{"id":417,"date":"2023-09-14T17:12:16","date_gmt":"2023-09-14T11:42:16","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=417"},"modified":"2023-09-14T17:12:16","modified_gmt":"2023-09-14T11:42:16","slug":"in-store-audio-advertisers-team-up-to-shape-retail-media-landscape","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/","title":{"rendered":"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape"},"content":{"rendered":"

\"Audio<\/h2>\n

In-store audio ad companies join forces to create large retail media network<\/b><\/h2>\n

Two companies that offer media in stores with grocery clients comprise Kroger, Albertsons, Southeastern Grocers and many more. They are collaborating to create what they describe as the most significant media outlet for retail across the U.S.<\/span><\/p>\n

 <\/p>\n

The Indianapolis-based company for marketing <\/span>tech<\/span><\/a> Vibenomics was purchased earlier this year by the experiential media firm Mood Media. The companies announced it is combining its operations with Montreal’s Stingray Advertising on Tuesday.<\/span><\/p>\n

 <\/p>\n

In the new arrangement, the companies will reach over 800 million people who shop monthly through in-store <\/span>audio ads<\/span><\/a> in 25,000 drug, grocery and convenience stores, homes, and home-improvement stores. The companies are planning to expand their reach to other industries this year.<\/span><\/p>\n

“Current in-store advertising is fragmented and inconsistent,” Mood Media CEO Malcolm McRoberts said. “Our new sales relationship with Stingray Advertising marks a transformative shift in the retail media landscape by creating a new standard for buying retail media that enables greater scale and deeper connections with shoppers.”<\/span><\/p>\n

The companies have stated they would like to run the retail media and entertainment network on a single platform by the beginning of 2024. Retailers in the network comprise Hy-Vee, Food Lion, CVS, Rite Aid and others.<\/span><\/p>\n

 <\/p>\n

Customers can purchase the inventory of <\/span>digital audio advertisements<\/span><\/a> on the network.<\/span><\/p>\n

For retailers, the network will provide measures such as impressions received, return on ads spent in stores, timestamps, and omnichannel closed-loop attribution data that is compatible with closed loops according to the companies.<\/span><\/p>\n

 <\/p>\n

“It offers a remarkable platform for brands to connect with their target audience on a large scale across multiple media channels, maximizing their reach and impact,” the joint statement read. “In-store audio advertising is rapidly gaining momentum among brands due to its ability to influence shoppers at the point of purchase and consistently deliver significant sales lift.”<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In-store audio ad companies join forces to create large retail […]<\/p>\n","protected":false},"author":1,"featured_media":418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[11,26,89,10],"ppma_author":[321],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-audio-ads","tag-digital-audio-advertising","tag-in-store-audio-ad-companies","tag-paytunes","author-user"],"yoast_head":"\nIn-Store Audio Advertisers Team Up to Shape Retail Media Landscape<\/title>\n<meta name=\"description\" content=\"Explore how in-store audio advertisers are reshaping the retail media landscape through strategic collaboration and innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape\" \/>\n<meta property=\"og:description\" content=\"Explore how in-store audio advertisers are reshaping the retail media landscape through strategic collaboration and innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T11:42:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/09\/laptop-shopping-bags-online-shopping-concept.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil Suman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/\"},\"author\":{\"name\":\"Nikhil Suman\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\"},\"headline\":\"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape\",\"datePublished\":\"2023-09-14T11:42:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/\"},\"wordCount\":323,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/laptop-shopping-bags-online-shopping-concept.webp\",\"keywords\":[\"Audio Ads\",\"Digital audio advertising\",\"In-store audio ad companies\",\"paytunes\"],\"articleSection\":[\"Audio Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/\",\"name\":\"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/laptop-shopping-bags-online-shopping-concept.webp\",\"datePublished\":\"2023-09-14T11:42:16+00:00\",\"description\":\"Explore how in-store audio advertisers are reshaping the retail media landscape through strategic collaboration and innovation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/laptop-shopping-bags-online-shopping-concept.webp\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/laptop-shopping-bags-online-shopping-concept.webp\",\"width\":1500,\"height\":1000,\"caption\":\"Audio ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"name\":\"Blog - Paytunes\",\"description\":\"Blog - Paytunes\",\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\",\"name\":\"Blog - Paytunes\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"width\":1055,\"height\":307,\"caption\":\"Blog - Paytunes\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\",\"name\":\"Nikhil Suman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"caption\":\"Nikhil Suman\"},\"description\":\"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.\",\"sameAs\":[\"https:\\\/\\\/paytunes.in\"],\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/author\\\/user\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape","description":"Explore how in-store audio advertisers are reshaping the retail media landscape through strategic collaboration and innovation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/","og_locale":"en_US","og_type":"article","og_title":"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape","og_description":"Explore how in-store audio advertisers are reshaping the retail media landscape through strategic collaboration and innovation.","og_url":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/","og_site_name":"Blog - Paytunes","article_published_time":"2023-09-14T11:42:16+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/09\/laptop-shopping-bags-online-shopping-concept.webp","type":"image\/webp"}],"author":"Nikhil S","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nikhil Suman","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/#article","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/"},"author":{"name":"Nikhil Suman","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/2d1c98ce0f5e53c66bccb71eeaa9cde8"},"headline":"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape","datePublished":"2023-09-14T11:42:16+00:00","mainEntityOfPage":{"@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/"},"wordCount":323,"commentCount":0,"publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"image":{"@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/09\/laptop-shopping-bags-online-shopping-concept.webp","keywords":["Audio Ads","Digital audio advertising","In-store audio ad companies","paytunes"],"articleSection":["Audio Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/","url":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/","name":"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/#primaryimage"},"image":{"@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/09\/laptop-shopping-bags-online-shopping-concept.webp","datePublished":"2023-09-14T11:42:16+00:00","description":"Explore how in-store audio advertisers are reshaping the retail media landscape through strategic collaboration and innovation.","breadcrumb":{"@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/#primaryimage","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/09\/laptop-shopping-bags-online-shopping-concept.webp","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/09\/laptop-shopping-bags-online-shopping-concept.webp","width":1500,"height":1000,"caption":"Audio ads"},{"@type":"BreadcrumbList","@id":"https:\/\/paytunes.in\/blog\/in-store-audio-advertisers-team-up-to-shape-retail-media-landscape\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paytunes.in\/blog\/"},{"@type":"ListItem","position":2,"name":"In-Store Audio Advertisers Team Up to Shape Retail Media Landscape"}]},{"@type":"WebSite","@id":"https:\/\/paytunes.in\/blog\/#website","url":"https:\/\/paytunes.in\/blog\/","name":"Blog - Paytunes","description":"Blog - Paytunes","publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paytunes.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/paytunes.in\/blog\/#organization","name":"Blog - Paytunes","url":"https:\/\/paytunes.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","width":1055,"height":307,"caption":"Blog - Paytunes"},"image":{"@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/2d1c98ce0f5e53c66bccb71eeaa9cde8","name":"Nikhil Suman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","caption":"Nikhil Suman"},"description":"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/09\/laptop-shopping-bags-online-shopping-concept.webp","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":1,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"predecessor-version":[{"id":419,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions\/419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/418"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=417"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}