{"id":959,"date":"2024-10-03T14:46:10","date_gmt":"2024-10-03T09:16:10","guid":{"rendered":"https:\/\/www.paytunes.in\/blog\/?p=959"},"modified":"2024-10-03T14:46:10","modified_gmt":"2024-10-03T09:16:10","slug":"veritonic-and-hawk-partner-to-optimize-audio-ads-across-europe","status":"publish","type":"post","link":"https:\/\/paytunes.in\/blog\/veritonic-and-hawk-partner-to-optimize-audio-ads-across-europe\/","title":{"rendered":"Veritonic and Hawk Partner to Optimize Audio Ads Across Europe"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">Veritonic and Hawk Collaborate to Boost Audio Ad Performance Across Europe<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Veritonic, a leading provider of audio research and analytics, has teamed up with Hawk, a company under Azerion, to enhance ad tracking and performance measurement across audio, podcast, and connected TV (CTV) platforms in Europe. This collaboration aims to provide advertisers with better insights into their campaigns, helping them optimize performance and measure return on investment (ROI) more effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hawk will implement Veritonic\u2019s Audio Attribution technology, which enables users to assess the impact of their digital omnichannel advertising efforts. The tool offers detailed analytics, tracking listener engagement and actions, such as adding products to shopping carts or completing purchases, across multiple devices. This level of insight is designed to help advertisers make data-driven decisions to refine their campaigns and improve overall outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shanil Chande, Director of UK &amp; International Commercial &amp; Partnerships at Hawk, expressed his enthusiasm about the partnership, saying, &#8220;We share Veritonic\u2019s commitment to delivering clear, actionable insights that enhance campaign success and boost Return on Investment (ROI). This collaboration will help us provide advertisers with the tools they need to maximize their investments in the growing digital audio and CTV markets.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Damian Scragg, General Manager of International at Veritonic, echoed these sentiments, noting, &#8220;Partnering with Hawk to integrate our Audio and CTV Attribution solution is a major step forward in increasing the transparency and effectiveness of audio and video advertising. We\u2019re excited to empower Hawk\u2019s users with valuable data that will help them optimize their campaigns and achieve better results. This partnership reinforces our dedication to driving innovation in the global audio and video advertising space.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This collaboration represents a significant step in advancing the capabilities of <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">digital audio advertising<\/span><\/a><span style=\"font-weight: 400;\"> across Europe, offering both companies the opportunity to drive greater value for advertisers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also Read &#8211; <\/span><a href=\"https:\/\/www.paytunes.in\/\"><span style=\"font-weight: 400;\">Audio Ads<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.paytunes.in\/in-game-ads\"><span style=\"font-weight: 400;\">In-Game Advertising<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veritonic and Hawk Collaborate to Boost Audio Ad Performance Across [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[228],"ppma_author":[321],"class_list":["post-959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audio-ads","tag-optimize-audio-ads","author-user"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Veritonic and Hawk Partner to Optimize Audio Ads Across Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paytunes.in\/blog\/veritonic-and-hawk-partner-to-optimize-audio-ads-across-europe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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Nikhil holds a Certification Course in Digital Marketing from the Indian Institute of Management Visakhapatnam. 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With over 8 years of experience specializing in Google Ads, Meta Ads, SEO, and web design, Nikhil plays a pivotal role in driving the digital marketing strategies that power Paytunes\u2019 growth in the audio advertising space.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has played a key role in driving Paytunes\u2019 digital marketing initiatives, including the development of a weather-triggered audio campaign for TATA AIG General Insurance, which was shortlisted for the \u2018Best Regional Campaign \u2013 APAC\u2019 award.<\/span>\r\n\r\n<span style=\"font-weight: 400\">He has a strong background in search engine optimization with 7 years of dedicated experience optimizing content and campaigns for maximum online visibility and performance. Nikhil worked across various digital marketing positions, steadily advancing his expertise from Digital Marketing Associate to Senior Digital Marketing Executive. 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