{"id":802,"date":"2024-05-24T17:04:49","date_gmt":"2024-05-24T11:34:49","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=802"},"modified":"2024-05-24T17:04:49","modified_gmt":"2024-05-24T11:34:49","slug":"power-the-next-wave-of-games-growth-with-ads-innovation","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/power-the-next-wave-of-games-growth-with-ads-innovation\/","title":{"rendered":"Power the next wave of games growth with ads innovation"},"content":{"rendered":"

Help to drive the next wave of growth in games by introducing new ads.<\/span><\/h2>\n

How can we increase creativity, increase revenue sources, and make data-driven choices to sustain growth?<\/span><\/p>\n

Each year, the gaming industry stays ahead of the game through the use of new growth and technology strategies. Today, at the Google for Games 2024 Developer Summit, we’ll be discussing how our most recent ad solutions and tools can help mobile app developers increase the creativity of their teams, boost revenue, and make informed decisions.<\/span><\/p>\n

It is easy to scale and test your ideas.<\/span><\/h2>\n

Asset selection<\/span> is essential for the success of a campaign. It can be a significant obstacle for app advertisers who want to create campaigns that span multiple channels. You can now choose new assets to add to the App campaign with just a few clicks, using text and image suggestions generated through Google AI. Headlines, descriptions, or image suggestions from your site, the Google Play store, asset libraries, and stock photos will be available for you to look over and incorporate into your campaign while it is being constructed. Images and suggestions for app campaigns are accessible today, and text suggestions are being tested in beta.<\/span><\/p>\n

The next step is to experiment with new variations of your favourite creatives for effectiveness. We’ve just introduced Uplift Experiments to test App ads to assist you in testing your video content’s effectiveness across the three confidence intervals – 80 percent, 85 percent, 95%, and 80% so you can pick between speed and the accuracy of the results. The Uplift Experiments come with a health check to help you set up an effective setup.<\/span><\/p>\n

Diversify revenue streams and increase the game’s engagement.<\/span><\/h2>\n

This year, we announced our targets for return on advertising spend (tROAS) that can be used as an alternative to monetization. This valued-based intelligent bidding method uses AI to identify the most likely to generate revenue through various techniques such as the purchase in-app, ads revenue, or a combination of both.<\/span><\/p>\n

Moreover, the mobile game developer behind the hit ‘Eatventure’ game, which was a huge success, successfully expanded the tROAS platform to allow multi-faceted monetization across its game portfolio, resulting in impressive revenue results. By using this bid strategy, Lessmore could invest its advertising budget in finding the User that would earn the most money in the game through advertisements or in-app transactions. After experimenting with tROAS to test the hybrid method of monetization, Lessmore realized that it was not only an entirely new segment of users but also realized three times more revenue per User.<\/span><\/p>\n

Other features of the App campaign to assist you in driving players to increase their numbers include:<\/span><\/p>\n