analysis tool promises greater accuracy than traditional techniques, with some “match rates” reaching as high as 100%.<\/span><\/p>\nAudioLab, an audio-specific global measurement tool, has demonstrated how combined digital audio campaign analysis is now possible for the first time.<\/span><\/p>\nDentsu agency iProspect used Adwanted AudioLab’s beta testing capability to monitor and analyse an ongoing digital audio campaign for an established UK scratchcard brand.<\/span><\/p>\nIn an interview with The Media Leader, Elliot Weir, an AV partner at iProspect, said they were excited to beta test AudioLab and support businesses trying to address measurement, trading and accountability across the audio landscape. VOD integration into Caria has been great; we would love for radio and digital audio!<\/span><\/p>\nThe AudioLab dashboard presents insights about impressions by platform, daypart, device and day of the week\/daypart (see graphs below).<\/span><\/p>\n![\"AudioLab\"](\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/08\/AudioLab-beta-redacted-campaign-measurement-dashboard.-Credit-AudioLab-750x450-1.png\")
<\/p>\n
AudioLab utilises the IAB’s recommended framework and video ad-serving technology (VAST), similar to what Global’s Digital Ad Exchange (DAX), Octave, Acast and other digital publishers utilise, which leads to higher impression match rates, typically 99-100% with DAX.<\/span><\/p>\nBuyers rely on tools designed for measuring online impressions, such as Google Campaign Manager 360 (CM360), to track digital audio inventory, often resulting in discrepancies between buy-side metrics and those provided by publishers.<\/span><\/p>\nUnder the current process, buyers typically receive impression delivery reports in various forms from individual publishers at various times. They must then collate all this data into one comprehensive delivery report before providing this to clients.<\/span><\/p>\nAudioLab offers combined analysis independently verified by an impartial, trusted provider. Both products are offered by Adwanted UK – parent of The Media Leader, and providing information for this article, all reporting remains impartial.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
An integrated audio ads analysis tool promises greater accuracy than […]<\/p>\n","protected":false},"author":1,"featured_media":359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[44,11,16,10],"ppma_author":[321],"class_list":["post-357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-ad-campaigns","tag-audio-ads","tag-audio-advertising","tag-paytunes","author-user"],"yoast_head":"\n
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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. 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