><span style=\"font-weight: 400;\"> Trial multiple companion banner variants to improve click response.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Daypart focus:<\/b><span style=\"font-weight: 400;\"> Prioritise evening and weekend leisure windows for higher intent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Retargeting:<\/b><span style=\"font-weight: 400;\"> Re-approach listeners who completed the audio message for a second, action-led exposure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regional creatives:<\/b><span style=\"font-weight: 400;\"> Deploy language and market-specific variants across the Tier 2 footprint.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-weight: 400;\">Why Entertainment Brands Cannot Afford to Be Ignored in 8 Seconds: A Paytunes Perspective<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">In today\u2019s digital landscape, the battle for human attention is fiercer than ever. The average attention span has fallen to roughly 8 seconds, shorter than at any point in recent memory. For brands, this means it is no longer enough to simply appear in front of an audience. The real challenge is holding attention long enough for a message to land and stay.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Your Promotion Has Barely Seconds to Land: Here\u2019s Why That\u2019s Not Enough<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most digital formats lose the viewer almost immediately. Banner and display ads typically hold focus for only a couple of seconds before they are scrolled past. Short-form video and reels earn a slightly longer look, but a swipe ends the moment just as quickly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a limited-time promotion like the Super Double Dollar Deal, that fleeting exposure is a real problem. A young audience deciding where to spend their leisure time needs to absorb the offer, not glance past it. Formats that are seen but not registered leave weak recall and little action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Why Timezone\u2019s 30-Second In-Stream Audio Delivered 1.17x Industry LTR<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For this campaign, Timezone used only 30-second in-stream digital audio ads supported by clickable companion banners. No other audio or video formats were part of the strategy. The result was a Listen-Through Rate of roughly 1.17x industry norms, meaning a substantial share of the audience stayed with the message all the way through, far beyond what most visual formats achieve in the same window.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Attention Economy Benchmarks (per 100 exposures):<\/i><\/b><\/p>\n<table>\n<thead>\n<tr>\n<th><b><i>Platform\/Format<\/i><\/b><\/th>\n<th><b><i>Avg. Attention (seconds)<\/i><\/b><\/th>\n<th><b><i>Completion Rate (per 100)<\/i><\/b><\/th>\n<th><b><i>Audio Attention Uplift<\/i><\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Banner\/Display Ads<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">2\u20133<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">12\u201318<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">4\u20138x lower than audio<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Short Video (Reels)<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">5\u20139<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">18\u201325<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">3\u20134x lower<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Full Video (In-Stream)<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">7\u201310<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">15\u201325<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">3\u20135x lower<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400;\">Audio (30s spot)<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">\u226518<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">70\u201395<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400;\">1.17x higher<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Banner ads are rarely noticed long enough to reinforce a message, leading to weak recall.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Short-form video and reels offer a slightly longer window but are quickly dismissed with a swipe.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">30-second digital audio ads command undistracted, multitasking-friendly attention, leading to 70 to 95 more completion events per 100 impressions than most display or short video placements.<\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Timezone x Paytunes collaboration shows how digital audio can turn a short promotional window into sustained attention. With listen-through running well above benchmark and delivery landing on target across a wide market footprint, the campaign confirms audio as a dependable awareness and recall medium for entertainment brands, while pointing to companion banners and sharper calls to action as the clearest path to stronger click response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want your brand to achieve similar impact through high-attention audio experiences, partner with Paytunes and start building meaningful listener connections today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Also Read \u2013\u00a0<a href=\"https:\/\/www.paytunes.in\/blog\/delhi-metro-advertising\">Delhi Metro Advertising<\/a><\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/spotify-ads\">Spotify Advertising<\/a><\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/blog\/realme-16t-audio-campaign\">realme 16T Audio Campaign<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Timezone Super Double Dollar Deal: How Paytunes Audio Reached Gamers [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204,343,421],"tags":[10,446],"ppma_author":[394],"class_list":["post-1907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-digital-audio-case-studies","category-sports","tag-paytunes","tag-timezone-super-double-dollar-deal","author-niikhil-admin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Timezone Super Double Dollar Deal: 1.17x LTR Across 20+ Markets | Paytunes<\/title>\n<meta name=\"description\" content=\"Timezone&#039;s Super Double Dollar Deal reached young gamers across 20+ markets with Paytunes audio, holding 1.17x LTR at full reach. 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