{"id":472,"date":"2023-10-26T13:11:35","date_gmt":"2023-10-26T07:41:35","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=472"},"modified":"2023-10-26T13:11:35","modified_gmt":"2023-10-26T07:41:35","slug":"audio-stands-strong-benefitting-health-brands","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/audio-stands-strong-benefitting-health-brands\/","title":{"rendered":"Audio Stands Strong, Benefitting Health Brands"},"content":{"rendered":"<h1><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-473 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/curious-young-female-doctor-wearing-medical-robe-stethoscope-sitting-desk-with-medical-tools-laptop--1024x735.webp\" alt=\"Audio Stands Strong, Benefitting Health Brands\" width=\"640\" height=\"459\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/curious-young-female-doctor-wearing-medical-robe-stethoscope-sitting-desk-with-medical-tools-laptop--1024x735.webp 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/curious-young-female-doctor-wearing-medical-robe-stethoscope-sitting-desk-with-medical-tools-laptop--300x215.webp 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/curious-young-female-doctor-wearing-medical-robe-stethoscope-sitting-desk-with-medical-tools-laptop--768x551.webp 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/curious-young-female-doctor-wearing-medical-robe-stethoscope-sitting-desk-with-medical-tools-laptop--150x108.webp 150w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/curious-young-female-doctor-wearing-medical-robe-stethoscope-sitting-desk-with-medical-tools-laptop-.webp 1500w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/h1>\n<h2><b>Audio&#8217;s Lasting Power in Health Branding<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Audio is here to stay and is a good fit for health-related brands. Have I got your attention?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s begin with this statement today: Consumers consume more than 1\/3 of all their time listening to music &#8211; whether through streaming, podcast, or even broadcast. The number continues to grow.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">Pharmaceutical and health advertising is using audio<\/span><\/a><span style=\"font-weight: 400;\"> more in their media mix to reflect the consumer&#8217;s behavior, but far from the 9% seen in other sectors. We&#8217;ve witnessed a growth of 400% in audio usage from pharmaceutical partners across iHeart platforms, which indicates the growing use of audio in the media mix for pharma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A recently released update of Dentsu&#8217;s attention economy research identified the extraordinary power of audio to impact crucial brand metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">55% more attentive than social, digital, and TV norms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">41% recall of brands (vs. 38% in Dentsu norms)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10 percent brand preference uplift (vs. 6 percent across Dentsu norms)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In light of this trend, The conversation has dramatically changed from why audio to <\/span><a href=\"https:\/\/www.paytunes.in\/blog\/4-reasons-to-consider-audio-advertising\/\"><span style=\"font-weight: 400;\">how audio works<\/span><\/a><span style=\"font-weight: 400;\">. For you to get started, we&#8217;ve compiled a list of how the leading health companies are thriving by using audio:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Audio is as attainable as the rest of Your Digital Media<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">From streaming audio, podcasts, and broadcast radio, pharma companies use their favorite third-party health data sets, such as Crossix, Swoop, and IQVIA, to tailor and apply information about the public. We do this in a scalable way across our audio platforms, regardless of where and when people are listening.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> Podcasts explore Health Topics and spark conversation<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">From original podcasts and themed podcast episodes, pharma companies realize that original content can enhance their brand&#8217;s image by diving deeper into the patient journeys and stories woven around them. The studio for branded content at iHeart, Ruby, has collaborated with health companies to produce chart-topping, impact-driven original podcasts, with 9 in 10 renewals for further seasons.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> Effective, Efficient, Innovative Creative<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Audio creative is effective and powerful for pharma marketers. Be it branded or unbranded, listeners can be receptive to health-related messages through <\/span><a href=\"https:\/\/sarvaguide.com\/enhancing-your-brands-voice-through-audio-advertising-strategies-and-impact\/\"><span style=\"font-weight: 400;\">streaming audio ads<\/span><\/a><span style=\"font-weight: 400;\">. Research on the difference between TV and. audio-based creatives for a branded pharmaceutical campaign proved that audio is compelling in essential measures:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perceptual barriers to the historial perception of pharma audio creative are also disappearing as 80% of Pharma campaigns iHeart produced in 2022 used brand-name audio accompanied by fair balance languages. Pharma <\/span><a href=\"https:\/\/www.paytunes.in\/blog\/how-to-make-the-best-audio-ad-for-your-business\/\"><span style=\"font-weight: 400;\">audio creative<\/span><\/a><span style=\"font-weight: 400;\"> is a possibility to be created and accomplished well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><span style=\"font-weight: 400;\"> Trusted Influencers<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In healthcare, reputable and influential people can assist in reaching out to patients. Influencers on audio are 2x more dependable than social media influencers, and with good reason. They&#8217;re journalists, professors, well-known doctors and therapists, and real-life people who grab the interest of millions of viewers daily. You can tap into the diverse network of thousands of local and national audio influencers from broadcast streaming, podcasts, social media, and more for real-time conversations about diseases and treatments. Since it is the most trusted channel that can help bridge the gap between doctors and patients while generating real change.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Why is Audio Now Important?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The call to action is the most commonly used CTA in pharmaceutical ads: &#8220;Talk to your doctor.&#8221; Audio can initiate essential conversations between patients, HCPs, and their caregivers and result in better patient results. Through audio, captivating imaginative, original storytelling, human-to-human connection, and crucial tracking and measurement, all work together to create the impact your business needs.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Audio&#8217;s Lasting Power in Health Branding Audio is here to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[102,103],"ppma_author":[321],"class_list":["post-472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-audio-stands-strong","tag-benefitting-health-brands","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audio Stands Strong, Benefitting Health Brands<\/title>\n<meta name=\"description\" content=\"Discover how audio&#039;s enduring presence provides substantial benefits for health brands, ensuring their success in the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/audio-stands-strong-benefitting-health-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audio Stands Strong, Benefitting Health Brands\" \/>\n<meta property=\"og:description\" content=\"Discover how audio&#039;s enduring presence provides substantial benefits for health brands, ensuring their success in the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/audio-stands-strong-benefitting-health-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/10\/curious-young-female-doctor-wearing-medical-robe-stethoscope-sitting-desk-with-medical-tools-laptop-.webp","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":1,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/472\/revisions"}],"predecessor-version":[{"id":474,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/472\/revisions\/474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/473"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=472"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}