{"id":454,"date":"2023-10-20T12:21:15","date_gmt":"2023-10-20T06:51:15","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=454"},"modified":"2023-10-20T12:21:15","modified_gmt":"2023-10-20T06:51:15","slug":"new-targeting-finds-radio-builds-strong-film-audiences","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/new-targeting-finds-radio-builds-strong-film-audiences\/","title":{"rendered":"New Targeting Finds Radio Builds Strong Film Audiences"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-455 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/old-radio-balancing-with-green-background-e1697784522869-1024x799.webp\" alt=\"New Targeting Finds Radio Builds Strong Film Audiences\" width=\"640\" height=\"499\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/old-radio-balancing-with-green-background-e1697784522869-1024x799.webp 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/old-radio-balancing-with-green-background-e1697784522869-300x234.webp 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/old-radio-balancing-with-green-background-e1697784522869-768x599.webp 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/old-radio-balancing-with-green-background-e1697784522869-150x117.webp 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/old-radio-balancing-with-green-background-e1697784522869.webp 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Hollywood is using a new strategy to determine the number of moviegoers likely to watch a particular film in theatres. This method reveals that AM\/FM radio can be an effective platform for launching theatrical films. The latest edition of the Cumulus Media Westwood One Audio Active Group blog analyzes the data from Screen Engine\/ASI&#8217;s Engine (which employs a novel method of establishing audiences long before the film&#8217;s premiere). It discusses how movie studios could utilize AM\/FM radio to introduce movies in theatres.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Screen Engine\/ASI&#8217;s Audit Engine develops an audience-targeted film, which can be used to digitally target audiences through Distillery, one of the top custom-built audience platforms.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience Engine creates audiences focusing on moviegoers in a particular film&#8217;s title on the over-the-air AM\/FM radio.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Radio listeners on AM\/FM are 16 per cent more optimistic than the general public about The Expendables 4 and +15 per cent more likely to watch the film in the theatre.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Classical\/Oldies Hits, Adult Contemporary, Classic Rock, Rock, Top 40, and News\/Talk are just a few AM\/FM radio programming options with the largest reach of viewers who will go to The Expendables 4 in theatres.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A large study by MARU\/Matchbox of moviegoers has revealed that audio is the most popular advertising-supported reach platform. Audio listeners who are heavy audio users are likelier to view movies at the cinema, particularly on opening weekends.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Although audio listeners are huge moviegoers, there&#8217;s an opportunity missed in promoting films using these media. The shift of 20 per cent of linear TV budgets for marketing to AM\/FM radio can increase the reach of campaigns.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ideal audio mix for film media plans is 58% AM\/FM radio, 27 per cent podcasts, 10 per cent Spotify\/Pandora and 4% Sirius\/XM. The data is derived from Edison&#8217;s &#8220;Share of Ear&#8221; study of ad-supported audio shares for 18-49.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Visit our page For\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/spotify-ads\"><span style=\"font-weight: 400;\">Spotify Advertising<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">Audio Advertising<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hollywood is using a new strategy to determine the number [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[98,10,97,99],"ppma_author":[321],"class_list":["post-454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-radio-advertising","tag-fm","tag-paytunes","tag-radio","tag-radio-builds-strong-film-audiences","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Targeting Finds Radio Builds Strong Film Audiences<\/title>\n<meta name=\"description\" content=\"Discover how precise radio targeting boosts film audience engagement. 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/old-radio-balancing-with-green-background-e1697784522869.webp","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=454"}],"version-history":[{"count":1,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/454\/revisions"}],"predecessor-version":[{"id":456,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/454\/revisions\/456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/455"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=454"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}