{"id":511,"date":"2023-11-28T16:17:54","date_gmt":"2023-11-28T10:47:54","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=511"},"modified":"2023-11-28T16:17:54","modified_gmt":"2023-11-28T10:47:54","slug":"veritonic-study-uncovers-elements-for-effective-holiday-audio-ads","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\/","title":{"rendered":"Veritonic Study Uncovers Elements for Effective Holiday Audio Ads"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-512 size-large\" src=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/11\/pexels-george-milton-6954086-1024x683.webp\" alt=\"Audio ads\" width=\"640\" height=\"427\" srcset=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/11\/pexels-george-milton-6954086-1024x683.webp 1024w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/11\/pexels-george-milton-6954086-300x200.webp 300w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/11\/pexels-george-milton-6954086-768x512.webp 768w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/11\/pexels-george-milton-6954086-1536x1024.webp 1536w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/11\/pexels-george-milton-6954086-2048x1365.webp 2048w, https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/11\/pexels-george-milton-6954086-150x100.webp 150w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Veritonic Study Identifies Essential Elements for Effective Holiday Audio Advertising<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As the 2023 holiday season approaches, a new Veritonic survey sheds light on what listeners are looking for in <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">audio ads<\/span><\/a><span style=\"font-weight: 400;\"> during the festive period. The audio research and analytics platform revealed the findings in a recent webinar. The most crucial overarching find is that more than 80% of monthly listeners plan to travel during the holiday season, with 87% of them tuning in to streaming audio or podcasts on the go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of ad content, more than half of the surveyed listeners rely on ads heard on podcasts (56%) and streaming audio services (57%) for gift ideas. Also, 68% of respondents indicated that the voice used in an audio ad affects their decision to purchase. However, celebrity voices don\u2019t seem to hold much sway; 52% said that a celebrity voiceover has no impact on their intent to purchase. 55% stated that the length of the ad impacts their buying decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The study discovered that 62% of respondents are more likely to make a purchase when a holiday-themed audio ad includes sound effects like sleigh bells or family laughter. Moreover, 76% of respondents find holiday ads more engaging when they feature holiday music.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey further reveals that 76% of listeners are interested in hearing ads with discount codes, and 50% tend to listen to an entire audio ad, while 43% will give the first few seconds a chance to catch their interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also read:- <\/span><a href=\"https:\/\/sarvaguide.com\/spotify-reveals-top-50-iconic-hip-hop-beats\/\"><span style=\"font-weight: 400;\">Spotify reveals top 50 iconic hip-hop beats<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Veritonic Study Identifies Essential Elements for Effective Holiday Audio [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[11,16],"ppma_author":[321],"class_list":["post-511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-audio-ads","tag-audio-advertising","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veritonic Study Uncovers Elements for Effective Holiday Audio Ads - Blog - Paytunes<\/title>\n<meta name=\"description\" content=\"Veritonic&#039;s study unveils listener preferences in holiday audio ads. Discover insights into ad content, voices, and engagement factors for effective advertising. \ud83c\udf81\u2728&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veritonic Study Uncovers Elements for Effective Holiday Audio Ads - Blog - Paytunes\" \/>\n<meta property=\"og:description\" content=\"Veritonic&#039;s study unveils listener preferences in holiday audio ads. Discover insights into ad content, voices, and engagement factors for effective advertising. \ud83c\udf81\u2728&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-28T10:47:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2023\/11\/pexels-george-milton-6954086-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil Suman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/\"},\"author\":{\"name\":\"Nikhil Suman\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\"},\"headline\":\"Veritonic Study Uncovers Elements for Effective Holiday Audio Ads\",\"datePublished\":\"2023-11-28T10:47:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/\"},\"wordCount\":253,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/pexels-george-milton-6954086-scaled.webp\",\"keywords\":[\"Audio Ads\",\"Audio Advertising\"],\"articleSection\":[\"Audio Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/\",\"name\":\"Veritonic Study Uncovers Elements for Effective Holiday Audio Ads - Blog - Paytunes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/veritonic-study-uncovers-elements-for-effective-holiday-audio-ads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/pexels-george-milton-6954086-scaled.webp\",\"datePublished\":\"2023-11-28T10:47:54+00:00\",\"description\":\"Veritonic's study unveils listener preferences in holiday audio ads. 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