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Podcasts are on everyone\u2019s lips: Every third person listens to a podcast at least occasionally. And the number of podcast listeners is expected to double in the next few years. More and more creative people are starting their podcasts, and more and more companies see podcasts as a direct line to their target group.<\/b><\/p>\n
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At the beginning of the year, a memorable moment occurred: for the first time, more than half of the respondents in a survey said they had already listened to a podcast at least once in their lives. Many train and car drivers, joggers, and hobby cooks can no longer imagine life without audio stories.<\/span><\/p>\n \u201cPodcast\u201d is a neologism comprising the legendary Apple iPod and the English word \u201cbroadcast.\u201d The term refers to the distribution channel: Anything that sounds and can be subscribed to via an app or iTunes is considered a podcast. Video podcasts are also possible but far less common. This article is exclusively about audio.<\/span><\/p>\n The contents and types of podcasts vary widely. The boom was started by the true-crime format \u201cSerial,\u201d in which journalists reopened a real murder case in elaborately produced audio pieces. Dozens, sometimes hundreds of hours of work, go into a single episode of such podcasts.<\/span><\/p>\n Much more common, however, are simpler formats like \u201cHotel Matze,\u201d which are no less worth listening to Two or more people talk about a topic, record the conversation and publish it in one piece. People talk about \u201ctalk podcasts,\u201d but true fans do not disrespectfully mean this.<\/span><\/p>\n One in three people already listens to podcasts. And the global podcast audience is expected to double in the next few years, according to Google.<\/span><\/p>\n The podcast format was invented at Apple, where it eked out a shadowy existence for a long time before exploding with the advent of smartphones. Statisticians now count around 700,000 podcasts, which will continue to rise. Because Google is now pushing the format. Google manager Zack Reneau-Wedeen announced they want to double the global podcast audience in the next few years. The third big player is Spotify. The Swedish music streamer recently bought the podcast label Gimlet, and the hoster Anchor and its war chest are further filled: Spotify wants to invest 500 million Swiss francs in podcasting. For a good reason, podcasts are listened to by a very attractive target group.<\/span><\/p>\nWhat is a podcast?<\/span><\/h2>\n
How do you listen to a podcast?<\/span><\/h2>\n