The study was conducted by Veritonic. It examined how a dense-based campaign delivered to Intel(r) Evo(tm) version laptops could be affected by the Instreamatic voice AI technology.<\/span><\/p>\n BOCA RATON, Fla. 6 March 2024 (GLOBE newswire) -Instreamatic Instreamatic, a company that provides cutting-edge solutions for audio and voice marketing to help brands better communicate with their consumers, today released the results of research conducted by third parties that examined the effectiveness of both customized and generic AI-generated audio advertisements compared to a group that was not exposed to either. The Audio Research and Analytics software Veritonic conducted the study based on a campaign run in partnership with Dentsu to Intel.<\/span><\/p>\n The campaign’s audio ads focused on the performance-oriented Intel(r) Evo(tm) Edition laptop brand and assessed the brand’s awareness, favorability, purchase intention, and recall. The study surveyed three audiences: one exposed to listener-personalized AI-generated audio ads, one to generic AI-generated audio ads, and a control group not exposed to ads. The ads were placed in audio streaming and podcast listening environments. The same people who saw the ads were revisited and surveyed for 48 hours to assess the most essential brand metrics.<\/span><\/p>\n Veritonic’s study findings indicate that consumers are ready for audio ads generated by AI, including both generic and personal AI ads that outperform the groups that were in control. Audio ads that were personalized, contextually driven creative were also significantly better than those that used generic creative. The quantitative conclusions of the study are:<\/span><\/p>\n <\/p>\n Instreamatic’s AI-powered technology for audio ads offers the ability to create voice AI capabilities that enable companies and brands to develop whole campaigns — including thousands of customized and innovative ad variations — from just a single sound sample, script and voice. Instreamatic’s platform recognizes specific parameters to the listener’s context, allowing audio ads with context to feature specific hyper-personal details. For instance, ads may include the location of the listener as well as the time of day, the current activity (such as listening to podcasts) and the application or platform they’re using for their specific activity. The ads that AI personalizes can include the closest store and the address where customers can redeem coupons, offers to track performance and other information.<\/span><\/p>\n The study also demonstrates that AI can be used strategically to produce better results for campaigns in a fraction of the costs and time required by traditional audio advertisements. A conventional audio campaign would require enormous studio costs and up to 4 to 6 weeks to create. Instreamatic’s platform can create the exact ad in only three minutes. In a scenario where recording thousands of ad variations that are personalized and relevant for each listener would require months of vocal work and would be nearly impossible to implement, Instreamatic can prepare entire campaigns in just a few hours.<\/span><\/p>\n Quotes<\/span><\/p>\n “The top-line takeaway from this audio ad campaign study is that AI-generated ads work–and personalized AI-generated ads work even better,” said Carolyn Henry, Intel Vice President Americas Regional Marketing. “With Dentsu, we quickly began an audio-based advertising campaign that was personalized in a way that attracted more attention and favourable response from our intended public. Cost and time efficiency in producing this campaign was important because we could develop, deploy and then repeat personalized ads generated by AI without recording multiple ad variations.”<\/span><\/p>\n\n