{"id":833,"date":"2024-06-19T16:56:12","date_gmt":"2024-06-19T11:26:12","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=833"},"modified":"2024-06-19T16:56:12","modified_gmt":"2024-06-19T11:26:12","slug":"audio-ad-dollars-underinvested","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/","title":{"rendered":"iHeartMedia and Pushkin say marketers should spend more on audio ads to match consumer habits."},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">iHeartMedia, Pushkin Pitch for Audio Ad Dollars, By Suggesting Marketers Aren&#8217;t Spending in Tune With Consumers<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Although Madison Avenue seems focused on the latest technology, iHeartMedia encourages advertisers to return to the basics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The research carried out by Morning Consult and Advertiser Perceptions on behalf of the audio-media company and the popular audio-media company Pushkin Media found a growing divergence between what marketers believe their top consumer priorities are and the items consumers gravitate to. In contrast, Madison Avenue seems to think people want to consume Charcuterie, and taking in &#8220;Succession,&#8221; consumers seem more inclined to U.S. travel and go to barbecues. This suggests that advertisers are targeting the niche of people interested in wealth and luxury and wealth while ignoring the wants of a greater portion of their possible customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>More information from Variety<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/variety.com\/2023\/digital\/news\/bradley-cooper-iheartmedia-podcast-deal-1235664002\/\"><span style=\"font-weight: 400;\">Bradley Cooper Inks Multiyear Podcast Deal With iHeartMedia (EXCLUSIVE)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KCON LA CJ ENM America Teams with iHeartMedia Los Angeles for 2023 K-Pop Fan Convention and Concerts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fall Out Boy, Kelly Clarkson, Lil Wayne to Headline 2023 iHeartRadio Music Festival<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">&#8220;We are seeing a lot of human bias creeping into marketing decisions,&#8221; says Gayle Troberman, who is chief marketing officer for iHeartMedia when she speaks to. A recent survey, she notes, shows a stark distinction &#8220;between what American consumers post-Covid feel, believe, value and joy and what marketers post-Covid think is of value and are enjoying and prioritizing.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The study suggests, for instance, that marketers are fascinated by NFTs and pickleball as examples of interest to consumers. Still, they also indicate that a large proportion of their potential customer base hasn&#8217;t had the opportunity to hear about these types of things.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The executives suggest that advertisers consider the results when calculating their budgets for audio ads and note that a lot of consumers still listen to terrestrial radio and podcasts. &#8220;The average brand spends about 9% of their marketing budget on audio,&#8221; Troberman says. Troberman, however, the average consumer spends 31 percent of their time listening to it, whether in the car or through listening to mobile-connected audio devices or earbuds.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The responses of the consumers were gathered through a survey conducted by Morning Consult between August 8 and 10, 2023, from 2206 adults. The polls were conducted on the internet, and the results were weighted to approximate the sample size of adults according to gender, age, race, and educational attainment, as well as the region and gender, age by gender, and race based on academic achievement. The results of the entire survey are based on an error margin of minus or plus two percentage points.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The marketer&#8217;s responses were gathered through a survey conducted by Advertiser Perceptions between August 14, 21, and 21, 2023. The responses were gathered from 200 marketer or agency representatives from the Advertiser Perceptions Ad Pros Community and trusted third-party partners when required. &#8220;The &#8220;Ad Pros Community&#8221; represents the brands that spend the most on marketing and advertising within the U.S.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Marketing professionals can use audio to enhance campaigns that are already planned for social and video, according to Conal Byrne, the CEO of the company&#8217;s digital audio division, during an interview. &#8220;You will gain reach in audio, and it will make your other TV and social media campaigns perform better,&#8221; Byrne says.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, they argue that listeners feel an emotional connection to the media they&#8217;ve chosen. &#8220;I can listen to them for forty-five minutes uninterrupted. I&#8217;m telling them a story, and people aren&#8217;t letting go of the shows,&#8221; says Malcolm Gladwell, an author and writer who co-founded Pushkin Industries and hosts&#8221;Revisionist Histories,&#8221; the show&#8217;s podcast &#8220;Revisionist History.&#8221; &#8220;I believe this would be a more effective method of reaching people than traditional ways like commercials on TV.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also Read &#8211; <\/span><a href=\"https:\/\/www.paytunes.in\/blog\/engaging-commutes-paytunes-delivers-powerful-audio-ads-in-delhi-metro\/\"><span style=\"font-weight: 400;\">PayTunes\u2019 audio ads for the Delhi Metro Trains have raised the bar on audio advertising.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iHeartMedia, Pushkin Pitch for Audio Ad Dollars, By Suggesting Marketers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[200,10],"ppma_author":[321],"class_list":["post-833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-audio-ad-dollars","tag-paytunes","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iHeartMedia and Pushkin urge more spending of audio ad dollars<\/title>\n<meta name=\"description\" content=\"iHeartMedia and Pushkin highlight a gap in audio ad dollars, urging marketers to align spending with consumer listening habits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iHeartMedia and Pushkin urge more spending of audio ad dollars\" \/>\n<meta property=\"og:description\" content=\"iHeartMedia and Pushkin highlight a gap in audio ad dollars, urging marketers to align spending with consumer listening habits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog - Paytunes\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-19T11:26:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/06\/197303.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nikhil S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil Suman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/\"},\"author\":{\"name\":\"Nikhil Suman\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\"},\"headline\":\"iHeartMedia and Pushkin say marketers should spend more on audio ads to match consumer habits.\",\"datePublished\":\"2024-06-19T11:26:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/\"},\"wordCount\":648,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/197303.jpg\",\"keywords\":[\"Audio Ad Dollars\",\"paytunes\"],\"articleSection\":[\"Audio Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/\",\"name\":\"iHeartMedia and Pushkin urge more spending of audio ad dollars\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/197303.jpg\",\"datePublished\":\"2024-06-19T11:26:12+00:00\",\"description\":\"iHeartMedia and Pushkin highlight a gap in audio ad dollars, urging marketers to align spending with consumer listening habits\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/197303.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/197303.jpg\",\"width\":1500,\"height\":582,\"caption\":\"Audio Ad Dollars\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/audio-ad-dollars-underinvested\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iHeartMedia and Pushkin say marketers should spend more on audio ads to match consumer habits.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"name\":\"Blog - Paytunes\",\"description\":\"Blog - Paytunes\",\"publisher\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#organization\",\"name\":\"Blog - Paytunes\",\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/cropped-112-1.png\",\"width\":1055,\"height\":307,\"caption\":\"Blog - Paytunes\"},\"image\":{\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/#\\\/schema\\\/person\\\/2d1c98ce0f5e53c66bccb71eeaa9cde8\",\"name\":\"Nikhil Suman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44\",\"url\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.paytunes.in\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/2151125241.jpg\",\"caption\":\"Nikhil Suman\"},\"description\":\"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.\",\"sameAs\":[\"https:\\\/\\\/paytunes.in\"],\"url\":\"https:\\\/\\\/paytunes.in\\\/blog\\\/author\\\/user\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iHeartMedia and Pushkin urge more spending of audio ad dollars","description":"iHeartMedia and Pushkin highlight a gap in audio ad dollars, urging marketers to align spending with consumer listening habits","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/","og_locale":"en_US","og_type":"article","og_title":"iHeartMedia and Pushkin urge more spending of audio ad dollars","og_description":"iHeartMedia and Pushkin highlight a gap in audio ad dollars, urging marketers to align spending with consumer listening habits","og_url":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/","og_site_name":"Blog - Paytunes","article_published_time":"2024-06-19T11:26:12+00:00","og_image":[{"width":1500,"height":582,"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/06\/197303.jpg","type":"image\/jpeg"}],"author":"Nikhil S","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nikhil Suman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/#article","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/"},"author":{"name":"Nikhil Suman","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/2d1c98ce0f5e53c66bccb71eeaa9cde8"},"headline":"iHeartMedia and Pushkin say marketers should spend more on audio ads to match consumer habits.","datePublished":"2024-06-19T11:26:12+00:00","mainEntityOfPage":{"@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/"},"wordCount":648,"commentCount":0,"publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"image":{"@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/06\/197303.jpg","keywords":["Audio Ad Dollars","paytunes"],"articleSection":["Audio Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/","url":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/","name":"iHeartMedia and Pushkin urge more spending of audio ad dollars","isPartOf":{"@id":"https:\/\/paytunes.in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/#primaryimage"},"image":{"@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/06\/197303.jpg","datePublished":"2024-06-19T11:26:12+00:00","description":"iHeartMedia and Pushkin highlight a gap in audio ad dollars, urging marketers to align spending with consumer listening habits","breadcrumb":{"@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/#primaryimage","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/06\/197303.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/06\/197303.jpg","width":1500,"height":582,"caption":"Audio Ad Dollars"},{"@type":"BreadcrumbList","@id":"https:\/\/paytunes.in\/blog\/audio-ad-dollars-underinvested\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/paytunes.in\/blog\/"},{"@type":"ListItem","position":2,"name":"iHeartMedia and Pushkin say marketers should spend more on audio ads to match consumer habits."}]},{"@type":"WebSite","@id":"https:\/\/paytunes.in\/blog\/#website","url":"https:\/\/paytunes.in\/blog\/","name":"Blog - Paytunes","description":"Blog - Paytunes","publisher":{"@id":"https:\/\/paytunes.in\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/paytunes.in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/paytunes.in\/blog\/#organization","name":"Blog - Paytunes","url":"https:\/\/paytunes.in\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2025\/07\/cropped-112-1.png","width":1055,"height":307,"caption":"Blog - Paytunes"},"image":{"@id":"https:\/\/paytunes.in\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/paytunes.in\/blog\/#\/schema\/person\/2d1c98ce0f5e53c66bccb71eeaa9cde8","name":"Nikhil Suman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpgb1adbf91782126da6824d15ba72b4a44","url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","contentUrl":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","caption":"Nikhil Suman"},"description":"Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space. He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award. He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media. Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.","sameAs":["https:\/\/paytunes.in"],"url":"https:\/\/paytunes.in\/blog\/author\/user\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/06\/197303.jpg","authors":[{"term_id":321,"user_id":6,"is_guest":0,"slug":"niikhil-admin","display_name":"Nikhil S","avatar_url":{"url":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg","url2x":"https:\/\/blog.paytunes.in\/blog\/wp-content\/uploads\/2024\/05\/2151125241.jpg"},"author_category":"1","first_name":"Nikhil","last_name":"S","user_url":"https:\/\/paytunes.in","job_title":"","description":"<span style=\"font-weight: 400\">Nikhil Suman is a Digital Marketer and SEO expert currently serving as Marketing Manager at Paytunes. With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. Before joining PayTunes, Nikhil worked in digital marketing and SEO roles at UA Consultants, Aile Medicare, Webtech Solution, and Instate Media.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. Outside of work, he pursues his passion as a part-time musician, blending creativity with analytics to deliver impactful marketing solutions.<\/span>"}],"_links":{"self":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/comments?post=833"}],"version-history":[{"count":1,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/833\/revisions"}],"predecessor-version":[{"id":835,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/posts\/833\/revisions\/835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media\/834"}],"wp:attachment":[{"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/media?parent=833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/categories?post=833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/tags?post=833"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/paytunes.in\/blog\/wp-json\/wp\/v2\/ppma_author?post=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}