{"id":261,"date":"2023-06-16T16:33:57","date_gmt":"2023-06-16T11:03:57","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=261"},"modified":"2023-06-16T16:36:26","modified_gmt":"2023-06-16T11:06:26","slug":"lic-jeevan-umang-audio-ad-campaign-paytunes","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/","title":{"rendered":"LIC Jeevan Umang Audio Ad Campaign | PayTunes"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><iframe title=\"LIC Jeevan Umang Audio Ad Campaign | Paytunes Audio Advertising - Spotify, Gaana, Jio Saavan, &amp; more\" width=\"640\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/-nQUn5Abp1w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Welcome to the <a href=\"https:\/\/www.youtube.com\/watch?v=-nQUn5Abp1w\">LIC Jeevan Umang Audio Ad Campaign<\/a>, brought to you by Paytunes <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">Audio Advertising<\/span><\/a><span style=\"font-weight: 400;\">. In this captivating audio ad, we invite you to discover a life-changing opportunity to give your dreams lifetime protection. LIC Jeevan Umang, offers guaranteed annual survival benefits until the remarkable age of 99, along with lump sum maturity benefits at the age of 100. Set to the backdrop of an inspiring background song, the background narrator enlightens the audience about the incredible features of LIC Jeevan Umang. This audio ad campaign aims to reach audiences through popular platforms like Spotify, Gaana, Jio Saavn, and many more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you&#8217;re an individual seeking financial security or a family looking for a comprehensive life insurance solution, LIC Jeevan Umang offers a promising way to safeguard your dreams. However, they urge you to make an informed decision by reading the sales brochure carefully to understand the risk factors and terms and conditions involved before concluding the sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">audio ad campaign<\/span><\/a><span style=\"font-weight: 400;\"> seems to strike a balance between delivering a compelling message and providing the necessary details to pique the listener&#8217;s interest. The soothing tone, smooth fluency, and relevant details work together to create an engaging and informative audio experience for the target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign achieved a CTR of 3.98%. This metric indicates the percentage of viewers who clicked on the ad after seeing or hearing it. A CTR of 3.98% suggests that the ad effectively captured the attention of the audience and enticed them to take action by clicking on the ad to learn more or explore further. The campaign also achieved an impressive Listen-Through Rate of 93.98%. A high LTR indicates that the ad successfully engaged the audience and maintained their interest throughout its duration. This suggests that the audio ad content, including the background song and narrator, resonated with the listeners, keeping them engaged and attentive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The LIC Jeevan Umang Audio Ad Campaign delivered impressive results. With a high listen-through rate of 93.98% and a moderate click-through rate of 3.98%, the campaign successfully engaged the audience and prompted a significant number of viewers to take action. By highlighting the key features of the LIC Jeevan Umang life insurance policy, the campaign effectively conveyed its message and generated interest among the listeners.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Welcome to the LIC Jeevan Umang Audio Ad Campaign, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[59,60],"ppma_author":[321],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youtube-videos-case-studies","tag-audio-ad-campaign","tag-lic-jeevan-umang-audio-ad-campaign","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LIC Jeevan Umang Audio Ad Campaign | PayTunes - Blog - Paytunes<\/title>\n<meta name=\"description\" content=\"Welcome to the LIC Jeevan Umang Audio Ad Campaign, brought to you by Paytunes Audio Advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LIC Jeevan Umang Audio Ad Campaign | PayTunes - Blog - Paytunes\" \/>\n<meta property=\"og:description\" content=\"Welcome to the LIC Jeevan Umang Audio Ad Campaign, brought to you by Paytunes Audio Advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-16T11:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-16T11:06:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/06\/1646584297543.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil Suman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/\"},\"author\":{\"name\":\"Nikhil Suman\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\"},\"headline\":\"LIC Jeevan Umang Audio Ad Campaign | PayTunes\",\"datePublished\":\"2023-06-16T11:03:57+00:00\",\"dateModified\":\"2023-06-16T11:06:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/\"},\"wordCount\":388,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/1646584297543.png\",\"keywords\":[\"Audio ad campaign\",\"LIC Jeevan Umang Audio Ad Campaign\"],\"articleSection\":[\"Youtube Videos Case Studies\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/\",\"name\":\"LIC Jeevan Umang Audio Ad Campaign | PayTunes - Blog - Paytunes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/1646584297543.png\",\"datePublished\":\"2023-06-16T11:03:57+00:00\",\"dateModified\":\"2023-06-16T11:06:26+00:00\",\"description\":\"Welcome to the LIC Jeevan Umang Audio Ad Campaign, brought to you by Paytunes Audio Advertising.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/1646584297543.png\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/1646584297543.png\",\"width\":1280,\"height\":720,\"caption\":\"LIC Jeevan Umang Audio Ad Campaign | Paytunes Audio Advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/lic-jeevan-umang-audio-ad-campaign-paytunes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LIC Jeevan Umang Audio Ad Campaign | PayTunes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"name\":\"Blog - Paytunes\",\"description\":\"Blog - Paytunes\",\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\",\"name\":\"Blog - Paytunes\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"width\":1055,\"height\":307,\"caption\":\"Blog - Paytunes\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\",\"name\":\"Nikhil Suman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"caption\":\"Nikhil Suman\"},\"description\":\"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.\",\"sameAs\":[\"https:\\\/\\\/paytunes.in\"],\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/author\\\/user\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LIC Jeevan Umang Audio Ad Campaign | PayTunes - Blog - Paytunes","description":"Welcome to the LIC Jeevan Umang Audio Ad Campaign, brought to you by Paytunes Audio Advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/","og_locale":"en_US","og_type":"article","og_title":"LIC Jeevan Umang Audio Ad Campaign | PayTunes - Blog - Paytunes","og_description":"Welcome to the LIC Jeevan Umang Audio Ad Campaign, brought to you by Paytunes Audio Advertising.","og_url":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/","og_site_name":"Blog - Paytunes","article_published_time":"2023-06-16T11:03:57+00:00","article_modified_time":"2023-06-16T11:06:26+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/06\/1646584297543.png","type":"image\/png"}],"author":"Nikhil S","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nikhil Suman","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/#article","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/"},"author":{"name":"Nikhil Suman","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/2d1c98ce0f5e53c66bccb71eeaa9cde8"},"headline":"LIC Jeevan Umang Audio Ad Campaign | PayTunes","datePublished":"2023-06-16T11:03:57+00:00","dateModified":"2023-06-16T11:06:26+00:00","mainEntityOfPage":{"@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/"},"wordCount":388,"commentCount":0,"publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"image":{"@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/06\/1646584297543.png","keywords":["Audio ad campaign","LIC Jeevan Umang Audio Ad Campaign"],"articleSection":["Youtube Videos Case Studies"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/","url":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/","name":"LIC Jeevan Umang Audio Ad Campaign | PayTunes - Blog - Paytunes","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/#primaryimage"},"image":{"@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/06\/1646584297543.png","datePublished":"2023-06-16T11:03:57+00:00","dateModified":"2023-06-16T11:06:26+00:00","description":"Welcome to the LIC Jeevan Umang Audio Ad Campaign, brought to you by Paytunes Audio Advertising.","breadcrumb":{"@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/#primaryimage","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/06\/1646584297543.png","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/06\/1646584297543.png","width":1280,"height":720,"caption":"LIC Jeevan Umang Audio Ad Campaign | Paytunes Audio Advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/paytunes.in\/blog\/lic-jeevan-umang-audio-ad-campaign-paytunes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paytunes.in\/blog\/"},{"@type":"ListItem","position":2,"name":"LIC Jeevan Umang Audio Ad Campaign | PayTunes"}]},{"@type":"WebSite","@id":"https:\/\/paytunes.in\/blog\/#website","url":"https:\/\/paytunes.in\/blog\/","name":"Blog - Paytunes","description":"Blog - Paytunes","publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paytunes.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/paytunes.in\/blog\/#organization","name":"Blog - Paytunes","url":"https:\/\/paytunes.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","width":1055,"height":307,"caption":"Blog - Paytunes"},"image":{"@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/2d1c98ce0f5e53c66bccb71eeaa9cde8","name":"Nikhil Suman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","caption":"Nikhil Suman"},"description":"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/06\/1646584297543.png","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=261"}],"version-history":[{"count":1,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/261\/revisions"}],"predecessor-version":[{"id":262,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/261\/revisions\/262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=261"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}