{"id":784,"date":"2024-05-09T13:04:48","date_gmt":"2024-05-09T07:34:48","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=784"},"modified":"2024-05-09T13:04:48","modified_gmt":"2024-05-09T07:34:48","slug":"unlock-powerful-audio-ad-buys-with-arm-pro","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/unlock-powerful-audio-ad-buys-with-arm-pro\/","title":{"rendered":"Unlock Powerful Audio Ad Buys with ARM PRO"},"content":{"rendered":"

Ad Results Media Unveils ARM PRO, Cutting-Edge Audience Buying Solution for Audio Advertising<\/span><\/h2>\n

This morning, Ad Results Media (ARM), an experienced audio company with more than twenty-five years of experience in empowering agencies and brands to increase the performance of their channels and increase sales with the power of sound and video, unveiled its latest technology platform called ARMPRO which is the central hub for a range of custom audio solutions specifically designed to the needs of companies. In a series of forthcoming announcements, ARM PRO debuts its very first tool, ARM PRO: Audience, a custom consumer buying platform that helps brands identify their ideal customers through a human-tested, appropriate set of media environments, which includes podcasts, streaming audio, and other types of. By utilizing direct and programmatic strategies ARM PRO: Audit reduces wasted impressions and helps to engage the audience in their normal listening behaviors.<\/span><\/p>\n

“We developed ARM PRO because we believe podcasting should be accessible to all brands, no matter their budgets, audience needs, or KPIs,” stated Kurt Kaufer, founder and chief of growth of ARM. “We created an audience-buying division that includes a team of programmatic-specific traders to bring custom solutions to brands and forage better direct deals for our clients. By advancing our audience buying capabilities, including our capabilities for trading programmatically, We’re ideally placed to maximize what we call the five Rs of audio: the reach, resonance, relevancy, as well as ROI and response.”<\/span><\/p>\n

Programmatic is among the fastest-growing segments in podcast advertising. Based on the Interactive Advertising Bureau’s (IAB) 2023 U.S. Podcast Advertising Revenue Study, the percentage of programmatic revenue from podcasts has increased by 5x from 2021. Audience: ARM PRO reduces risk for companies’ initial experiments in the realm of podcasts through an audience-first, transparent plan that not only helps and monetizes creators but also provides results more quickly than a traditional direct purchase. The key benefits of ARM Pro Audience are:<\/span><\/p>\n