{"id":1917,"date":"2026-08-10T11:16:02","date_gmt":"2026-08-10T05:46:02","guid":{"rendered":"https:\/\/paytunes.in\/blog\/?p=1917"},"modified":"2026-08-10T11:17:23","modified_gmt":"2026-08-10T05:47:23","slug":"ckc-sons-audio-campaign-1-17x-ltr-across-karnataka-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/ckc-sons-audio-campaign-1-17x-ltr-across-karnataka-paytunes\/","title":{"rendered":"CKC Sons Audio Campaign: 1.17x LTR Across Karnataka | Paytunes"},"content":{"rendered":"

CKC Sons Audio Campaign: How Paytunes Reached Karnataka’s Premium Jewellery Buyers Through Sound<\/b><\/h1>\n

 <\/p>\n

\"CKC<\/p>\n

 <\/p>\n

 <\/p>\n

Gold, Heritage, and the Listener\u2019s Ear: How CKC Sons Reached Karnataka\u2019s Discerning Jewellery Buyers Through Sound<\/b><\/h2>\n

CKC Sons, a trusted name in Karnataka\u2019s premium jewellery landscape, partnered with Paytunes to bring its brand story directly into the ears of the state\u2019s most considered buyers. The ambition was clear but demanding: reach affluent women across Karnataka at the quiet, attentive moments when a jewellery purchase is first imagined, long before they walk into a showroom. Across a focused fifteen-day period, the campaign used pure digital audio and audio-with-companion-banner formats spanning leading music, podcast, and radio environments to speak with listeners aged 18 to 55 on premium devices. By pairing Paytunes\u2019 affinity-led targeting with an uncluttered, single-ad listening experience, CKC Sons set out to turn passive listening time into lasting brand recall within one of India\u2019s most competitive jewellery markets.<\/span><\/p>\n

 <\/p>\n

Reaching Karnataka\u2019s Affluent Jewellery Buyers Before the Showroom Visit<\/b><\/h2>\n
    \n
  • Build strong brand recall for CKC Sons among affluent women across Karnataka.<\/span><\/li>\n
  • Lead with listen-through<\/b>, capturing attention through completed audio spots rather than fleeting impressions.<\/span><\/li>\n
  • Reach a high-affinity audience already inclined toward premium jewellery brands.<\/span><\/li>\n
  • Deliver planned reach efficiently while holding a controlled frequency for message reinforcement.<\/span><\/li>\n<\/ul>\n

     <\/p>\n

    Pure Digital Audio and Companion Banners Across Spotify, JioSaavn, YouTube Music, PocketFM, and Premium Podcast and Radio Networks: Meeting Karnataka\u2019s Listeners at Their Most Attentive Moments<\/b><\/h3>\n
      \n
    • Multi-platform audio delivery<\/b> across Spotify, JioSaavn, YouTube Music, and PocketFM, extended through premium podcast networks and online and international radio.<\/span><\/li>\n
    • Affinity-led targeting<\/b>, reaching listeners who had shown interest in premium jewellery brands, layered with a device-value filter to focus on affluent households.<\/span><\/li>\n
    • Up to 30-second audio spots<\/b> in pure audio and audio-with-companion-banner formats, keeping the message clear and unmissable.<\/span><\/li>\n
    • Uncluttered placements<\/b> with only one ad per break, protecting listener attention and message clarity.<\/span><\/li>\n
    • Controlled frequency<\/b> of around three exposures per listener to reinforce recall without fatigue.<\/span><\/li>\n
    • Unique-user delivery<\/b> across music apps to avoid wasted duplicate impressions and extend genuine reach.<\/span><\/li>\n<\/ul>\n

       <\/p>\n

      1.17x LTR Uplift with Reach Delivered on Plan: How CKC Sons Measured Audio Success<\/b><\/h2>\n

       <\/p>\n

      \"CKC<\/p>\n

       <\/p>\n

        \n
      • 1.17x LTR uplift<\/b> versus benchmark, the campaign\u2019s standout result, showing listeners consistently heard the CKC Sons message through to completion.<\/span><\/li>\n
      • 1.00x reach<\/b>, with delivery landing on the planned target and confirming the intended audience was covered in full.<\/span><\/li>\n
      • 0.53x CTR<\/b> against benchmark, an expected pattern for an awareness-led audio campaign where the goal is recall rather than an immediate click.<\/span><\/li>\n
      • Steady frequency<\/b> of around three exposures per listener, supporting recall without over-saturating the audience.<\/span><\/li>\n<\/ul>\n

         <\/p>\n

        CKC Sons Ad Execution –<\/h2>\n

         <\/p>\n