{"id":314,"date":"2023-07-19T15:06:42","date_gmt":"2023-07-19T09:36:42","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=314"},"modified":"2023-07-19T15:06:42","modified_gmt":"2023-07-19T09:36:42","slug":"million-ads-simplifying-hyperlocal-audio-ads-with-more-precision","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\/","title":{"rendered":"Million Ads: Simplifying Hyperlocal Audio Ads with More Precision"},"content":{"rendered":"<figure id=\"attachment_315\" aria-describedby=\"caption-attachment-315\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-315 size-full\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/podcast_audio_listener-scaled-e1652114016602.jpg\" alt=\"Audio Ads\" width=\"400\" height=\"400\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/podcast_audio_listener-scaled-e1652114016602.jpg 400w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/podcast_audio_listener-scaled-e1652114016602-300x300.jpg 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/podcast_audio_listener-scaled-e1652114016602-150x150.jpg 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-315\" class=\"wp-caption-text\">Source:- adexchanger.com<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A Million Ads could be referred to as A Billion Ads shortly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The innovative and creative company A Million Ads (AMA) is a company that concentrates specifically on the audio industry and has introduced a new product that personalizes the user experience. It alters creative elements such as audio, sound effects, and images paired with them according to the client&#8217;s identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The product, dubbed Studio.AI, has attracted launch partners such as Target, Walmart, Google and Booking.com.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Advertisers can use Studio.AI to create personalized ads on audio platforms such as <\/span><a href=\"https:\/\/www.paytunes.in\/spotify-ads\"><span style=\"font-weight: 400;\">Spotify<\/span><\/a><span style=\"font-weight: 400;\">, Pandora, Acast and iHeart. The technology detects the context of signals such as dates, times, locations, weather, and device type or draws in first- or third-party data about customers to customize the <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">audio advertisements<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AS PER STEVE DUNLOP, THE FOUNDER AND CEO, an AI transcription service that is part of Studio.AI instantly matches a real voice actor with the script. Dunlop, &#8220;saving hours of work.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studio.AI is also able to detect every variation of ads, Dunlop said. For example, it could create a list of all Targets with the name of a Starbucks or Sephora inside. This means marketers will only need to search the list of 20,000 Target stores to tailor advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Signal an increase<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers will save money because CPMs for national advertisements are lower than local ones. According to CRO Paul Kelly, They can exclusively use the VAST tag to manage all their creative elements. Tags work for any publishing company, whether programmatic or direct.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;Millions of different versions could be played out through this one asset to ensure that each person gets the best message to the listener in light of readily available data,&#8221; Kelly said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chevron, one of AMA&#8217;s clients, manages 10,000 gas stations across the United States. If customers reside within a specific distance from a specific petrol station, an advertisement for that station will play.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The location also plays an important role in the ads on audio that users of food delivery apps listen to. For example, Kelly, who has no Chick-fil-A outlets close to his house, doesn&#8217;t see a reference to this chain anywhere in Grubhub or UberEats advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Starbucks as a client, &#8220;we match previous preferences to make sure we pick the most appropriate product,&#8221; he said. That means a vegan who loves oatmeal milk will see an advertisement different from one who would rather order pastries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AMA clients can target various audiences as well. When it comes to back-to-school, parents, who are focused on getting their children for the upcoming beginning of the school year, are listening to various Office Depot ads from teachers who are thinking about their entire classrooms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;It&#8217;s employing a little bit of the psychology of consumers to increase the impact of the message,&#8221; Kelly said.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The audio world transforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The market for podcasting is comparatively small from an advertising revenue perspective, partly because of its resistance to switching away from host-read customized advertisements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;If podcasting is to expand beyond a small-scale billion-dollar market, it must be monetized the long trail of podcasts&#8221;, Dunlop said, &#8220;not only have these golden chunks of content at the top.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although premium podcasts that feature celebrities who wish to make host-read advertisements have secured a place in the world of podcasts, they can be difficult to manage and make money from. Brands need to have their readings, scripts or even reads vetted, which can quickly lead to an issue, as per Dunlop.<\/span><\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">Programmatic provides automation<\/span><\/a><span style=\"font-weight: 400;\">. However, brands are typically reluctant due to the old assumption that audio creative is &#8220;a greater lifting&#8221; regarding programmatic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, audio publishers are the primary reason that Programmatic has yet to be able to increase its presence in the audio industry, According to Kelly. &#8220;You have to create that inventory,&#8221; he said. When more inventory is made readily available, &#8220;you&#8217;ll observe spending following.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source:- <\/span><a href=\"https:\/\/www.adexchanger.com\/audio\/can-a-million-ads-simplify-hyperlocal-audio-ads-by-creating-even-more-of-them\/\"><span style=\"font-weight: 400;\">https:\/\/www.adexchanger.com\/audio\/can-a-million-ads-simplify-hyperlocal-audio-ads-by-creating-even-more-of-them\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A Million Ads could be referred to as A [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[11,16,10],"ppma_author":[321],"class_list":["post-314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-audio-ads","tag-audio-advertising","tag-paytunes","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Million Ads: Simplifying Hyperlocal Audio Ads with More Precision<\/title>\n<meta name=\"description\" content=\"Discover how Million Ads is revolutionizing hyperlocal audio ads with enhanced precision. Harness the power of targeted messaging to captivate your audience effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Million Ads: Simplifying Hyperlocal Audio Ads with More Precision\" \/>\n<meta property=\"og:description\" content=\"Discover how Million Ads is revolutionizing hyperlocal audio ads with enhanced precision. Harness the power of targeted messaging to captivate your audience effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-19T09:36:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/podcast_audio_listener-scaled-e1652114016602.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil Suman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/\"},\"author\":{\"name\":\"Nikhil Suman\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\"},\"headline\":\"Million Ads: Simplifying Hyperlocal Audio Ads with More Precision\",\"datePublished\":\"2023-07-19T09:36:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/\"},\"wordCount\":671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/podcast_audio_listener-scaled-e1652114016602.jpg\",\"keywords\":[\"Audio Ads\",\"Audio Advertising\",\"paytunes\"],\"articleSection\":[\"Audio Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/\",\"name\":\"Million Ads: Simplifying Hyperlocal Audio Ads with More Precision\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/million-ads-simplifying-hyperlocal-audio-ads-with-more-precision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/podcast_audio_listener-scaled-e1652114016602.jpg\",\"datePublished\":\"2023-07-19T09:36:42+00:00\",\"description\":\"Discover how Million Ads is revolutionizing hyperlocal audio ads with enhanced precision. 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/07\/podcast_audio_listener-scaled-e1652114016602.jpg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=314"}],"version-history":[{"count":1,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/314\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/314\/revisions\/316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/315"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=314"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}